Demand Generation Metrics & Benchmarks
This article outlines critical metrics to analyze when running a demand generation campaign, and provide general benchmarks for each.

This article outlines critical metrics to analyze when running a demand generation campaign, and provide general benchmarks for each.

In this report, we share average landing page conversion rate data gathered from B2B companies we worked with between 2019 and 2025, segmented by landing page type and by industry

This report presents our findings on the top fintech content marketing agencies of 2026.

In this report, we share our data on average marketing ROI by channel, drawn from our experience working with clients in 25+ B2B and B2C industries

In this report, we share our research on sales funnel conversion rate benchmarks, segmented by industry.

This report summarizes the most important SEO metrics to track in 2024, and provides benchmarks and explanations for each.

In this report, we share the top staffing and recruiting SEO agencies of 2026.

Our analysts recently conducted a meta-analysis on pest control company multiples based on both EBITDA and revenue.

Our analysts recently conducted a meta-analysis on landscaping control company multiples based on both EBITDA and revenue.

Our analysts recently conducted a meta-analysis on oil & gas company multiples based on both EBITDA and revenue.


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