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The Top Medtech Marketing Agencies in 2024

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Medtech Marketing Agencies Tn

This report evaluates the top medtech marketing agencies of 2024. The companies below were evaluated along the following criteria:

  • Notable Clients (35%): We assign the greatest weight to each agency’s experience working with firms in medtech, but also consider their work with other companies in the medical sector.
  • Leadership Experience Score (20%): A numerical (1-5) ranking of each agency’s executive team, based on prior experience in marketing generally and working with medtech companies specifically.
  • Company Size & Year Founded (15%): We consider company size and age as a small factor in the expectation of consistency in their services. Larger firms with more experience will typically have more experience providing high-quality services to clients.
  • Average Reviews (10%): A 1-5 star rating of each agency’s online reviews, as found on 3rd-party online databases.
  • Approach to Marketing (20%): While not every business requires the same marketing formula, some approaches are more broadly applicable than others. We consider how effective a firm’s approach will be for the majority of medtech firms.

The following companies represent the top 7 medtech marketing agencies based on the criteria above. In addition to information on how they ranked, we also provide information on the agency’s headquarters location, just in case it matters to your firm to have a local partner.

The Top Medtech Marketing Agencies in 2024

RankCompanyNotable ClientsLeadership ExperienceCompany SizeYear FoundedHeadquartersAverage ReviewsMarketing Specialization
1First Page SageBiovia, Altoida4.9100-2502009San Francisco, CA4.9Combining thought leadership expertise with SEO for high-ROI lead generation
2EpsilonVisionworks, Walgreens4.4250+1969Irving, TX4.5Full-service enterprise marketing for medtech firms looking for primarily paid advertising  
3Parker WhiteIvenix, FUJIFILM Sonosite, Semler Scientific4.111-501997Encinitas, CA4.7Brand development and marketing services for medtech companies
4Distill HealthTheragen, Nuvara3.91-102018Austin, TX4.7Brand development and design services paired with experience in preparing medtech firms for funding rounds
5ExponentsHealthGrid3.611-501998Orlando, FL4.4Trade show marketing for medtech companies
6The ABM AgencyMedPost, Care Spot4.010-492007Atlanta, GA4.4Omnichannel ABM agency with experience with medtech firms
7IcovyPoba Medical, Kaneka Medical4.211-502019Scottsdale, AZ4.5Full-service marketing for medical devices.

First Page Sage

First Page Sage is the largest SEO firm in the US, and specializes in combining thought leadership and SEO to create high-ROI organic lead generation systems for their clients. They have extensive experience working with companies in the medtech industry, counting Biovia and Altoida among their clients. In addition to SEO, First Page Sage also provides clients in need of immediate lead generation with PPC services, making them an excellent choice for any medtech company in need of a new marketing partner.

  • Notable Clients: Biovia, Kiverdi, Altoida
  • Leadership Experience: 4.9
  • Company Size: 100-250
  • Year Founded: 2009
  • Headquarters: San Francisco, CA
  • Average Reviews: 4.9
  • Main Focus: Combines thought leadership expertise with SEO for high-ROI lead generation
  • Contact: First Page Sage Website
Summary of Online Reviews
First Page Sage prioritizes “excellent content” which leads to “provable lead generation and ROI”; but their results require “an in-depth onboarding period” that can take longer than that of firms that focus on paid marketing.

Epsilon

Epsilon is a full-service marketing firm with a focus on working with enterprise businesses, and excels in providing paid ad services. Their generalist approach to digital marketing gives them an edge for businesses that wish to promote themselves across many different channels, and their backend data and analytics are best-in-class.

  • Notable Clients: Visionworks, Walgreens
  • Leadership Experience: 4.4
  • Company Size: 1,000+
  • Year Founded: 1969
  • Headquarters: Irving, TX
  • Average Reviews: 4.0
  • Main Focus: Full-service enterprise marketing for medtech firms looking for primarily paid advertising  
  • Contact: Epsilon
Summary of Online Reviews
Epsilon is “responsive to feedback” and provides “attentive project oversight” for their clients, but their services “are very costly.”

