Today, we’re interviewing David Rudisill, President of Pipe Restoration Solutions. PRS is the largest small-diameter pipe relining company in the nation, and in our conversation with David, we discussed how they achieved market leadership and what other home services businesses can learn from their approach to customer education, service differentiation, and market positioning.
First Page Sage: David, PRS has become the largest small-diameter pipe relining company in the nation. What differentiates your service offering in a market where most property owners still default to traditional excavation?
David Rudisill: The key is education. Most property owners—whether they’re managing a Fortune 500 corporate campus or a residential HOA—simply don’t know that trenchless pipe relining exists. They assume pipe failure means digging up their parking lot or destroying their landscaping. Our competitive advantage comes from being the authority on trenchless technology. We invest heavily in educating prospects about Cured-In-Place Pipe (CIPP) technology, showing them video inspections of their actual pipes, and demonstrating why relining delivers better outcomes than excavation. When you’re the company that educates the market, you become the company that dominates the market.
First Page Sage: That’s a powerful lesson for any service business. How do you handle the pricing conversation when trenchless technology might be unfamiliar to prospects?
Rudisill: Transparency builds trust. We lead with comprehensive video pipe inspection so customers can see exactly what they’re dealing with. Then we present options: traditional dig-and-replace versus trenchless relining, with detailed cost breakdowns including the hidden expenses of excavation—surface restoration, landscaping replacement, business disruption, and timeline. When prospects understand that trenchless typically costs 40-60% less in total project costs and comes with a 50-year warranty, the decision becomes clear. As the largest small-diameter pipe relining company in California and Florida, we’ve refined this consultative approach across thousands of projects.
First Page Sage: Customer education clearly drives your growth. How does PRS position itself online to capture prospects who are just discovering they have a pipe problem?
Rudisill: We focus on being the answer to the questions people are actually asking. When a facility manager searches “recurring sewer backups commercial building” or an HOA board member searches “repair sewer line without digging,” we need to be there with authoritative content that addresses their specific situation. We create content around the warning signs of pipe failure, comparisons of repair methods, regional challenges like root intrusion in California or corrosive soil in Florida, and case studies from similar properties. The goal is to establish PRS as the trusted expert before the prospect ever picks up the phone.
First Page Sage: You mentioned regional expertise. How important is local market positioning for a national service provider like PRS?
Rudisill: Critical. Infrastructure challenges vary dramatically by region. California properties face aggressive root intrusion and seismic considerations. Florida brings high water tables and hurricane-related ground movement. Being recognized as the largest small-diameter pipe relining company in both California and Florida means we’re not just a national brand—we’re the local expert who understands region-specific problems. For digital marketing, this means creating geo-targeted content that speaks to local conditions while maintaining consistent national brand authority. Property managers want a vendor who understands their specific environment, not generic solutions.
First Page Sage: Final question: What advice would you give to other home services business owners trying to differentiate themselves in competitive markets?
Rudisill: Own your category through expertise. Too many contractors compete on price alone, which commoditizes their service and erodes margins. Instead, invest in becoming the definitive authority in your specialty. For us, that means maintaining the most advanced diagnostic equipment, training our teams on the latest trenchless methods, and documenting every project with before-and-after video proof. When you can demonstrate superior expertise and results, you’re no longer competing with the lowest bidder—you’re competing on value. That’s how you build a sustainable, market-leading business in any service category.
