Get in Touch

The Best SEO Speakers of 2024

SEO Blog
Top Seo Speakers Tn 1

Last Updated: May 16, 2024

Our team recently conducted a study on the best SEO speakers of 2024 using criteria such as Number of SEO Keynotes and Awards & Distinctions. We incorporated the criteria into an algorithm, weighting each one as shown below, in order to produce a ranked list. Here is an explanation of our criteria: 

  • # of SEO Keynotes (25%): An estimate of how many keynotes each speaker has given over the course of their career. A large number of speeches strongly correlates with speaker skill, though some speakers choose to accept fewer speeches due to other professional commitments.
  • # Years SEO Experience (25%): How long each speaker has worked in the SEO industry. SEO has evolved many times over the past 20 years, and the more experienced speakers on this list are able to use their history to contextualize the current state of Google’s algorithm.
  • Awards & Distinctions (20%): Recognition the speaker has received for their SEO-related communications, spoken or written. Awards tend to correlate with both speaking skill and an original perspective on SEO.
  • Social Media Followers (15%): An estimate of how many followers each speaker has across major social media platforms. A strong social media following indicates that people are interested in what the speaker has to say, and can also draw a larger audience to events. 
  • SEO Books Authored (15%): How many books on SEO each speaker has written. Authoring a book requires synthesizing a great deal of information into a single published volume, and indicates a commitment to sharing knowledge with the general SEO community.

In addition to the above criteria, we also describe each speaker’s specialty within the field of SEO. Below the table, we offer summaries of each speaker’s career. 

The Best SEO Speakers, Ranked

 Speaker # of SEO Keynotes# Years SEO Experience SEO Books AuthoredSocial Media FollowersAwards & DistinctionsSpecialty
1Evan HeadshotEvan Bailyn~260183~149,000International Bestseller, Outsmarting GoogleTop New Speaker of the Year, Vistage InternationalThought Leadership & SEO
2Rand Fishkin SpeakingRand Fishkin~180183~465,000Most Giving Search Blogger, SEJ30 Under 30, BusinessWeekDigital Marketing for Startups
3Dana DitomasoDana DiTomaso~200200~12,000Nominated for SEO Speaker of the Year, Search Engine LandAudience Research and Brand Uniformity
4Aj GhergichAJ Ghergich~15170~102,000N/ATechnical SEO
5Robert RoseRobert Rose~300152~40,000N/AMarketing Storytelling
6Barry SchwartzBarry Schwartz~60170~147,000US Search Personality, US Search AwardsGoogle Algorithm News
7Cyrus Shepard 357 MlCyrus Shepard~90120~76,500N/ASite Architecture
8Marie HaynesMarie Haynes~30112~32,300N/ASite Quality Assessments
9Brian DeanBrian Dean~25110~125,100Most Successful Bloggers, ProbloggerBacklinks
10Aleyda SolisAleyda Solis~120121~95,000European Search Personality of the Year, European Search AwardsInternational SEO

Evan Bailyn

Evan Speaking

Evan Bailyn is the CEO of First Page Sage, which holds the distinction of being the largest SEO agency in the US. He has given over 200 speeches discussing SEO, and specializes in discussing the role of combining creative thought leadership content with SEO in order to generate leads. He has been profiled in the Wall Street Journal, the New York Times, and Forbes, and his expertise and ability to engage audiences earned him Vistage International’s Top Performing Speaker Award in 2022.

Blog: First Page Sage Blog

For More Info or to Contact: First Page Sage Website

Summary of Online Reviews
Evan’s SEO speeches are “outstanding” and offer “specific take-aways of great value” to his audience. He is “a true expert“, providing attendees with “very valuable learnings on SEO”.

Rand Fishkin

Rand Fishkin Speaking

Rand Fishkin is founder of Moz, one of the first SEO companies and a major developer of tools for the SEO industry. He now acts as CEO for Sparktoro, another SEO tool developer. While his speaking has spanned a broad range of topics over the years, he has most recently focused on digital marketing for startups.

Blog: SparkToro Blog

For More Info or to Contact: Spark Toro’s Website

Summary of Online Reviews
Rand is “fun and engaging” and gives “insightful” speeches. He is a “fantastic orator“, and his knowledge is “deep“.

Dana DiTomaso

Dana Ditomaso Speaking

Dana DiTomaso’s career has focused on the importance of market research, and knowing exactly who your customers are. She is the president of the digital marketing Agency Kick Point, as well as a columnist for CBC Edmonton. Her speaking topics are practical, focusing on how to apply audience data to inform marketing decisions in real world contexts.

