A thought leadership campaign is the center of every great B2B content marketing strategy. It’s the most effective way to significantly grow organic traffic, increase time on page, and [...]
These are the B2B content marketing best practices we use and recommend to our clients, followed by a quick-glance chart, then a longer explanation of each action and why we use it.
Each year, First Page Sage updates its observations of Google’s algorithm based on how FPS client campaigns have performed. As the largest pure-SEO company in the US, First Page Sage has a unique [...]
Every successful B2B content marketing strategy follows the same basic formula. We’ve used this approach to generate leads for hundreds of clients across a wide variety of industries. I’ve [...]
Finding someone you can trust to write in your voice is hard. The best writing—the type you’re proud to publish on your website and use in your marketing—is a collaboration between your internal [...]
The best marketing campaigns are like great books: They have something important and interesting to say, and the message sticks with us long after the story’s over. Great B2B campaigns transform [...]
We conduct an in-depth Q&A with First Page Sage CEO Evan Bailyn on the long-term viability of B2B SEO and when to go in-house SEO vs outsourcing—and more.
Why is thought leadership so much more effective than basic content marketing? The key word is leadership. Thought-leaderly content shows your audience that you understand their perspective and [...]
We’ve been in business for over ten years, and it took probably half that time for us to fully nail the thought leadership development process presented in the flowchart below.
When Google asked their Head of Artificial Intelligence to lead their Search department earlier this year, sirens went off in the marketing world. The assumption was that AI was taking over the [...]
I remember it clearly: It was 2010 and Google was aggressively laying the groundwork for its famous Panda and Penguin penalties, which penalize sites that paint a falsely trustworthy picture of [...]
In this article, I break down thought leadership into its six elements, explaining each one and asserting that mastering all of them would lead to domination of your industry.
An article that discusses the difference between true thought leadership content - the type of content Google rewards - and lower quality, or "filler" content, which Google often penalizes.
It's time to shed light on one of the most popular phrases of the last few years: thought leadership. What is it, and how do you produce it yourself? All the info is inside.
Since First Page Sage works with such a wide range of companies – from start-ups to Fortune 500s – I have the privilege of seeing how thought leadership works for companies both large and small. [...]
People ask me all the time why I take the risk of sharing my best knowledge through posts like this one. Won’t it breed competitors? Won’t it allow potential clients to do online marketing [...]
SEO used to be a bunch of tricks. Using their legion of Stanford-trained engineers, Google has successfully eradicated the effectiveness of those tricks to the point that a company trying to do [...]