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Thought Leadership Marketing Services & SEO Company Thought Leadership Marketing Services & SEO Company Thought Leadership Marketing Services & SEO Company
  • Company
    • ABOUT
      • About Us
      • Our Culture and Values
      • Our Process
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      • Diversity and Inclusion at FPS
      • Careers
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      • B2B SEO Agency
      • B2B Lead Generation
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        • Proptech
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        • Boat & Yacht Companies
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        • eCommerce
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        • Higher Education
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        • Hotels & Resorts
        • Pest Control
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        • Energy Management
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        • Oil & Gas
        • Solar
      • Financial Services
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        • Financial Services
        • Fintech
        • Investment Banking
        • Private Equity
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        • Addiction Treatment
        • Biotech
        • Dermatology
        • Hospitals
        • Medical Device
        • Medical Practices
        • Medtech
        • Pharmaceutical
        • Plastic Surgery
        • Senior Living
      • Industrial
        • Aerospace
        • Automotive
        • Heavy Equipment
        • Industrial IoT
        • Manufacturing
        • Marine & Maritime
        • Recycling
        • Transportation & Logistics
        • Water Treatment
      • Professional Services
        • Aviation
        • Consulting Firms
        • Engineering
        • Franchises
        • Insurance – General
        • Insurance – Business
        • IT & Managed Services
        • Legal Services
        • Security
        • Staffing & Recruiting
      • Technology
        • Adtech
        • Agtech
        • Cybersecurity
        • Fintech
        • Hosting
        • PCB
        • SaaS
        • Software Development
        • Telecom
    • LOCATIONS
      • California
        • San Francisco
        • Silicon Valley
        • Sacramento
        • San Jose
        • Palo Alto
        • Oakland
        • Napa Valley
        • Los Angeles
        • San Diego
      • Florida
        • Miami
        • Naples
        • Palm Beach
      • New York
        • Long Island
        • New York
      • Texas
        • Austin
        • Dallas
        • Houston
        • San Antonio
      • — More —
        • Connecticut
        • Colorado
        • Delaware
        • Illinois
        • Massachusetts
        • New Jersey
        • Ohio
        • Oregon
        • Pennsylvania
        • Washington
  • SEO Services
    • SEO Services Overview
    • B2B SEO Services
    • SEO Audit Services
    • SEO Consulting Services
    • SEO-Centered Web Design
  • Lead Generation
    • B2B Lead Generation
    • B2B SaaS Lead Generation
    • Construction Lead Generation
    • Cybersecurity Lead Generation
    • Healthcare Lead Generation
    • Insurance Lead Generation
    • Financial Services Lead Generation
    • Fintech Lead Generation
    • Law Firm Lead Generation
    • Manufacturing Lead Generation
    • Real Estate Lead Generation
    • Staffing Lead Generation
  • Research Center
    • BENCHMARKS AND METRICS
    •  Customer Acquisition & ROI
      • CAC By Industry
      • CAC by Channel
      • SaaS Customer Acquisition by the Numbers
      • Average CAC for SaaS Businesses
      • SaaS LTV to CAC Ratio
      • LTV for Services Businesses
      • B2B Lead Generation Statistics
      • B2B Content Marketing Benchmarks
      • Content Marketing ROI Stats by Industry
      • LinkedIn Organic Benchmarks
    •  Conversion Optimization
      • B2B Conversion Rates By Industry
      • SEO Conversion Stats
      • SEO Conversion Rate by Page Type
      • Lead-to-MQL Conversion Rate Benchmarks
      • B2B SaaS Funnel Conversion Benchmarks
    •  SEO Statistics
      • SEO ROI Statistics
      • SEO Benchmarks by Industry
      • SEO Conversion Rate By Page Type
      • SEO Conversion Stats
      • SEO vs. PPC Statistics
    • GUIDES
      • Google Algorithm Ranking Factors
      • The Hub & Spoke Model of SEO
      • Search Intent for SEO
      • Reading Level for SEO
      • SEO Campaign Strategy
      • The Best SEO Conferences in 2023
      • How to Write Thought Leadership
      • B2B Lead Generation Strategies
      • Conversion Rate Optimization Best Practices
  • Blog
  • Contact

SEO Basics

Home » SEO Blog » SEO Basics
 What’s a Good Engagement Rate in Google Analytics 4?

