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Thought Leadership Marketing Services & SEO Company Thought Leadership Marketing Services & SEO Company Thought Leadership Marketing Services & SEO Company
  • Company
    • ABOUT
      • About Us
      • Our Culture and Values
      • Our Process
      • Our Results
      • Our Agency’s Services
      • Diversity and Inclusion at FPS
      • Careers
    • SPECIALTIES
      • B2B SEO Agency
      • B2B Lead Generation
      • B2B SaaS SEO
      • B2B Content Marketing
      • Demand Generation
      • Digital Marketing
      • Enterprise SEO
      • SEO Keynote Speaking
      • Thought Leadership
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      • Construction & Real Estate
        • Civil Engineering
        • Construction
        • Contractors
        • Electrical Contractors
        • Home Builders
        • Real Estate
      • Consumer
        • Boat & Yacht Companies
        • CBD
        • eCommerce
        • Entertainment
        • Food & Beverage
        • Franchises
        • HVAC
        • Higher Education
        • Home Services
        • Hotels & Resorts
        • Pest Control
      • Energy
        • Energy Management
        • Environmental
        • Oil & Gas
        • Solar
      • Financial Services
        • Finance
        • Financial Services
        • Fintech
        • Investment Banking
        • Private Equity
      • Healthcare
        • Addiction Treatment
        • Biotech
        • Dermatology
        • Healthcare
        • Hospitals
        • Medical Device
        • Medical Practices
        • Pharmaceutical
        • Plastic Surgery
        • Senior Living
      • Industrial
        • Aerospace
        • Automotive
        • Heavy Equipment
        • Industrial IoT
        • Manufacturing
        • Marine & Maritime
        • Recycling
        • Transportation & Logistics
        • Water Treatment
      • Professional Services
        • Aviation
        • Consulting Firms
        • Engineering
        • Insurance – General
        • Insurance – Business
        • Legal Services
        • Security
        • Staffing & Recruiting
      • Technology
        • B2B SaaS
        • Cybersecurity
        • Fintech
        • Hosting
        • IT & Managed Services
        • PCB
        • SaaS
        • Software Development
        • Telecom
    • LOCATIONS
      • California
        • San Francisco
        • Silicon Valley
        • Sacramento
        • San Jose
        • Palo Alto
        • Oakland
        • Napa Valley
        • Los Angeles
        • San Diego
      • Florida
        • Miami
        • Naples
        • Palm Beach
      • New York
        • Long Island
        • New York
      • Texas
        • Austin
        • Dallas
        • Houston
        • San Antonio
      • — More —
        • Connecticut
        • Colorado
        • Delaware
        • Illinois
        • Massachusetts
        • New Jersey
        • Ohio
        • Oregon
        • Pennsylvania
        • Washington
  • SEO Services
    • SEO Services Overview
    • B2B SEO Services
    • SEO Audit Services
    • SEO Consulting Services
    • SEO-Centered Web Design
  • Lead Generation
    • B2B Lead Generation
    • B2B SaaS Lead Generation
    • Construction Lead Generation
    • Healthcare Lead Generation
    • Insurance Lead Generation
    • Financial Services Lead Generation
    • Law Firm Lead Generation
    • Real Estate Lead Generation
    • Staffing Lead Generation
  • Resources
    • BENCHMARKS AND METRICS
    •  Customer Acquisition & ROI
      • CAC By Industry
      • CAC by Channel
      • SaaS Customer Acquisition by the Numbers
      • Average CAC for SaaS Businesses
      • SaaS LTV to CAC Ratio
      • LTV for Services Businesses
      • B2B Lead Generation Statistics
      • B2B Content Marketing Benchmarks
      • Content Marketing ROI Stats by Industry
      • LinkedIn Organic Benchmarks
    •  Conversion Optimization
      • B2B Conversion Rates By Industry
      • SEO Conversion Stats
      • SEO Conversion Rate by Page Type
      • Lead-to-MQL Conversion Rate Benchmarks
      • B2B SaaS Funnel Conversion Benchmarks
    •  SEO Statistics
      • SEO ROI Statistics
      • SEO Benchmarks by Industry
      • SEO Conversion Rate By Page Type
      • SEO Conversion Stats
      • SEO vs. PPC Statistics
    • GUIDES
      • Google Algorithm Ranking Factors
      • The Hub & Spoke Model of SEO
      • Search Intent for SEO
      • Reading Level for SEO
      • SEO Campaign Strategy
      • The Best SEO Conferences in 2023
      • How to Write Thought Leadership
      • B2B Lead Generation Strategies
      • Conversion Rate Optimization Best Practices
  • Blog
  • Contact

SEO Basics

Home » SEO Blog » SEO Basics
 What’s a Good Engagement Rate in Google Analytics 4?

What’s a Good Engagement Rate in Google Analytics 4?

May 14, 2021

In this article, we discuss what a good overall Engagement Rate is in Google Analytics, broken down by industry, and how to improve yours.

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  3
 Improve Google Search Rankings by Satisfying Search Intent

Improve Google Search Rankings by Satisfying Search Intent

March 5, 2021

In this post, we share the workflow for satisfying search intent to improve your Google search rankings.

Read More
  2
 Search Intent for SEO: The Cheat Sheet

Search Intent for SEO: The Cheat Sheet

February 11, 2021

In this article, we discuss keyword types on a scale of transactionality, and which keyword categories are most valuable for SEO.

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  7
 SEO Agency Scope of Work: What To Expect

SEO Agency Scope of Work: What To Expect

November 20, 2020

In this article, we share what a typical SEO agency’s scope of work looks like and what you should look for in an SOW.

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  2
 How to Hire An SEO Agency or Company

How to Hire An SEO Agency or Company

November 6, 2020

In this article, we break down exactly what to look for in an SEO agency in terms of deliverables, campaign structure, and intangibles.

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  1
 What Are Transactional Keywords?

What Are Transactional Keywords?

November 4, 2020

In this article, I outline what transactional keywords are and why they're crucial for generating revenue from your blog.

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  2
 SEO for Real Estate Investors

SEO for Real Estate Investors

October 28, 2020

In this article, I share what SEO for real estate investors looks like, followed by the results you can expect to see from your campaign and steps for getting started.

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  1
 SEO Agency Deliverables: Here’s What To Expect

SEO Agency Deliverables: Here’s What To Expect

October 22, 2020

In this post we review the different tiers and types of SEO agency deliverables and explain which ones you really want.

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  3
 Implementing Enterprise SEO:  A Six-Step Guide

Implementing Enterprise SEO: A Six-Step Guide

October 15, 2020

In this post we discuss how in the fifteen years I’ve been helping enterprises implement SEO, I’ve seen marketing departments make every mistake imaginable.

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  2
 What is the Time Frame for Seeing SEO Results?

What is the Time Frame for Seeing SEO Results?

October 8, 2020

This article tells you how long it should take to see substantial results from an SEO campaign.

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