Commercial & Business Insurance SEO Services
Insurance companies offer a product that every business needs but few think about until they’re forced to. This means that COOs, general managers, and other decision makers turn to Google when it’s time for them to choose a new insurance policy. Making sure your agency or brokerage is at the top of those search results will ensure that you have a steady stream of new business. That’s why SEO is one of the highest ROI lead generation strategies for commercial / business insurance companies.
At First Page Sage, we’ve been working with commercial insurance companies for more than ten years. We combine our deep understanding of search intent with the practice of lead generation strategies so that prospective customers not only find your website, but they also perceive your company as a prominent industry voice. Our job is not complete until your website is effectively automating lead generation.
Business insurance companies have partnered with us to create:
Our content strategy is based on the well-established hub & spoke model of SEO. We first determine your “holy grail” keywords: these are the broadest, highest-competition phrases that you would yield your business the most leads, and use these keywords in topical “hubs” linked from the header of your website. We then map out each highly searched transactional keyword that stems from the hub and write content that perfectly satisfies the intent behind those searches, turning visitors into leads, and leads into closed sales.
Commercial Insurance SEO ROI
Insurance is one of the top industries that see the highest ROI from SEO, averaging $1.7M in new, net revenue per year. Customers ascribe a high level of trust to organic search rankings, which results in higher conversion rates and shorter sales cycles.
Other Relevant SEO Stats for Insurance Companies:
- Average engagement rate: 63%
- Average time on site: 4:06
- Landing page conversion rate: 1.7%