What’s a Good Engagement Rate in Google Analytics 4?

May 14, 2021

In this article, we discuss what a good overall Engagement Rate is in Google Analytics, broken down by industry, and how to improve yours.

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  3
 Improve Google Search Rankings by Satisfying Search Intent

Improve Google Search Rankings by Satisfying Search Intent

March 5, 2021

In this post, we share the workflow for satisfying search intent to improve your Google search rankings.

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  2
 Search Intent for SEO: The Cheat Sheet

Search Intent for SEO: The Cheat Sheet

February 11, 2021

In this article, we discuss keyword types on a scale of transactionality, and which keyword categories are most valuable for SEO.

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  7
 SEO Agency Scope of Work: What To Expect

SEO Agency Scope of Work: What To Expect

November 20, 2020

In this article, we share what a typical SEO agency’s scope of work looks like and what you should look for in an SOW.

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  2
 How to Hire An SEO Agency or Company

How to Hire An SEO Agency or Company

November 6, 2020

In this article, we break down exactly what to look for in an SEO agency in terms of deliverables, campaign structure, and intangibles.

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  1
 What Are Transactional Keywords?

What Are Transactional Keywords?

November 4, 2020

In this article, I outline what transactional keywords are and why they're crucial for generating revenue from your blog.

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  2
 SEO for Real Estate Investors

SEO for Real Estate Investors

October 28, 2020

In this article, I share what SEO for real estate investors looks like, followed by the results you can expect to see from your campaign and steps for getting started.

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  1
 SEO Agency Deliverables: Here’s What To Expect

SEO Agency Deliverables: Here’s What To Expect

October 22, 2020

In this post we review the different tiers and types of SEO agency deliverables and explain which ones you really want.

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  3
 Implementing Enterprise SEO:  A Six-Step Guide

Implementing Enterprise SEO: A Six-Step Guide

October 15, 2020

In this post we discuss how in the fifteen years I’ve been helping enterprises implement SEO, I’ve seen marketing departments make every mistake imaginable.

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  3
 What is the Time Frame for Seeing SEO Results?

What is the Time Frame for Seeing SEO Results?

October 8, 2020

This article tells you how long it should take to see substantial results from an SEO campaign.

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  2
 How To Hire An SEO Company: All The Questions To Ask

How To Hire An SEO Company: All The Questions To Ask

July 6, 2019

Every question you should ask an SEO company before you make a hiring decision.

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  1
 Advanced Keyword Selection Strategy for SEO

Advanced Keyword Selection Strategy for SEO

June 26, 2017

When I teach CEOs and marketers about SEO, the main strategy I advocate is to identify your highest value keywords and build readable, conversion-optimized pages around them. The pages you create [...]

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  0
 User Behavior as an SEO Ranking Factor: How Visitor Engagement Affects Search Results in 2017-2018

User Behavior as an SEO Ranking Factor: How Visitor Engagement Affects Search Results in 2017-2018

June 7, 2017

I’ve been watching Google’s algorithm on a daily basis for 13 years. Each December, I compile my observations on the latest SEO ranking factors into an annual report. Usually, there are only [...]

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  1
 Writing Article Titles for SEO: A Lesson on Bullseye Keywords and Title Tightness

Writing Article Titles for SEO: A Lesson on Bullseye Keywords and Title Tightness

May 25, 2017

If you’ve been following my articles on meta title tags – the single most important SEO element on your website – you know how important good titles are in Google’s algorithm, how bad [...]

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  1
 Link Building in The Post-Spam Age

Link Building in The Post-Spam Age

August 1, 2016

When Larry Page and Sergey Brin, the founders of Google, unveiled their new concept for a search engine, their vision was groundbreaking: the web could be organized by the relationships between [...]

