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Thought Leadership Marketing Services & SEO Company Thought Leadership Marketing Services & SEO Company Thought Leadership Marketing Services & SEO Company
  • Company
    • ABOUT
      • About Us
      • Our Culture and Values
      • Our Process
      • Our Results
      • Our Agency’s Services
      • Diversity and Inclusion at FPS
      • Careers
    • SPECIALTIES
      • B2B SEO Agency
      • B2B Lead Generation
      • B2B SaaS SEO
      • B2B Content Marketing
      • Demand Generation
      • Digital Marketing
      • Enterprise SEO
      • SEO Keynote Speaking
      • Thought Leadership
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      • Construction & Real Estate
        • Civil Engineering
        • Construction
        • Contractors
        • Electrical Contractors
        • Home Builders
        • Proptech
        • Real Estate
      • Consumer
        • Boat & Yacht Companies
        • CBD
        • eCommerce
        • Entertainment
        • Food & Beverage
        • HVAC
        • Higher Education
        • Home Services
        • Hotels & Resorts
        • Pest Control
      • Energy
        • Energy Management
        • Environmental
        • Oil & Gas
        • Solar
      • Financial Services
        • Finance
        • Financial Services
        • Fintech
        • Investment Banking
        • Private Equity
      • Healthcare
        • Addiction Treatment
        • Biotech
        • Dermatology
        • Hospitals
        • Medical Device
        • Medical Practices
        • Medtech
        • Pharmaceutical
        • Plastic Surgery
        • Senior Living
      • Industrial
        • Aerospace
        • Automotive
        • Heavy Equipment
        • Industrial IoT
        • Manufacturing
        • Marine & Maritime
        • Recycling
        • Transportation & Logistics
        • Water Treatment
      • Professional Services
        • Aviation
        • Consulting Firms
        • Engineering
        • Franchises
        • Insurance – General
        • Insurance – Business
        • IT & Managed Services
        • Legal Services
        • Security
        • Staffing & Recruiting
      • Technology
        • Adtech
        • Agtech
        • B2B SaaS
        • Cybersecurity
        • Fintech
        • Hosting
        • PCB
        • SaaS
        • Software Development
        • Telecom
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      • California
        • San Francisco
        • Silicon Valley
        • Sacramento
        • San Jose
        • Palo Alto
        • Oakland
        • Napa Valley
        • Los Angeles
        • San Diego
      • Florida
        • Miami
        • Naples
        • Palm Beach
      • New York
        • Long Island
        • New York
      • Texas
        • Austin
        • Dallas
        • Houston
        • San Antonio
      • — More —
        • Connecticut
        • Colorado
        • Delaware
        • Illinois
        • Massachusetts
        • New Jersey
        • Ohio
        • Oregon
        • Pennsylvania
        • Washington
  • SEO Services
    • SEO Services Overview
    • B2B SEO Services
    • SEO Audit Services
    • SEO Consulting Services
    • SEO-Centered Web Design
  • Lead Generation
    • B2B Lead Generation
    • B2B SaaS Lead Generation
    • Construction Lead Generation
    • Healthcare Lead Generation
    • Insurance Lead Generation
    • Financial Services Lead Generation
    • Law Firm Lead Generation
    • Real Estate Lead Generation
    • Staffing Lead Generation
  • Resources
    • BENCHMARKS AND METRICS
    •  Customer Acquisition & ROI
      • CAC By Industry
      • CAC by Channel
      • SaaS Customer Acquisition by the Numbers
      • Average CAC for SaaS Businesses
      • SaaS LTV to CAC Ratio
      • LTV for Services Businesses
      • B2B Lead Generation Statistics
      • B2B Content Marketing Benchmarks
      • Content Marketing ROI Stats by Industry
      • LinkedIn Organic Benchmarks
    •  Conversion Optimization
      • B2B Conversion Rates By Industry
      • SEO Conversion Stats
      • SEO Conversion Rate by Page Type
      • Lead-to-MQL Conversion Rate Benchmarks
      • B2B SaaS Funnel Conversion Benchmarks
    •  SEO Statistics
      • SEO ROI Statistics
      • SEO Benchmarks by Industry
      • SEO Conversion Rate By Page Type
      • SEO Conversion Stats
      • SEO vs. PPC Statistics
    • GUIDES
      • Google Algorithm Ranking Factors
      • The Hub & Spoke Model of SEO
      • Search Intent for SEO
      • Reading Level for SEO
      • SEO Campaign Strategy
      • The Best SEO Conferences in 2023
      • How to Write Thought Leadership
      • B2B Lead Generation Strategies
      • Conversion Rate Optimization Best Practices
  • Blog
  • Contact

