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Oil & Gas SEO Marketing Services

As an SEO agency with over a decade of experience providing thought leadership to refineries, underground mapping SaaS companies, fluid systems component manufacturers, and other oil & gas companies, we understand the nuances of your industry. Whether you provide supplies, service, software, consultation, or the energy itself, distinguishing yourself from the competition is key to building and maintaining relationships and improving your sales leads.

Surprisingly, very few companies in this field leverage content marketing to achieve those goals, and fewer still commit to a marketing strategy involving thought leadership. Acting as a system rather than a service when well executed, a thought leadership campaign generates leads for years to come—whether your clients in aerospace, manufacturing, or petrochemical.

At First Page Sage, we pride ourselves on building lasting relationships with our clients, helping them craft and promote content designed to engage their readers, maintain their clients, and establish them as the leading authority in their field.

Oil & Gas companies that we’ve provided SEO services for include:

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Oil & Gas Companies have partnered with us to create

  • Custom industry landing pages each targeting a downstream, midstream, and upstream sector of the oil & gas industry
  • A white paper on oilfield data analytics and visualization
  • A pillar page focused on nondestructive testing
  • Newsletters featuring timely advice for refinery industry insiders such as improving pump seal reliability, reducing unplanned equipment downtime, avoiding mechanical seal leakage
  • Resource hubs on well planning, reservoir simulations, and data integration

We ghostwrite 2 weekly pieces of thought leadership content on your company’s behalf, working with subject matter experts to target each piece toward a transactional keyword actively searched by key executives. Each article we produce will be an original, insightful look at challenges faced by your clients, and establish your website as an important resource for their colleagues. We offer expert guidance on how to leverage this content to support your existing partnerships as well as reopen conversations with past ones. When it’s time to look for a parts manufacturer or service provider, your name will be at the top of their list.

Oil & Gas SEO Marketing ROI

Oil & gas clients are consistently among our clients with the best ROI for SEO services, averaging $1.8M / year in new, net revenue. Companies we’ve worked with have included spatial and temporal analysts, reservoir monitoring and geomechanics software providers, nondestructive testing manufacturers and consultants, and fluid systems component manufacturers. As one of our satisfied clients replied after receiving our quarterly report, “We’re wearing BIG smiles over here because [that company we’re now outranking] is our largest European competitor.”

As part of our onboarding process, we dive deeply into your business, your existing clientele, and your competition to set us up for a year-long campaign of crafting rigorous answers to each question your target audience is asking. Before we’re done, we’ll have established your company as the gold standard in excellence and service, whether you provide gaskets for petroleum refineries or software for managing field and production data.


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Other relevant SEO stats for Oil & Gas companies:

  • Average engagement rate: 58%
  • Average time on site: 00:04:13
  • Landing page conversion rate: 2.6%

Partnering with First Page Sage for Oil & Gas SEO

Located in the Bay Area close to Silicon Valley, First Page Sage stands out from other agencies because of our ability to provide customized Thought Leadership SEO campaigns for even the most technical or niche clients. We use a proven, systematic approach, work with subject matter experts, and drill down on your business’ core needs. Here’s how we do it:


  • Establish your target market, ideal clients, and conduct a competitor analysis.
  • Develop a keyword strategy focused on transactional keywords to ensure content reaches decision makers and provides a return on your investment.
  • Evaluate your website’s overall technical health, perform updates as needed, and conduct a Conversion Rate Optimization (CRO) analysis.
  • Implement reporting and data analytics systems to track new and reactivated leads from your various marketing efforts.

Ongoing Campaign

  • Publish 2 pieces of thought leadership content each week, each supplemented with custom graphics.
  • Provide a weekly update with your dedicated campaign manager on your campaign strategy, outcomes, and leads.
  • Advise on and generate newsletters and other collateral to sustain your relationship with existing clients.
  • Provide monthly reports on KPIs as well as quarterly in-depth analyses on metrics like user engagement, conversions, and your position relative to your top competitors.

If you’re ready to use thought leadership to build relationships with both new and existing clients, contact us to learn more about our experience working with oil & gas companies.