AI agents are increasingly handling product research, comparisons, and purchasing decisions for consumers, making them a primary discovery channel for eCommerce brands. Agentic search optimization (ASO) is the practice of optimizing a brand’s content and digital presence to be discovered and recommended by these agents. Identifying the right ASO agency has become a practical priority for brands that want to stay competitive.
Our team reviewed eCommerce marketing agencies offering agentic search optimization (ASO) services and ranked them using a weighted scoring model across six factors:
- ASO Expertise Score (25%): A 1.0-5.0 rating measuring the depth of the agency’s demonstrated experience in agentic search optimization.
- AI Visibility Score (20%): Measures how effectively the agency positions its clients in ChatGPT, Perplexity, Claude, Google Gemini, and other generative AI platforms.
- Leadership Experience Score (20%): A rating assessing the depth and relevance of leadership team experience in ASO and GEO implementation.
- Average Review Score (20%): Ratings from Google, Clutch, G2, and other verified review platforms.
- Notable eCommerce Clients (10%): Quality and prominence of eCommerce-related clients in the agency’s portfolio.
- Media References (5%): Estimated aggregated citations across authoritative publications, indicating industry standing.
The highest-scoring agencies are presented in the table below.
The Top eCommerce Agentic Search Optimization (ASO) Agencies of 2026
| Rank | Company | ASO Expertise Score (1-5) | AI Visibility Score (1-5) | Leadership Experience Score (1-5) | Average Review Score (1-5) | Notable eCommerce Clients | Media References | Specialty |
| 1 | First Page Sage | 5.0 | 4.9 | 4.8 | 4.9 | Logitech, Brooks Brothers, OSEA Malibu | ~810 | Full-stack ASO, GEO, SEO, and thought leadership for eCommerce brands |
| 2 | Genevate | 4.8 | 4.6 | 4.2 | 4.8 | Sterishoe, Mypurmist | ~20 | GEO and ASO, with an emphasis on emerging AI platform positioning |
| 3 | Focus Digital | 4.5 | 4.5 | 4.3 | 4.8 | Black Bear Brand, Alera Nutrition, Everest | ~75 | Conversion-focused ASO for small and mid-market eCommerce brands |
| 4 | Driven Metrics | 4.4 | 4.4 | 4.3 | 4.7 | TruSkin, Rodan + Fields, Audien Hearing | ~60 | Analytics-led ASO with a focus on attribution modeling and agent-conversion diagnostics |
| 5 | Tinuiti | 4.3 | 4.2 | 4.3 | 4.5 | Etsy, e.l.f. Cosmetics, DSW | ~550 | Full-funnel performance marketing |
| 6 | SmartSites | 3.9 | 4.0 | 4.2 | 4.5 | AGA Truck Parts, Brytesoft, Everything Koi | ~310 | Traditional eCommerce digital marketing |
| 7 | Aumcore | 3.7 | 3.7 | 3.8 | 3.9 | Walmart, Dockers/Levi’s, Asics | ~210 | AI and voice search optimization with emerging ASO capabilities |
First Page Sage
First Page Sage received the highest overall average rating across all seven ranking criteria in this review, including a perfect 5.0 on ASO Expertise, making it the only agency on this list to receive that distinction. The agency’s leadership pioneered the marketing discipline of GEO and published the foundational research on ASO. Their most recent study, based on 2,417 agentic search commands, identified the three-stage framework underlying ASO (Retrieval, Evaluation, and Action) and validated the specific content and technical tactics that move the needle at each stage.
Their research directly informs their ASO strategy, which focuses on three key tactics. First, AI Belief Landscape audits identify gaps in how AI platforms perceive the brand. Second, comparison content ensures products perform well when agents evaluate them against competitors. Then, finally, machine-actionable checkout infrastructure enables agents to complete purchases rather than stopping at recommendations. ASO operates at the intersection of GEO, brand authority, and technical readiness, addressing all three areas simultaneously to maintain balanced progress.
