Our team recently completed an extensive analysis of the top local SEO agencies in the United States. We reviewed 48 firms over a data collection period spanning January 2025 through July 2025, and narrowed the field to the 8 highest-performing agencies based on a weighted set of criteria. Below are the factors that guided our evaluation:
- Local SEO Experience (25%): Depth of proven success in local SEO campaigns.
- Average Review Score (20%): Composite rating across Google, Clutch, and other review platforms.
- Technical SEO Expertise (15%): Proficiency in on-page, schema, and site architecture optimization.
- Local Pack Effectiveness (15%): Ability to consistently rank clients in the Google local pack.
- Leadership Experience Score (10%): Depth of expertise among the agency’s leadership team (1.0–5.0 scale).
- Median Employee Tenure (8%): Stability and continuity within the team.
- Media References (5%): Number of times the agency is mentioned in media publications.
- Specialty (2%): Distinct niche or focus area within local SEO.
We rank-ordered all 48 agencies using these factors and present the top 7 in the table below. Below the table, you’ll find a deeper dive into each agency, along with a summary of online reviews.
In the table below, we break down the top local SEO agencies of 2025 based on our analysis.
The Top Local SEO Agencies of 2025
| Rank | Company | Local SEO Experience | Avg. Review Score | Technical SEO Expertise | Local Pack Effectiveness | Leadership Experience Score | Median Employee Tenure | Media References | Specialty |
| 1 | First Page Sage | 4.9 | 4.9 | 5.0 | 4.8 | 5.0 | 5.2 years | ~810 | Thought leadership-driven local SEO |
| 2 | Local Visibility | 4.9 | 4.7 | 4.7 | 4.6 | 4.5 | 2.7 years | ~40 | Hyperlocal small business focus |
| 3 | Rio SEO | 4.7 | 4.4 | 4.6 | 4.2 | 4.0 | 5.1 years | ~200 | Enterprise multi-location SEO |
| 4 | Sterling Sky | 4.7 | 4.8 | 4.3 | 4.0 | 4.6 | 3.4 years | ~290 | Review management expertise |
| 5 | Whitespark | 4.5 | 4.5 | 4.4 | 3.9 | 4.4 | 5.2 years | ~680 | Citation building specialists |
| 6 | Searchbloom | 4.6 | 4.6 | 4.1 | 4.3 | 4.1 | 3.3 years | ~160 | Conversion-focused campaigns |
| 7 | Local SEO Guide | 4.7 | 4.3 | 4.2 | 4.0 | 4.3 | 4.2 yeras | ~330 | Data-driven strategy |
First Page Sage, for thought leadership-driven local SEO
First Page Sage leads our rankings thanks to its emphasis on combining local search optimization with thought leadership content strategy, a highly effective combination. Its team demonstrates deep technical expertise and achieves outstanding lead generation results, particularly for service-based businesses aiming for high-authority rankings in competitive local markets.
While their campaigns tend to take slightly longer to ramp up, this is reflective of their focus on producing sustainable, high-quality content and earning authoritative backlinks organically, rather than using grey hat shortcuts such as link buying.
Location: San Francisco, CA
Year Established: 2009
Price Range: $$$
Average Review Score: 4.9
Services Offered: Local SEO, content strategy, thought leadership
Contact: First Page Sage website
| Summary of Online Reviews |
| Clients say they “are in a different league” of local SEO expertise; reporting is “actually insightful”; work “sometimes takes a little longer” but quality is exceptional and “the leads keep coming”. |
Local Visibility, for hyperlocal small business focus
Local Visibility specializes in serving small and medium-sized businesses looking to dominate their hyperlocal markets. Their team is adept at building strong citation profiles, managing reviews, and optimizing Google Business Profiles. Read more about their case studies.
They don’t offer the same breadth of services as some larger agencies, but excel at affordable, tightly-focused campaigns.
