Thought Leadership

When Google asked their Head of Artificial Intelligence to lead their Search department earlier this year, sirens went off in the marketing world. The assumption was that AI was taking over the [...]

I remember it clearly: It was 2010 and Google was aggressively laying the groundwork for its famous Panda and Penguin penalties, which penalize sites that paint a falsely trustworthy picture of [...]

This blog entry extols the value of creating a niche website, an SEO strategy that works far better than any other I know.

A blog post that explains how to craft titles for your company blog that have real commercial value.

A definition of the phrase "perceived value," which is a key element in thought leadership content for companies.

This article answers the question "What is a thought leader?"

In this article, I break down thought leadership into its six elements, explaining each one and asserting that mastering all of them would lead to domination of your industry.

In this article, I discuss The "Wikipedia Effect," the powerful engine behind some of the most successful business websites on the Internet.

In this article, I explore the single most important idea in content marketing that most new writers miss.

A concise guide to the 12 ranking factors that comprise nearly 100% of Google's algorithm in 2016.