In this article we discuss how increasing a website’s trust with Google — also known as its domain authority — comes down to two variables: inbound links and frequent, consistent publishing of [...]
When Larry Page and Sergey Brin, the founders of Google, unveiled their new concept for a search engine, their vision was groundbreaking: the web could be organized by the relationships between [...]
Perhaps the most common missed opportunity I discover when I evaluate websites is a lack of properly-formatted landing pages. A “landing page” is any page on a website that is intended to be the [...]
Measuring the results of an SEO campaign is not as straightforward as you might expect. Read on for the 5 KPIs you really should know when overseeing an SEO campaign.
We frequently get asked by our B2B clients “Is my site’s bounce rate of X% acceptable?” I will explain bounce rate in some detail in this space, but first I will directly answer the question: A [...]
Don’t you hate it when someone answers a question with “It depends”? I promise I won’t do that to you in this post, which addresses the classic question of which side of the Google Search [...]
If you’re here to understand the difference between PageRank and TrustRank, I won’t make you spend more than 30 seconds. Most of the time when people use either term, they are [...]
Social media is the new frontier of SEO. Unfortunately for Google, it’s arriving a lot more slowly than they’d like. I will answer the question of what the current impact of social media is on [...]
Probably the most frequent question I get when I speak is “How do you keep up with Google’s constantly-changing search algorithm? Doesn’t the information you teach get outdated pretty quickly?” [...]