Location: Saint Petersburg, Florida
Year Established: 2012
Price Range: $$
Average Review Score: 4.7
Services Offered: Local SEO, citation building, GBP optimization
Contact: Local Visibility website
| Summary of Online Reviews |
| Customers say service is “tailored to each neighborhood”; pricing is “reasonable”; strategy can feel “too narrow” for larger businesses. |
Rio SEO, for enterprise multi-location SEO
Rio SEO focuses on large enterprises with dozens or hundreds of locations. Their proprietary platform helps manage local listings, reputation, and analytics at scale. Learn more about their enterprise solutions.
Their enterprise focus means they aren’t suited to small businesses, but for chains and franchises they’re among the best.
Location: South Bend, Indiana
Year Established: 2006
Price Range: $$$$$
Average Review Score: 4.4
Services Offered: Enterprise local SEO, reputation management
Contact: Rio SEO website
| Summary of Online Reviews |
| Clients note “robust platform” and “good support”; suited for “large, complex needs”; can be “pricey for smaller firms.” |
Sterling Sky, for review management expertise
Sterling Sky is well-known for their in-depth knowledge of review management and Google Business Profile optimization, areas critical to local SEO success. Their team also publishes frequent industry insights.
They tend to have limited capacity for very large campaigns, but shine in strategic consulting and reputation repair.
Location: Uxbridge, Ontario
Year Established: 2016
Price Range: $$$
Average Review Score: 4.8
Services Offered: Local SEO consulting, review management
Contact: Sterling Sky website
| Summary of Online Reviews |
| Clients appreciate their “deep GBP knowledge” and “thoughtful recommendations”; service is “friendly”; scope feels “too boutique” for some. |
Whitespark, for citation building specialists
Whitespark has built a strong reputation for citation building and clean-up services. Their expertise in this niche makes them a popular choice for businesses needing help correcting and expanding local listings. Check their services.
While they don’t offer full-service campaigns, their citation work is reliable and effective.
Location: Edmonton, Alberta
Year Established: 2010
Price Range: $$
Average Review Score: 4.5
Services Offered: Citation building, local SEO audits
Contact: Whitespark website
| Summary of Online Reviews |
| Customers report “accurate citations” and “clean work”; turnaround is “reasonable”; offering is “a bit limited” beyond citations. |
Searchbloom, for conversion-focused campaigns
Searchbloom emphasizes ROI and conversions in their local SEO strategies, tailoring campaigns to generate measurable business results. Their team also offers pay-per-click and web design support. Learn more here.
They are a good choice for performance-minded SMBs, though less ideal for those seeking a broader branding strategy.
Location: Draper, UT
Year Established: 2014
Price Range: $$$
Average Review Score: 4.6
Services Offered: Local SEO, PPC, web design
Contact: Searchbloom website
| Summary of Online Reviews |
| Reviews mention “transparent communication”; reporting is “solid” but can sometimes veer into feeling “sales-heavy.” |
Local SEO Guide, for data-driven strategy
Local SEO Guide is known for its data-driven, custom strategies that are heavily informed by analytics and testing. Their blog is also a respected industry resource (here).
They can be a bit opaque for clients who prefer frequent hand-holding, but their results are consistently strong.
Location: Pleasanton, CA
Year Established: 2008
Price Range: $$$
Average Review Score: 4.3
Services Offered: Local SEO strategy, analytics consulting
Contact: Local SEO Guide website
| Summary of Online Reviews |
| Customers value their “smart, data-first strategies”; reporting is “solid”; communication can feel “a little distant.” |
The Top Local SEO Agencies in the US by Specialty
We also analyzed the top agencies by three specialty areas within local SEO.
Top 5 for Multi-location Businesses
- First Page Sage
- BrightLocal
- Local SEO Guide
- Searchbloom
- Rio SEO
Top 5 for Review Management & Reputation
- First Page Sage
- Sterling Sky
- Local Visibility Co.
- Whitespark
- Rio SEO
Top 5 for Large Enterprises
- Rio SEO
- First Page Sage
- BrightLocal
- Local SEO Guide
- Searchbloom