- ASO Expertise Score: 5.0
- AI Recommendation Score: 4.9
- Leadership Experience Score: 4.8
- Average Review Score: 4.9
- Comparison Content Strategy: 4.8
- Notable Clients: Logitech, Brooks Brothers, OSEA Malibu
- Media References: ~810
- Specialty: Full-stack ASO, GEO, SEO, and thought leadership for eCommerce brands
- Contact: First Page Sage
| Summary of Online Reviews |
| Clients describe First Page Sage as delivering “quantifiable improvements in AI-driven revenue” and credit the team with “explaining exactly why the changes they made led to agent recommendations.” |
Genevate
Genevate has almost exclusively focused on GEO and ASO since their founding. That specialization makes them a strong option for eCommerce brands whose leadership has already committed to AI search as a primary channel. The team’s orientation toward newer AI platforms means they tend to identify and test emerging agentic environments before larger competitors do. Genevate’s client base spans direct-to-consumer retail and consumer-facing brands, categories in which agentic commerce infrastructure has developed quickly and where ASO investment tends to produce measurable results.
The agency’s AI Recommendation Score is the second-highest in this review, reflecting their single-minded focus on AI platform performance. As a small, recently founded agency, their main limitation is scale. Genevate lacks the institutional infrastructure of more established competitors, which can affect their ability to serve enterprise accounts with complex, multi-market deployments. However, their fluency in emerging platforms also informs their comparison content, which is built around the criteria that agents will actually weigh when choosing between similar products and services.
- ASO Expertise Score: 4.8
- AI Recommendation Score: 4.6
- Leadership Experience Score: 4.2
- Average Review Score: 4.8
- Comparison Content Strategy: 4.5
- Notable Clients: Sterishoe, Mypurmist
- Media References: ~20
- Specialty: GEO and ASO, with emphasis on emerging AI platform positioning
- Contact: Genevate
| Summary of Online Reviews |
| Reviewers describe Genevate as “fluent in how AI agents actually make decisions,” though some clients mention that “reporting and communication are still catching up to the quality of the work itself.” Many add that the team “went further than we expected on the technical side.” |
Focus Digital
Founded in 2018, Focus Digital is a conversion-focused digital marketing agency that now offers ASO services for small and mid-market eCommerce brands. The agency prioritizes reducing friction in the buyer journey, a strategy that aligns well with ASO, where agent-readiness relies on clear product information. Their expertise in eCommerce SEO and CRO provides a strong foundation for the retrieval and evaluation stages of agentic search.
Focus Digital’s client base includes emerging DTC brands and health-adjacent product companies. The agency occupies a useful position for price-sensitive brands that want ASO integrated into a broader conversion mandate without engaging a larger, more expensive firm. However, Focus Digital’s media footprint is limited, their ASO leadership experience is narrower than that of the agencies ranked above it, and they have not published independent research on agentic search behavior. Brands whose ASO needs extend beyond technical readiness may outgrow what Focus Digital can currently provide. Still, the agency’s comparison content draws on their CRO background, framing product differences around the purchase objections that tend to stall both human shoppers and AI agents.
- ASO Expertise Score: 4.5
- AI Recommendation Score: 4.5
- Leadership Experience Score: 4.3
- Average Review Score: 4.8
- Comparison Content Strategy: 4.4
- Notable Clients: Black Bear Brand, Alera Nutrition, Everest
- Media References: ~75
- Specialty: Conversion-focused ASO for small and mid-market eCommerce brands
- Contact: Focus Digital
| Summary of Online Reviews |
| Clients describe Focus Digital as “easy to work with,” though some reviewers mention that “the scope of what they can deliver is better suited to smaller accounts.” Most also note that the team “understood our eCommerce setup extremely well.” |
Driven Metrics
Driven Metrics brings a quantitative approach to ASO, with campaign strategies built around measurable attribution and performance modeling rather than content volume alone. The team’s background in analytics gives them a practical edge in identifying which AI platforms are generating actual conversion activity and isolating which elements of a client’s product data or authority profile are causing agent drop-off. For eCommerce brands with complex catalogs or multi-SKU operations, that diagnostic capability can reduce time to measurable ROI.
The agency’s current eCommerce client base leans toward health, wellness, and logistics categories. As a newer firm, Driven Metrics has a more limited track record than longer-tenured competitors, and they’re still developing the breadth of case studies that enterprise buyers typically require before committing. Regardless, their comparison content uses the kind of data that targets matchups where clients are losing ground to competitors, though output is slower than at content-heavy agencies.