Thought Leadership

Home » SEO Blog » Thought Leadership
 B2B Content Marketing in 2023: An Illustrated Guide

B2B Content Marketing in 2023: An Illustrated Guide

April 2, 2022

In this post, we share what B2B content marketing fundamentals look like in 2023.

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 The Best B2B Content Marketing Strategy for 2023

The Best B2B Content Marketing Strategy for 2023

December 17, 2021

A thought leadership campaign is the center of every great B2B content marketing strategy. It’s the most effective way to significantly grow organic traffic, increase time on page, and [...]

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  1
 How to Write Thought Leadership Content

How to Write Thought Leadership Content

December 4, 2020

In this article, we provide a simple rubric for creating true thought leadership content, with emphasis on the B2B context

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  4
 What Are Transactional Keywords?

What Are Transactional Keywords?

November 4, 2020

In this article, I outline what transactional keywords are and why they're crucial for generating revenue from your blog.

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  2
 Keyword Strategy for B2B Blog Posts

Keyword Strategy for B2B Blog Posts

May 8, 2020

In this article, we discuss how to define a clear B2B keyword strategy for your corporate blog.

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  2
 The 3 Most Important Corporate Blog Objectives

The 3 Most Important Corporate Blog Objectives

April 23, 2020

In this article, we share the most important corporate blog objectives.

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  1
 Pillar Content Marketing Strategy in SEO

Pillar Content Marketing Strategy in SEO

March 19, 2020

In this article, we break down the pillar content marketing strategy.

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  0
 SME Content Marketing: How to Get Experts to Write Regularly

SME Content Marketing: How to Get Experts to Write Regularly

February 27, 2020

In this article, we share how to make SME content marketing as painless as possible.

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  0
 B2B Content Marketing Best Practices

B2B Content Marketing Best Practices

December 13, 2019

These are the B2B content marketing best practices we use and recommend to our clients, followed by a quick-glance chart, then a longer explanation of each action and why we use it.

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  1
 The 2020 Google Algorithm Ranking Factors

The 2020 Google Algorithm Ranking Factors

December 12, 2019

Each year, First Page Sage updates its observations of Google’s algorithm based on how FPS client campaigns have performed. As the largest pure-SEO company in the US, First Page Sage has a unique [...]

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  6
 3 Successful B2B Content Marketing Strategy Examples

3 Successful B2B Content Marketing Strategy Examples

November 21, 2019

Every successful B2B content marketing strategy follows the same basic formula. We’ve used this approach to generate leads for hundreds of clients across a wide variety of industries. I’ve [...]

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  1
 How to Choose the Best SEO Agency in 2023

How to Choose the Best SEO Agency in 2023

November 7, 2019

In this post, we talk about choosing the best SEO agency based on historical performance, references, and how the agency is run.

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  2
 Identifying the Best Content Marketing Agencies

Identifying the Best Content Marketing Agencies

November 5, 2019

Finding someone you can trust to write in your voice is hard. The best writing—the type you’re proud to publish on your website and use in your marketing—is a collaboration between your internal [...]