Blog: Kickpoint Blog

For More Info or to Contact: Dana DiTomaso’s Website

Summary of Online Reviews
Dana’s speaking is “engaging, funny, and informative“, and she is a “consummate professional“. Her presentations are “top quality, thorough, and grounded in immense experience“.

AJ Ghergich

Aj Ghergich

AJ Ghergich is currently the VP of Consulting Services at Botify, an SEO platform that combines SEO analytics with machine learning to help enterprises better optimize large websites. Ghergich himself has worked in SEO for nearly two decades, allowing him to speak on complex topics like data science, ABM, and marketing automation with both clarity and authority.

Blog: N/A

For More Info or to Contact: AJ Ghergich’s LinkedIn

Summary of Online Reviews
AJ “consistently goes the extra mile“, delivering speeches that are “consistently top-rated” and giving attendees “actionable advice“.

Robert Rose

Robert Rose Speaking

Robert Rose is the founder of The Content Advisory, which forms the educational and consulting wing of The Content Marketing Institute. He is constantly on the road, delivering between 30-40 speaking engagements a year; these engagements include everything from keynote speeches to workshops and virtual events, all of which explain his unique storytelling approach to SEO and marketing.

Blog: N/A

For More Info or to Contact: Robert Rose’s Website

Summary of Online Reviews
Robert’s speeches are a “transformational experience” that guide attendees to “think differently“. His delivery style is “effective” and he has “deep marketing expertise“.

Barry Schwartz

Barry Schwartz Speaking

Barry Shwartz is the President of Rusty Brick, an SEO firm that focuses on technical website optimization and development, and a contributing editor to Search Engine Land. Having charted the developments of Google SERPs his entire career, Schwartz speaks with great authority on the latest developments to Google’s algorithm and best practices for analytics.

Blog: Search Engine Land Author Page

For More Info or to Contact: Barry Schwartz’ LinkedIn

Summary of Online Reviews
Barry is “on top of the latest and best in the industry“, and offers “unique insight” into SEO and SEM. As a speaker he is “easy-going” and “on-the-ball“.

Cyrus Shepard

Cyrus Speaking

Before founding Zyppy, an SEO company working primarily in technical optimization, Cyrus Shepard was the SEO lead at Moz, one of the foundational SEO companies. As a result, his public speaking career is well earned; Shepard is commonly found at various SEO-related events speaking on technical SEO, internal linking, and site architecture.

Blog: Zyppy Blog

For More Info or to Contact: Zyppy Contact Page

Summary of Online Reviews
Cyrus communicates SEO concepts and strategies in a “succinct and understandable” manner, and his speeches reflect his “positive and hard-working” approach.

Marie Haynes

Marie Haynes

Marie Haynes is a prolific content creator: in addition to her two books, “Unnatural Links: A Guide to Removal” and “Dr. Marie Haynes’ Google’s Quality Raters Guidelines”, she regularly updates an online blog, hosts a podcast discussing the latest updates to Google’s SERPs, and contributes articles to Search Engine Land. Her work, including her public speaking, takes deep dives into more niche topics like traffic drop assessments, website quality, and backlink audits. 

Blog: Marie Hyne’s Blog

For More Info or to Contact: Marie Haynes Website

Summary of Online Reviews
 Marie’s speeches are “exceptional“, and she “organizes complex information into simple chunks“. She is “obsessed” with Google’s algorithm, and understanding how it works.

Brian Dean

Brian Dean Speaking

Brian Dean is one of the foremost experts in backlinking. He has used this expertise to build his company, Backlinko, into a common name within the SEO industry.  He also regularly updates his Youtube channel with helpful insights for marketers new to the practices of SEO. While Dean’s public speaking career is by no means limited to this practice, it is clearly his greatest passion.

Blog: Backlinko Blog

For More Info or to Contact: Backlinko Website

Summary of Online Reviews
Brian brings “positive energy” to events, and “transforms” the way attendees approach SEO. His speeches are “exceptional“.

Aleyda Solis

Aleyda Speaking

Aleyda Solis is the founder of Orainti, a marketing agency specializing in the niche field of international SEO and ecommerce. The intersection of these specializations has earned her several notable accolades in her career; most notably, 2018 Personality of the Year at the European Search Awards. She speaks regularly on topics pertaining to international SEO, including cross-border marketing, multilingual SEO, and web migrations.

Blog: Aleyda Solis’s Blog

For More Info or to Contact: Aleyda Solis’ Website

Summary of Online Reviews
Aleyda is “an excellent presenter” in multiple languages. Her SEO knowledge is “in-depth” and her speeches are “inspirational“.

First Page Sage Staff