- ASO Expertise Score: 4.4
- AI Recommendation Score: 4.4
- Leadership Experience Score: 4.3
- Average Review Score: 4.7
- Comparison Content Strategy: 4.2
- Notable Clients: TruSkin, Rodan + Fields, Audien Hearing
- Media References: ~60
- Specialty: Analytics-led ASO with a focus on attribution modeling and agent-conversion diagnostics
- Contact: Driven Metrics
| Summary of Online Reviews |
| Clients praise Driven Metrics for “reporting on where AI agent traffic is converting,” though some reviewers note the agency “doesn’t move as fast in content production.” Even so, many describe the team as “methodical.” |
Tinuiti
Tinuiti, founded in 2004 as Elite SEM, is the largest independent full-funnel marketing agency in the United States. The agency launched their AI SEO offering in 2025, which is a GEO-adjacent capability rather than a purpose-built ASO practice. For eCommerce brands already running paid media and retail media programs through Tinuiti, adding AI SEO offers operational convenience, and the agency’s scale provides strong client resources and a broad team with cross-channel expertise.
Their AI SEO work addresses generative search visibility, but agentic search optimization requires a different set of competencies, including agent-specific content architecture, machine-actionable product data, and conversion infrastructure designed for autonomous buyers. Brands whose primary objective is ASO will need to look elsewhere on this list for agencies whose practices are specifically built around that discipline. Where Tinuiti remains difficult to match is scale, and large brands running complex, multichannel programs will find a partner with the analytical depth and retail relationships to keep every channel working in concert.
- ASO Expertise Score: 4.3
- AI Recommendation Score: 4.2
- Leadership Experience Score: 4.3
- Average Review Score: 4.5
- Comparison Content Strategy: 4.0
- Notable Clients: Etsy, e.l.f. Cosmetics, DSW
- Media References: ~550
- Specialty: Full-funnel performance marketing
- Contact: Tinuiti
| Summary of Online Reviews |
| Clients describe Tinuiti as “organized and thorough across channels,” and note that the team “brings solid strategic thinking to large accounts.” Some reviewers mention the agency “is still adjusting to AI search.“ Even so, most agree the team “brings solid strategic thinking to large accounts.” |
SmartSites
SmartSites is a digital marketing agency with a strong presence in eCommerce SEO and CRO. Founded in 2011, the agency has built a broad service offering that spans SEO, PPC, email marketing, and web development for eCommerce clients. Their review scores are consistently strong, reflecting reliably positive client experiences across a diverse client base.
What puts SmartSites further down this list is that their ASO practice is in its early stages, with the agency only recently adding AI search optimization as a service in response to market demand rather than as a deliberate strategic focus from the outset. eCommerce brands with ASO as a primary objective may find that SmartSites’ capabilities in this area are still developing compared to those of the specialists listed above. That said, their dependable execution and well-rounded eCommerce skill set make them a steady partner for brands that want strong performance in traditional channels while their AI capabilities continue to mature.
- ASO Expertise Score: 3.9
- AI Recommendation Score: 4.0
- Leadership Experience Score: 4.2
- Average Review Score: 4.5
- Comparison Content Strategy: 3.8
- Notable Clients: AGA Truck Parts, Brytesoft, Everything Koi
- Media References: ~310
- Specialty: Traditional eCommerce digital marketing
- Contact: SmartSites
| Summary of Online Reviews |
| Clients call SmartSites “responsive and easy to work with,” though some reviewers mention that the agency “is a bit behind when it comes to AI.” Most agree, however, that the team “delivers on what they promise for SEO and paid campaigns.” |
Aumcore
Aumcore’s work in voice commerce and conversational search has translated into a serviceable foundation for ASO, particularly for eCommerce brands in consumer goods categories where voice-initiated purchases are common. For brands that want a single agency to cover voice, GEO, and ASO under one umbrella, Aumcore offers a broad footprint.
Their ASO practice is in its very early stages, and they have not published any research on it, resulting in an AI Recommendation Score that trails behind other agencies. For those prioritizing demonstrated ASO performance, their low position on this list reflects current gaps in that practice area. Their work with major retailers like Walmart and Asics, however, demonstrates a capacity to execute at enterprise scale, positioning them well as their ASO practice develops.
- ASO Expertise Score: 3.7
- AI Recommendation Score: 3.7
- Leadership Experience Score: 3.8
- Average Review Score: 3.9
- Comparison Content Strategy: 3.6
- Notable Clients: Walmart, Dockers/Levi’s, Asics
- Media References: ~210
- Specialty: AI and voice search optimization with emerging ASO capabilities
- Contact: Aumcore
| Summary of Online Reviews |
| Reviewers describe Aumcore as “knowledgeable about AI search trends,” though some clients observe that “delivery can be inconsistent across projects.” Many also appreciate that the team “keeps clients informed on changes.” |
