The Payoff: What Successful SEO Campaign Results Look Like
This blog post explains in detail what the results of an SEO campaign look like, using real screenshots from clients' Google Analytics accounts.
User Behavior as an SEO Ranking Factor: How Visitor Engagement
I’ve been watching Google’s algorithm on a daily basis for 13 years. Each December, I compile my observations on the latest SEO ranking factors into an annual report. Usually, there are only small changes from year to year, and the core factors -- links, meta title tags, and ongoing thought leadership content production -- stay…
Writing Article Titles for SEO: A Lesson on Bullseye Keywords
If you’ve been following my articles on meta title tags - the single most important SEO element on your website - you know how important good titles are in Google’s algorithm, how bad titles can nullify the effect of your blogging, and the necessity of including transactional keywords in your titles. But you’re not quite…
Your Guide to Google’s Algorithm in 2017: All Ranking Factors,
UPDATE June 2020: Here is our most up-to-date list of the Google algorithm ranking factors. *** Google’s algorithm underwent some changes in the last few years, most of them relatively minor compared to the towering importance of the old mainstays of SEO: links, meta titles, and thought leadership content. Using data & analysis from the…
The 2016 Guide to the Google Algorithm Ranking Factors
A concise guide to the 12 ranking factors that comprise nearly 100% of Google's algorithm in 2016.
Google’s Greed: How the Search Giant’s Lust For Information Is
An analysis of Google's aggressive practices towards reference and review websites, and what that means for your business's SEO strategy.
Video Marketing: How to Optimize Your Video for SEO
Here are the factors that Google and YouTube use for ranking videos.
Linkedin and SEO: Understanding Their Relationship in 2016
In this post, I clarify the relationship between LinkedIn and SEO (hint: there isn't one).
How Long Does It Take To See Results In An
SEO campaigns don't show results overnight - but how long DO they take to build traffic to your website? Get the clear answer in this article.
What’s A Good Bounce Rate For A B2B Site?
We frequently get asked by our B2B clients “Is my site’s bounce rate of X% acceptable?” I will explain bounce rate in some detail in this space, but first I will directly answer the question: A bounce rate of 40% is good for a B2B site. Anywhere from 25% - 55% is normal, depending on…
The Payoff: What Successful SEO Campaign Results Look Like
July 3, 2017
This blog post explains in detail what the results of an SEO campaign look like, using real screenshots from clients' Google Analytics accounts.User Behavior as an SEO Ranking Factor: How Visitor Engagement Affects Search Results in 2017-2018
June 7, 2017
I’ve been watching Google’s algorithm on a daily basis for 13 years. Each December, I compile my observations on the latest SEO ranking factors into an annual report. Usually, there are only small changes from year to year, and the…Writing Article Titles for SEO: A Lesson on Bullseye Keywords and Title Tightness
May 25, 2017
If you’ve been following my articles on meta title tags - the single most important SEO element on your website - you know how important good titles are in Google’s algorithm, how bad titles can nullify the effect of your…Your Guide to Google’s Algorithm in 2017: All Ranking Factors, Updates & Changes
November 21, 2016
UPDATE June 2020: Here is our most up-to-date list of the Google algorithm ranking factors. *** Google’s algorithm underwent some changes in the last few years, most of them relatively minor compared to the towering importance of the old mainstays…The 2016 Guide to the Google Algorithm Ranking Factors
October 25, 2015
A concise guide to the 12 ranking factors that comprise nearly 100% of Google's algorithm in 2016.Google’s Greed: How the Search Giant’s Lust For Information Is Impacting Your Search Results
March 22, 2015
An analysis of Google's aggressive practices towards reference and review websites, and what that means for your business's SEO strategy.Video Marketing: How to Optimize Your Video for SEO
February 27, 2015
Here are the factors that Google and YouTube use for ranking videos.Linkedin and SEO: Understanding Their Relationship in 2016
January 7, 2015
In this post, I clarify the relationship between LinkedIn and SEO (hint: there isn't one).How Long Does It Take To See Results In An SEO Campaign?
August 26, 2014
SEO campaigns don't show results overnight - but how long DO they take to build traffic to your website? Get the clear answer in this article.What’s A Good Bounce Rate For A B2B Site?
August 14, 2014
We frequently get asked by our B2B clients “Is my site’s bounce rate of X% acceptable?” I will explain bounce rate in some detail in this space, but first I will directly answer the question: A bounce rate of 40%…