Parker White

Parker White is a brand development and marketing firm that specializes in working with medtech companies. They primarily work with B2C-focused businesses, leveraging their strong creative department to connect with consumers, though their most notable clients in the medtech industry have been B2B.

  • Notable Clients: Orthofix, FUJIFILM Sonosite
  • Leadership Experience: 4.1
  • Company Size: 11-50
  • Year Founded: 1997
  • Headquarters: Encinitas, CA
  • Average Reviews: 4.8
  • Main Focus: Brand development and marketing services for medical and lifestyle brands
  • Contact: Parker White Website
Summary of Online Reviews
Parker Interactive has a “high standard and a fun culture,” and their clients say they “would highly recommend them” to others in the industry.

Distill Health

Distill Health has a unique specialty: preparing medtech startups for funding rounds. Not many marketing firms have experience in this unique angle, and this positions Distill extremely well for firms that need to raise capital while they research and develop their products. In addition to providing funding preparation, Distill also provides branding services such as strategic brand analysis and visual identity development.

  • Notable Clients: Theragen, Nuvara
  • Leadership Experience: 3.9
  • Company Size: 1-10
  • Year Founded: 2018
  • Headquarters: Austin, TX
  • Average Reviews: 5.0
  • Main Focus: Brand development and design services paired with experience in preparing medtech firms for funding rounds
  • Contact: Distill Health Website
Summary of Online Reviews
Distill Health is a “top-notch agency,” and most clients’ experiences are “extremely positive.” They provide a “detailed roadmap” that gives clients a clear view of their success plan.

Exponents

Many medtech firms rely on trade shows to make industry connections and find buyers. Exponents specializes in developing and improving trade show presence for firms in many different industries, and they can put together a quality booth no matter what you’re selling. They don’t offer any traditional marketing services outside of trade show assistance, so they are best utilized in tandem with a quality SEO or paid marketing firm.

  • Notable Clients: HealthGrid
  • Leadership Experience: 3.6
  • Company Size: 11-50
  • Year Founded: 1998
  • Headquarters: Orlando, FL
  • Average Reviews: 4.8
  • Main Focus: Trade Show booth building
  • Contact: Exponents Website
Summary of Online Reviews
The Exponents process is “smooth and easy to navigate.” They “exceed client expectations” with the booths they manufacture and install.

The ABM Agency

The ABM Agency, as the name would imply, focuses on account-based marketing, making medtech suppliers that work primarily with large accounts like hospitals and clinics are the best fit for their services. They also offer many traditional marketing services, but they are most skilled at helping clients close larger individual contacts rather than generating many smaller-value leads.

  • Notable Clients: MedPost, Care Spot
  • Leadership Experience: 4.0
  • Company Size: 11-50
  • Year Founded: 2007
  • Headquarters: Atlanta, GA
  • Average Reviews: 4.5
  • Main Focus: Omnichannel ABM agency with experience with medtech firms
  • Contact: The ABM Agency Website
Summary of Online Reviews
The ABM Agency “helps [clients] grow and solidify industry authority,” but the cost is sometimes comes up as an issue for clients.

Icovy

Icovy is a full-service marketing firm specializing in brand development and media marketing for medtech companies. Businesses looking to get informational video ads, brand/logo design, and creative assistance are the best fit when it comes to working with Icovy, though they also offer traditional marketing services like paid search and social media advertising.

  • Notable Clients: Poba Medical, Kaneka Medical
  • Leadership Experience: 4.2
  • Company Size: 11-50
  • Year Founded: 2019
  • Headquarters: Scottsdale, AZ
  • Average Reviews: 4.8
  • Main Focus: Full-service marketing for medical devices
  • Contact: Icovy Website
Summary of Online Reviews
Icovy staff are “very well-versed in their knowledge of marketing and strategy” and they “take care of [clients’] needs.”