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  1
 The San Francisco SEO Company Hiring Checklist (In Cartoon Form)

The San Francisco SEO Company Hiring Checklist (In Cartoon Form)

July 7, 2016

If you are considering hiring an SEO company in San Francisco, here are the things to consider - in cartoon form.

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  2
 Understanding Keyword Containers in SEO

Understanding Keyword Containers in SEO

May 12, 2016

Identifying the keywords that will attract customers to your website isn’t the most glamorous-sounding task. It has a rote, data-driven feel to it. But when you really get into it, keywords [...]

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  1
 Breaking News: Content Marketing Doesn’t Work Anymore

Breaking News: Content Marketing Doesn’t Work Anymore

March 21, 2016

I remember it clearly: It was 2010 and Google was aggressively laying the groundwork for its famous Panda and Penguin penalties, which penalize sites that paint a falsely trustworthy picture of [...]

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  1
 The Best Possible SEO Strategy: Build A Niche Website

The Best Possible SEO Strategy: Build A Niche Website

February 29, 2016

This blog entry extols the value of creating a niche website, an SEO strategy that works far better than any other I know.

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  0
 Are the Titles of Your Blog Articles Killing You?

Are the Titles of Your Blog Articles Killing You?

January 27, 2016

A blog post that explains how to craft titles for your company blog that have real commercial value.

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  0
 The “Wikipedia Effect” of Thought Leadership Marketing

The “Wikipedia Effect” of Thought Leadership Marketing

November 13, 2015

In this article, I discuss The "Wikipedia Effect," the powerful engine behind some of the most successful business websites on the Internet.

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  2
 The Most Common Mistake In SEO Content Marketing: Lack of Specificity

The Most Common Mistake In SEO Content Marketing: Lack of Specificity

November 8, 2015

In this article, I explore the single most important idea in content marketing that most new writers miss.

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  0
 Why a FAQ Might Be The Best SEO Strategy You’re Not Doing

Why a FAQ Might Be The Best SEO Strategy You’re Not Doing

November 6, 2015

An explanation of the usefulness of FAQ sections on websites for SEO purposes - sounds boring but can be very lucrative.

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  0
 The 2016 Guide to the Google Algorithm Ranking Factors

The 2016 Guide to the Google Algorithm Ranking Factors

October 25, 2015

A concise guide to the 12 ranking factors that comprise nearly 100% of Google's algorithm in 2016.

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  3
 SEO in 2016: The Authoritative Guide

SEO in 2016: The Authoritative Guide

September 13, 2015

The authoritative guide to SEO in 2015, including Google's latest algorithm changes, ranking signals, and updates.

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  0
 Thought Leadership vs “Filler” Content: How to Avoid Google’s Panda Penalty

Thought Leadership vs “Filler” Content: How to Avoid Google’s Panda Penalty

May 27, 2015

An article that discusses the difference between true thought leadership content - the type of content Google rewards - and lower quality, or "filler" content, which Google often penalizes.

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  0
 Predicting the Future: How Will Google’s Search Algorithm Change In 2016 and 2017?

Predicting the Future: How Will Google’s Search Algorithm Change In 2016 and 2017?

March 2, 2015

A piece that lays out the one core principle of Google Search that governs all future algorithm updates.

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  0
 Why Should You Trust A Third Party Content Marketing Firm?

Why Should You Trust A Third Party Content Marketing Firm?

January 26, 2015

This article describes how valuable a third party content marketing firm can be - if chosen with great care.

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  1
 In an Age of Increasing SEO Automation, Original Content is Still King

In an Age of Increasing SEO Automation, Original Content is Still King

January 12, 2015

In this post, the fallacy of SEO automation is explored.

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  0
 Linkedin and SEO: Understanding Their Relationship in 2016

Linkedin and SEO: Understanding Their Relationship in 2016

January 7, 2015

In this post, I clarify the relationship between LinkedIn and SEO (hint: there isn't one).

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  2
 Cracking Local SEO: A Guide to Google My Business in 2017-2018

Cracking Local SEO: A Guide to Google My Business in 2017-2018

December 29, 2014

A checklist to the ranking factors that affect Google's local search algorithm.

