Perhaps the most common missed opportunity I discover when I evaluate websites is a lack of properly-formatted landing pages. A “landing page” is any page on a website that is intended to be the [...]
In this article, I share what SEO for real estate investors looks like, followed by the results you can expect to see from your campaign and steps for getting started.
In this post we discuss how in the fifteen years I’ve been helping enterprises implement SEO, I’ve seen marketing departments make every mistake imaginable.
I’ve been watching Google’s algorithm on a daily basis for 13 years. Each December, I compile my observations on the latest SEO ranking factors into an annual report. Usually, there are only [...]
If you’ve been following my articles on meta title tags – the single most important SEO element on your website – you know how important good titles are in Google’s algorithm, how bad [...]
When Larry Page and Sergey Brin, the founders of Google, unveiled their new concept for a search engine, their vision was groundbreaking: the web could be organized by the relationships between [...]
Identifying the keywords that will attract customers to your website isn’t the most glamorous-sounding task. It has a rote, data-driven feel to it. But when you really get into it, keywords [...]
I remember it clearly: It was 2010 and Google was aggressively laying the groundwork for its famous Panda and Penguin penalties, which penalize sites that paint a falsely trustworthy picture of [...]
An article that discusses the difference between true thought leadership content - the type of content Google rewards - and lower quality, or "filler" content, which Google often penalizes.
Measuring the results of an SEO campaign is not as straightforward as you might expect. Read on for the 5 KPIs you really should know when overseeing an SEO campaign.
SEO is like eating healthy. Many people claim to do it, but few are actually effective. This post breaks down the traits that every company should look for in an SEO firm.
Don’t you hate it when someone answers a question with “It depends”? I promise I won’t do that to you in this post, which addresses the classic question of which side of the Google Search [...]
If you’re here to understand the difference between PageRank and TrustRank, I won’t make you spend more than 30 seconds. Most of the time when people use either term, they are [...]
Social media is the new frontier of SEO. Unfortunately for Google, it’s arriving a lot more slowly than they’d like. I will answer the question of what the current impact of social media is on [...]
Probably the most frequent question I get when I speak is “How do you keep up with Google’s constantly-changing search algorithm? Doesn’t the information you teach get outdated pretty quickly?” [...]
SEO used to be a bunch of tricks. Using their legion of Stanford-trained engineers, Google has successfully eradicated the effectiveness of those tricks to the point that a company trying to do [...]
Google doesn’t care about your SEO campaign. The only thing they care about is that people get the most relevant possible results for their searches. The Google brand depends on the reliability [...]
SEO is not a technical art. I’ve written two books on it without ever having produced a line of code. It is more of a personal art, one that requires charisma, excitement, and writing skills. [...]
The title tag is the most important on-page element of SEO. It’s what Google uses to understand what is on each page of your website so it can send relevant searchers there. As a [...]
