Keyword selection is the prerequisite to all SEO. Whether you do SEO in-house or outsource it to an agency, someone should be thinking carefully about which keywords are most commercially [...]
I sometimes get the same question from marketing VPs as I do from my grandmother: “So what is the point of having a blog?” The blog has come a long way from the mid-2000s when it was essentially [...]
When you’re interviewing marketing firms to increase your organic search presence, ask what they know about pillar content marketing. Any knowledgeable firm should be able to tell you: What [...]
If you’re in a technical B2B business, you may be tempted to have your subject matter experts (SMEs) produce content for your marketing. After all, your SMEs are thought leaders, and your blog’s [...]
A thought leadership campaign is the center of every great B2B content marketing strategy. It’s the most effective way to significantly grow organic traffic, increase time on page, and [...]
These are the B2B content marketing best practices we use and recommend to our clients, followed by a quick-glance chart, then a longer explanation of each action and why we use it.
Each year, First Page Sage updates its observations of Google’s algorithm based on how FPS client campaigns have performed. As the largest pure-SEO company in the US, First Page Sage has a unique [...]
We’ve collected B2B content marketing stats that lay out both the scope of the challenge and the best way to make your message ring out above the competition.
Every successful B2B content marketing strategy follows the same basic formula. We’ve used this approach to generate leads for hundreds of clients across a wide variety of industries. I’ve [...]
