Thought Leadership

In this post, we share what B2B content marketing fundamentals look like in 2023.

A thought leadership campaign is the center of every great B2B content marketing strategy. It’s the most effective way to significantly grow organic traffic, increase time on page, and [...]

In this article, we provide a simple rubric for creating true thought leadership content, with emphasis on the B2B context

In this article, I outline what transactional keywords are and why they're crucial for generating revenue from your blog.

In this article, we discuss how to define a clear B2B keyword strategy for your corporate blog.

In this article, we share the most important corporate blog objectives.

In this article, we break down the pillar content marketing strategy.

In this article, we share how to make SME content marketing as painless as possible.

These are the B2B content marketing best practices we use and recommend to our clients, followed by a quick-glance chart, then a longer explanation of each action and why we use it.

Each year, First Page Sage updates its observations of Google’s algorithm based on how FPS client campaigns have performed. As the largest pure-SEO company in the US, First Page Sage has a unique [...]

Every successful B2B content marketing strategy follows the same basic formula. We’ve used this approach to generate leads for hundreds of clients across a wide variety of industries. I’ve [...]

In this post, we talk about choosing the best SEO agency based on historical performance, references, and how the agency is run.

Finding someone you can trust to write in your voice is hard. The best writing—the type you’re proud to publish on your website and use in your marketing—is a collaboration between your internal [...]

We provide a primer for marketers who aren’t familiar with the best practices of B2B SEO and wish to handle the effort in-house.

The best marketing campaigns are like great books: They have something important and interesting to say, and the message sticks with us long after the story’s over. Great B2B campaigns transform [...]

We conduct an in-depth Q&A with First Page Sage CEO Evan Bailyn on the long-term viability of B2B SEO and when to go in-house SEO vs outsourcing—and more.

We compile the most relevant and interesting statistics about B2B SEO in this article, with a focus on the most recent research.

Why is thought leadership so much more effective than basic content marketing? The key word is leadership. Thought-leaderly content shows your audience that you understand their perspective and [...]

We’ve been in business for over ten years, and it took probably half that time for us to fully nail the thought leadership development process presented in the flowchart below.

When Google asked their Head of Artificial Intelligence to lead their Search department earlier this year, sirens went off in the marketing world. The assumption was that AI was taking over the [...]

I remember it clearly: It was 2010 and Google was aggressively laying the groundwork for its famous Panda and Penguin penalties, which penalize sites that paint a falsely trustworthy picture of [...]

This blog entry extols the value of creating a niche website, an SEO strategy that works far better than any other I know.

A blog post that explains how to craft titles for your company blog that have real commercial value.

A definition of the phrase perceived value, which is a key element in thought leadership content for companies.

This article answers the question What is a thought leader?

In this article, I break down thought leadership into its six elements, explaining each one and asserting that mastering all of them would lead to domination of your industry.

In this article, I discuss The "Wikipedia Effect," the powerful engine behind some of the most successful business websites on the Internet.

In this article, I explore the single most important idea in content marketing that most new writers miss.

A concise guide to the 12 ranking factors that comprise nearly 100% of Google's algorithm in 2016.

Is it better to build a thought leadership content marketing team in your organization or outsource it? This article explores both sides.

An argument for writing thought leadership content, rather than technical articles, on your company blog.

An article that discusses the difference between true thought leadership content - the type of content Google rewards - and lower quality, or "filler" content, which Google often penalizes.

This article gets to the heart of great B2B writing, discussing the real reason why most business blogs fail.

An analysis of Google's aggressive practices towards reference and review websites, and what that means for your business's SEO strategy.

A piece that lays out the one core principle of Google Search that governs all future algorithm updates.

Every thought leader has at least one of these 7 traits.

This article describes how valuable a third party content marketing firm can be - if chosen with great care.

In this post, the fallacy of SEO automation is explored.

A primer on what you need to know to create an excellent B2B thought leadership blog in 2015.

It's time to shed light on one of the most popular phrases of the last few years: thought leadership. What is it, and how do you produce it yourself? All the info is inside.

Since First Page Sage works with such a wide range of companies – from start-ups to Fortune 500s – I have the privilege of seeing how thought leadership works for companies both large and small. [...]

People ask me all the time why I take the risk of sharing my best knowledge through posts like this one. Won’t it breed competitors? Won’t it allow potential clients to do online marketing [...]

SEO used to be a bunch of tricks. Using their legion of Stanford-trained engineers, Google has successfully eradicated the effectiveness of those tricks to the point that a company trying to do [...]