SEO FAQs

In this post, we talk about how SEO campaign cost varies based on the agency's offerings. Here is what you can expect to pay for a quality SEO agency.

In this report, we share average session duration benchmarks for 34 industries based on our data pool of ~23% B2C and ~77% B2B clients.

In this article, we use our proprietary data to share digital marketing benchmarks across industries.

In this article, we discuss what a good overall Engagement Rate is in Google Analytics, broken down by industry, and how to improve yours.

In this article, we discuss the 3 most important questions to ask an SEO agency, and follow-up questions for a more in-depth evaluation.

In this article, we discuss how to evaluate potential SEO partners across the dimensions of scope, team structure, time to break-even and ROI.

In this guide, we share the 5 KPIs that measure the success of an SEO campaign most effectively, as well as the proper way to track each one.

This article offers criteria for comparing SEO companies and presents the best SEO companies of 2023.

This post reviews the SEO conversion rates we’ve seen over 12 years of working with 100+ middle market and enterprise clients, organized by page type.

In this article, we use our proprietary data to share 5 SEO benchmarks for 20 industries.

Our latest report compares the pricing of SEO agencies across the U.S. We pulled average pricing for a full-service SEO campaign.

In this article, we share the 2021 Google algorithm ranking factors based on 11 years of continuous study.

In this article, we share what a typical SEO agency’s scope of work looks like and what you should look for in an SOW.

In this article we discuss how increasing a website’s trust with Google — also known as its domain authority — comes down to two variables: inbound links and frequent, consistent publishing of [...]

This article tells you how long it should take to see substantial results from an SEO campaign.

In this post, we talk about choosing the best SEO agency based on historical performance, references, and how the agency is run.

We provide a primer for marketers who aren’t familiar with the best practices of B2B SEO and wish to handle the effort in-house.

When Larry Page and Sergey Brin, the founders of Google, unveiled their new concept for a search engine, their vision was groundbreaking: the web could be organized by the relationships between [...]

An explanation of the usefulness of FAQ sections on websites for SEO purposes - sounds boring but can be very lucrative.

A piece that lays out the one core principle of Google Search that governs all future algorithm updates.

This article describes how valuable a third party content marketing firm can be - if chosen with great care.

In this post, the fallacy of SEO automation is explored.

A checklist to the ranking factors that affect Google's local search algorithm.

Perhaps the most common missed opportunity I discover when I evaluate websites is a lack of properly-formatted landing pages. A “landing page” is any page on a website that is intended to be the [...]

Measuring the results of an SEO campaign is not as straightforward as you might expect. Read on for the 5 KPIs you really should know when overseeing an SEO campaign.

A primer on how PR firms and SEO companies complement each other, and the limitations of choosing one over the other.

Summary: Learn how much you should be paying for SEO, as well as what you can expect at each fee range.

SEO campaigns don't show results overnight - but how long DO they take to build traffic to your website? Get the clear answer in this article.

A simple and entertaining journey through the five ways to determine SEO keywords for your website.

SEO is the most powerful form of online marketing, but it is only a good investment under certain conditions.

In this article, I define the long tail theory of SEO, one of the key philosophies search engine optimizers use.

We frequently get asked by our B2B clients “Is my site’s bounce rate of X% acceptable?” I will explain bounce rate in some detail in this space, but first I will directly answer the question: A [...]

Don’t you hate it when someone answers a question with “It depends”? I promise I won’t do that to you in this post, which addresses the classic question of which side of the Google Search [...]

If you’re here to understand the difference between PageRank and TrustRank, I won’t make you spend more than 30 seconds. Most of the time when people use either term, they are [...]

Social media is the new frontier of SEO. Unfortunately for Google, it’s arriving a lot more slowly than they’d like. I will answer the question of what the current impact of social media is on [...]

Probably the most frequent question I get when I speak is “How do you keep up with Google’s constantly-changing search algorithm? Doesn’t the information you teach get outdated pretty quickly?” [...]