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  3
 The Best Strategy for SEO Landing Pages

The Best Strategy for SEO Landing Pages

December 26, 2014

Perhaps the most common missed opportunity I discover when I evaluate websites is a lack of properly-formatted landing pages. A “landing page” is any page on a website that is intended to be the [...]

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  0
 “SEO Copywriting” Is So 2004

“SEO Copywriting” Is So 2004

September 18, 2014

Writing for the purposes of SEO has come a long way in the last 10 years. This article tells you what to look for.

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  0
 How To Measure SEO Results – The 5 KPIs You Need to Know

How To Measure SEO Results – The 5 KPIs You Need to Know

September 17, 2014

Measuring the results of an SEO campaign is not as straightforward as you might expect. Read on for the 5 KPIs you really should know when overseeing an SEO campaign.

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  1
 SEO or PR?: Understanding Their Relationship

SEO or PR?: Understanding Their Relationship

September 8, 2014

A primer on how PR firms and SEO companies complement each other, and the limitations of choosing one over the other.

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  1
 How Long Does It Take To See Results In An SEO Campaign?

How Long Does It Take To See Results In An SEO Campaign?

August 26, 2014

SEO campaigns don't show results overnight - but how long DO they take to build traffic to your website? Get the clear answer in this article.

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  0
 How to Determine SEO Keywords For Your Website

How to Determine SEO Keywords For Your Website

August 22, 2014

A simple and entertaining journey through the five ways to determine SEO keywords for your website.

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  0
 What To Look For In A San Francisco SEO Company

What To Look For In A San Francisco SEO Company

August 8, 2014

SEO is like eating healthy. Many people claim to do it, but few are actually effective. This post breaks down the traits that every company should look for in an SEO firm.

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  0
 SEO vs SEM (PPC): Which Is Better?

SEO vs SEM (PPC): Which Is Better?

July 29, 2014

Don’t you hate it when someone answers a question with “It depends”? I promise I won’t do that to you in this post, which addresses the classic question of which side of the Google Search [...]

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  0
 PageRank vs. TrustRank in Google’s Algorithm

PageRank vs. TrustRank in Google’s Algorithm

July 29, 2014

If you’re here to understand the difference between PageRank and TrustRank, I won’t make you spend more than 30 seconds. Most of the time when people use either term, they are [...]

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  0
 What is the Effect of Social Media on SEO?

What is the Effect of Social Media on SEO?

July 28, 2014

Social media is the new frontier of SEO. Unfortunately for Google, it’s arriving a lot more slowly than they’d like. I will answer the question of what the current impact of social media is on [...]

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  1
 How To Keep Up With Google’s Algorithm Changes

How To Keep Up With Google’s Algorithm Changes

July 26, 2014

Probably the most frequent question I get when I speak is “How do you keep up with Google’s constantly-changing search algorithm? Doesn’t the information you teach get outdated pretty quickly?” [...]

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  0
 Why Thought Leadership is the New SEO

Why Thought Leadership is the New SEO

July 25, 2014

SEO used to be a bunch of tricks. Using their legion of Stanford-trained engineers, Google has successfully eradicated the effectiveness of those tricks to the point that a company trying to do [...]

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  0
 For Best SEO Results, Slice and Dice Content

For Best SEO Results, Slice and Dice Content

July 18, 2014

Google doesn’t care about your SEO campaign. The only thing they care about is that people get the most relevant possible results for their searches. The Google brand depends on the reliability [...]

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  0
 SEO: It’s About The Passion, Stupid

SEO: It’s About The Passion, Stupid

July 16, 2014

SEO is not a technical art. I’ve written two books on it without ever having produced a line of code. It is more of a personal art, one that requires charisma, excitement, and writing skills. [...]

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  0
 That’s So Meta: How To Write SEO-Friendly Title Tags

That’s So Meta: How To Write SEO-Friendly Title Tags

July 11, 2014

The title tag is the most important on-page element of SEO. It’s what Google uses to understand what is on each page of your website so it can send relevant searchers there. As a [...]

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  0
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