When I teach CEOs and marketers about SEO, the main strategy I advocate is to identify your highest value keywords and build readable, conversion-optimized pages around them. The pages you create [...]
I’ve been watching Google’s algorithm on a daily basis for 13 years. Each December, I compile my observations on the latest SEO ranking factors into an annual report. Usually, there are only [...]
If you’ve been following my articles on meta title tags – the single most important SEO element on your website – you know how important good titles are in Google’s algorithm, how bad [...]
When Larry Page and Sergey Brin, the founders of Google, unveiled their new concept for a search engine, their vision was groundbreaking: the web could be organized by the relationships between [...]
Identifying the keywords that will attract customers to your website isn’t the most glamorous-sounding task. It has a rote, data-driven feel to it. But when you really get into it, keywords [...]
I remember it clearly: It was 2010 and Google was aggressively laying the groundwork for its famous Panda and Penguin penalties, which penalize sites that paint a falsely trustworthy picture of [...]