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  1
 A Step-by-Step Guide to B2B SEO Marketing

A Step-by-Step Guide to B2B SEO Marketing

October 31, 2019

We provide a primer for marketers who aren’t familiar with the best practices of B2B SEO and wish to handle the effort in-house.

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  1
 What The Best B2B Marketing Campaigns Have In Common

What The Best B2B Marketing Campaigns Have In Common

October 29, 2019

The best marketing campaigns are like great books: They have something important and interesting to say, and the message sticks with us long after the story’s over. Great B2B campaigns transform [...]

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  2
 Q&A with B2B SEO Expert Evan Bailyn

Q&A with B2B SEO Expert Evan Bailyn

October 24, 2019

We conduct an in-depth Q&A with First Page Sage CEO Evan Bailyn on the long-term viability of B2B SEO and when to go in-house SEO vs outsourcing—and more.

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  1
 2023 B2B SEO Statistics

2023 B2B SEO Statistics

October 22, 2019

We compile the most relevant and interesting statistics about B2B SEO in this article, with a focus on the most recent research.

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  2
 Thought Leadership vs Content Marketing: What You Need to Know

Thought Leadership vs Content Marketing: What You Need to Know

October 17, 2019

Why is thought leadership so much more effective than basic content marketing? The key word is leadership. Thought-leaderly content shows your audience that you understand their perspective and [...]

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  1
 Defining the Thought Leadership Development Process

Defining the Thought Leadership Development Process

October 15, 2019

We’ve been in business for over ten years, and it took probably half that time for us to fully nail the thought leadership development process presented in the flowchart below.

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  1
 Is AI the Future of SEO? A Peek into Google’s Search Algorithm

Is AI the Future of SEO? A Peek into Google’s Search Algorithm

April 21, 2016

When Google asked their Head of Artificial Intelligence to lead their Search department earlier this year, sirens went off in the marketing world. The assumption was that AI was taking over the [...]

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  1
 Breaking News: Content Marketing Doesn’t Work Anymore

Breaking News: Content Marketing Doesn’t Work Anymore

March 21, 2016

I remember it clearly: It was 2010 and Google was aggressively laying the groundwork for its famous Panda and Penguin penalties, which penalize sites that paint a falsely trustworthy picture of [...]

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  0
 The Best Possible SEO Strategy: Build A Niche Website

The Best Possible SEO Strategy: Build A Niche Website

February 29, 2016

This blog entry extols the value of creating a niche website, an SEO strategy that works far better than any other I know.

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  0
 Are the Titles of Your Blog Articles Killing You?

Are the Titles of Your Blog Articles Killing You?

January 27, 2016

A blog post that explains how to craft titles for your company blog that have real commercial value.

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  0
 The Magic Element of Thought Leadership Content: Perceived Value

The Magic Element of Thought Leadership Content: Perceived Value

January 7, 2016

A definition of the phrase perceived value, which is a key element in thought leadership content for companies.

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  0
 What Is A Thought Leader? The Authoritative Definition

What Is A Thought Leader? The Authoritative Definition

December 4, 2015

This article answers the question What is a thought leader?

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  1
 The 6 Keys To A Thought Leadership Strategy in 2016

The 6 Keys To A Thought Leadership Strategy in 2016

November 29, 2015

In this article, I break down thought leadership into its six elements, explaining each one and asserting that mastering all of them would lead to domination of your industry.

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  0
 The “Wikipedia Effect” of Thought Leadership Marketing

The “Wikipedia Effect” of Thought Leadership Marketing

November 13, 2015

In this article, I discuss The "Wikipedia Effect," the powerful engine behind some of the most successful business websites on the Internet.

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  1
 The Most Common Mistake In SEO Content Marketing: Lack of Specificity

The Most Common Mistake In SEO Content Marketing: Lack of Specificity

November 8, 2015

In this article, I explore the single most important idea in content marketing that most new writers miss.

