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  • Company
    • COMPANY
      • About Us
      • Our Culture and Values
      • Our Results
      • SEO Keynote Speaking
      • Careers
    • INDUSTRIES
      • Real Estate
      • Financial Services
      • B2B SaaS
      • Solar Energy
      • HVAC
      • Biotech
      • PCB Design & Manufacturing
      • Manufacturers & Distributors
    •  
      • Industrial IoT
      • Oil & Gas
      • Pharmaceutical
      • Medical Device
      • Higher Education & College
      • Addiction Treatment
      • Construction
      • Heavy Equipment
    • SPECIALTIES
      • SEO Agency Services
      • Thought Leadership
      • Enterprise SEO
      • B2B SEO
      • B2B Content Marketing
      • B2B Lead Generation
    • LOCATIONS
      • San Francisco, CA
      • Silicon Valley, CA
      • Sacramento, CA
      • San Jose, CA
      • Palo Alto, CA
      • Oakland, CA
      • Napa Valley, CA
      • Los Angeles, CA
      • San Diego, CA
  • SEO Services
  • Web Design
  • Resources
    • BENCHMARKS & METRICS
      • SEO Benchmarks by Industry
      • SEO ROI by Industry
      • SEO Conversion Rate By Page Type
      • B2B Conversion Rates By Industry
      • B2B Content Marketing Benchmarks
      • SEO Conversion Stats
      • Content Marketing ROI Stats by Industry
    •  
      • CAC By Industry
      • LTV for Services Businesses
      • SEO vs. PPC Statistics
      • Average CAC for SaaS Businesses
      • B2B SaaS Funnel Conversion Benchmarks
      • Lead-to-MQL Conversion Rate Benchmarks
    • GUIDES
      • Google Algorithm Ranking Factors
      • What Is Thought Leadership?
      • How to Write Thought Leadership Content
      • SEO Agency Scope of Work
      • B2B Lead Generation Strategies
      • Content Marketing for Lead Generation
      • SEO Automation Guide
      • What Reading Level Should You Write At For SEO?
      • Search Intent for SEO
      • The Hub & Spoke Model
  • Blog
  • Contact → 855-888-7243

SEO Basics

Home » SEO Blog » SEO Basics
 Search Intent for SEO: The Cheat Sheet

Search Intent for SEO: The Cheat Sheet

February 11, 2021

In this article, we discuss keyword types on a scale of transactionality, and which keyword categories are most valuable for SEO.

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  2
 SEO Agency Scope of Work: What To Expect

SEO Agency Scope of Work: What To Expect

November 20, 2020

In this article, we share what a typical SEO agency’s scope of work looks like and what you should look for in an SOW.

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  2
 How to Hire An SEO Agency or Company

How to Hire An SEO Agency or Company

November 6, 2020

In this article, we break down exactly what to look for in an SEO agency in terms of deliverables, campaign structure, and intangibles.

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  1
 What Are Transactional Keywords

What Are Transactional Keywords

November 4, 2020

In this article, I outline what transactional keywords are and why they're crucial for generating revenue from your blog.

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  1
 SEO for Real Estate Investors

SEO for Real Estate Investors

October 28, 2020

In this article, I share what SEO for real estate investors looks like, followed by the results you can expect to see from your campaign and steps for getting started.

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  1
 SEO Agency Deliverables: Here’s What To Expect

SEO Agency Deliverables: Here’s What To Expect

October 22, 2020

In this post we review the different tiers and types of SEO agency deliverables and explain which ones you really want.

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  2
 Implementing Enterprise SEO:  A Six-Step Guide

Implementing Enterprise SEO: A Six-Step Guide

October 15, 2020

In this post we discuss how in the fifteen years I’ve been helping enterprises implement SEO, I’ve seen marketing departments make every mistake imaginable.

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  2
 What is the Time Frame for Seeing SEO Results?

What is the Time Frame for Seeing SEO Results?

October 8, 2020

This article tells you how long it should take to see substantial results from an SEO campaign.

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  2
 How To Hire An SEO Company: All The Questions To Ask

How To Hire An SEO Company: All The Questions To Ask

July 6, 2019

Every question you should ask an SEO company before you make a hiring decision.

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  1
 Advanced Keyword Selection Strategy for SEO

Advanced Keyword Selection Strategy for SEO

June 26, 2017

When I teach CEOs and marketers about SEO, the main strategy I advocate is to identify your highest value keywords and build readable, conversion-optimized pages around them. The pages you create [...]

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