Content Marketing Strategy: A Template
Over the last eleven years, my team and I have continuously refined our content marketing strategy, which has now been utilized by hundreds of clients to great success. In this article, I will share the template my content marketing team uses for every account we work on (including our own). If you’re considering doing content marketing in-house or outsourcing to an agency, I hope you’ll find it useful; having the correct strategy is what ultimately gets you quality content and drives leads.
The First Page Sage Content Marketing Strategy Template
Increasing traffic and conversions is a complex process, so it helps to break campaigns down into weekly units. Customize the template below based on your in-house capabilities and you will see increased traffic in about six months, on average.
Week | Objective | Tasks |
Week 1 | Project Initiation & Planning |
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Week 2 | Keyword Research |
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Week 3 | Technical SEO Review |
By now, your SEO analyst should have an SEO Health Report ready.
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Week 4 | Finalize the Editorial Calendar |
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Week 5 | Start Writing |
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Week 6 | Prepare to Publish |
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Week 7 | Ongoing Content Publishing |
You should repeat the tasks listed below for the duration of the campaign:
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This strategy is highly successful for firms in any industry. However, it also involves coordinating a lot of team members, which can be a challenge to handle in-house.
Let the Experts Handle Your Entire Campaign
If you don’t have the time or resources to create and execute a content marketing strategy in-house, then consider outsourcing to an experienced content marketing agency. First Page Sage has designed custom content marketing plans for businesses from San Francisco to New York to meet their traffic and conversion goals. From keyword research to delivery of regularly scheduled posts, we can take care of every element of your content marketing strategy.
We’re the content marketing, SEO, and thought leadership professionals. If you’d like us to handle your entire campaign, contact us any time.

Evan Bailyn is a bestselling author and award-winning speaker on the subjects of SEO and thought leadership. Contact Evan here.