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  0
 The 2016 Guide to the Google Algorithm Ranking Factors

The 2016 Guide to the Google Algorithm Ranking Factors

October 25, 2015

A concise guide to the 12 ranking factors that comprise nearly 100% of Google's algorithm in 2016.

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  3
 Your Thought Leadership Content Marketing Team: To Build or To Buy?

Your Thought Leadership Content Marketing Team: To Build or To Buy?

August 21, 2015

Is it better to build a thought leadership content marketing team in your organization or outsource it? This article explores both sides.

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  0
 Technical Writing vs. Thought Leadership On Your Company Blog

Technical Writing vs. Thought Leadership On Your Company Blog

July 21, 2015

An argument for writing thought leadership content, rather than technical articles, on your company blog.

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  1
 Thought Leadership vs “Filler” Content: How to Avoid Google’s Panda Penalty

Thought Leadership vs “Filler” Content: How to Avoid Google’s Panda Penalty

May 27, 2015

An article that discusses the difference between true thought leadership content - the type of content Google rewards - and lower quality, or "filler" content, which Google often penalizes.

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  0
 The Key to Great B2B Thought Leadership Content: Insight

The Key to Great B2B Thought Leadership Content: Insight

March 24, 2015

This article gets to the heart of great B2B writing, discussing the real reason why most business blogs fail.

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  0
 Google’s Greed: How the Search Giant’s Lust For Information Is Impacting Your Search Results

Google’s Greed: How the Search Giant’s Lust For Information Is Impacting Your Search Results

March 22, 2015

An analysis of Google's aggressive practices towards reference and review websites, and what that means for your business's SEO strategy.

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  0
 Predicting the Future: How Will Google’s Search Algorithm Change In 2016 and 2017?

Predicting the Future: How Will Google’s Search Algorithm Change In 2016 and 2017?

March 2, 2015

A piece that lays out the one core principle of Google Search that governs all future algorithm updates.

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  0
 The 7 Defining Traits of Thought Leaders

The 7 Defining Traits of Thought Leaders

February 3, 2015

Every thought leader has at least one of these 7 traits.

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  0
 Why Should You Trust A Third Party Content Marketing Firm?

Why Should You Trust A Third Party Content Marketing Firm?

January 26, 2015

This article describes how valuable a third party content marketing firm can be - if chosen with great care.

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  1
 In an Age of Increasing SEO Automation, Original Content is Still King

In an Age of Increasing SEO Automation, Original Content is Still King

January 12, 2015

In this post, the fallacy of SEO automation is explored.

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  0
 Best Practices For B2B Thought Leadership Blogging in 2016

Best Practices For B2B Thought Leadership Blogging in 2016

October 10, 2014

A primer on what you need to know to create an excellent B2B thought leadership blog in 2015.

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  0
 How to Write True Thought Leadership Content

How to Write True Thought Leadership Content

September 3, 2014

It's time to shed light on one of the most popular phrases of the last few years: thought leadership. What is it, and how do you produce it yourself? All the info is inside.

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  0
 How Big Companies Create Lasting Corporate Thought Leadership

How Big Companies Create Lasting Corporate Thought Leadership

August 4, 2014

Since First Page Sage works with such a wide range of companies – from start-ups to Fortune 500s – I have the privilege of seeing how thought leadership works for companies both large and small. [...]

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  0
 What It Takes To Become A Thought Leader (and Why It’s Worth It)

What It Takes To Become A Thought Leader (and Why It’s Worth It)

July 30, 2014

People ask me all the time why I take the risk of sharing my best knowledge through posts like this one. Won’t it breed competitors? Won’t it allow potential clients to do online marketing [...]

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  0
 Why Thought Leadership is the New SEO

Why Thought Leadership is the New SEO

July 25, 2014

SEO used to be a bunch of tricks. Using their legion of Stanford-trained engineers, Google has successfully eradicated the effectiveness of those tricks to the point that a company trying to do [...]

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