Last updated: September 17, 2024
This report evaluates the top medtech marketing agencies of 2024. The companies below were evaluated along the following criteria:
- Notable Clients (35%): We assign the greatest weight to each agency’s experience working with firms in medtech, but also consider their work with other companies in the medical sector.
- Founder Status & Leadership Experience Score (20%): Whether or not the founder still leads the agency, and a numerical (1-5) ranking of each agency’s executive team, based on prior experience in marketing generally and working with medtech companies specifically.
- Year Founded & Median Employee Tenure (15%): We consider experience to be a significant factor in a medtech marketing agency’s ability to deliver results, as measured by the overall agency age as well as employee experience.
- Average Reviews (10%): A 1-5 star rating of each agency’s online reviews, as found on 3rd-party online databases.
- Approach to Marketing (20%): While not every business requires the same marketing formula, some approaches are more broadly applicable than others. We consider how effective a firm’s approach will be for the majority of medtech firms.
The following companies represent the top 7 medtech marketing agencies based on the criteria above. In addition to information on how they ranked, we also provide information on the agency’s headquarters location, just in case it matters to your firm to have a local partner.
The Top Medtech Marketing Agencies in 2024
| Rank | Company | Established | Founder Led | Leadership Experience Score | Average Review Score | Median Employee Tenure | Notable Clients | Specialty |
| 1 | First Page Sage | 2009 | Yes | 5.0 | 4.9 | 4.3 years | Biovia, Altoida | Combining thought leadership expertise with SEO for high-ROI lead generation |
| 2 | Epsilon | 1969 | No | 4.7 | 4.3 | 4.6 years | Visionworks, Walgreens | Full-service enterprise marketing for medtech firms looking for primarily paid advertising |
| 3 | Parker White | 1997 | Yes | 4.1 | 4.5 | 3.7 years | Ivenix, FUJIFILM Sonosite, Semler Scientific | Brand development and marketing services for medtech companies |
| 4 | Distill Health | 2018 | Yes | 4.5 | 5.0 | 3.4 years | Theragen, Nuvara | Brand development and design services paired with experience in preparing medtech firms for funding rounds |
| 5 | Exponents | 1985 | No | 3.6 | 4.1 | 2.4 years | HealthGrid | Trade show marketing for medtech companies |
| 6 | The ABM Agency | 2007 | Yes | 4.0 | 4.5 | 1.7 years | MedPost, Care Spot | Omnichannel ABM agency with experience with medtech firms |
| 7 | Icovy | 2019 | Yes | 4.6 | 4.5 | 2.9 years | Poba Medical, Kaneka Medical | Full-service marketing for medical devices. |
First Page Sage
First Page Sage has extensive experience working with medtech companies, and specializes in combining medical thought leadership content with SEO to create high-ROI organic lead generation systems for their clients. This approach is particularly effective in high-trust industries like medtech, owing to the increased brand authority that thought leadership provides.
- Notable Clients: Biovia, Kiverdi, Altoida
- Leadership Experience: 4.9
- Company Size: 100-250
- Year Founded: 2009
- Headquarters: San Francisco, CA
- Average Reviews: 4.9
- Main Focus: Combines thought leadership expertise with SEO for high-ROI lead generation
- Contact: First Page Sage Website
| Summary of Online Reviews |
| First Page Sage provides “excellent medical content” which leads to “provable lead generation”; but some clients report that the “in-depth onboarding period” can take longer than that of firms that focus on paid marketing. |
Epsilon
Epsilon is a full-service marketing firm with a focus on working with enterprise businesses, and excels in providing paid ad services. Their generalist approach to digital marketing gives them an edge for businesses that wish to promote themselves across many different channels, and their backend data and analytics are best-in-class.
- Notable Clients: Visionworks, Walgreens
- Leadership Experience: 4.4
- Company Size: 1,000+
- Year Founded: 1969
- Headquarters: Irving, TX
- Average Reviews: 4.0
- Main Focus: Full-service enterprise marketing for medtech firms looking for primarily paid advertising
- Contact: Epsilon
| Summary of Online Reviews |
| Epsilon is “responsive to feedback” and provides “attentive project oversight” for their clients, but their services “are very costly.” |
Parker White
Parker White is a brand development and marketing firm that specializes in working with medtech companies. They primarily work with B2C-focused businesses, leveraging their strong creative department to connect with consumers, though their most notable clients in the medtech industry have been B2B.
- Notable Clients: Orthofix, FUJIFILM Sonosite
- Leadership Experience: 4.1
- Company Size: 11-50
- Year Founded: 1997
- Headquarters: Encinitas, CA
- Average Reviews: 4.8
- Main Focus: Brand development and marketing services for medical and lifestyle brands
- Contact: Parker White Website
| Summary of Online Reviews |
| Parker Interactive has a “high standard and a fun culture,” and their clients say they “would highly recommend them” to others in the industry. |
Distill Health
Distill Health has a unique specialty: preparing medtech startups for funding rounds. Not many marketing firms have experience in this unique angle, and this positions Distill extremely well for firms that need to raise capital while they research and develop their products. In addition to providing funding preparation, Distill also provides branding services such as strategic brand analysis and visual identity development.
- Notable Clients: Theragen, Nuvara
- Leadership Experience: 3.9
- Company Size: 1-10
- Year Founded: 2018
- Headquarters: Austin, TX
- Average Reviews: 5.0
- Main Focus: Brand development and design services paired with experience in preparing medtech firms for funding rounds
- Contact: Distill Health Website
| Summary of Online Reviews |
| Distill Health is a “top-notch agency,” and most clients’ experiences are “extremely positive.” They provide a “detailed roadmap” that gives clients a clear view of their success plan. |
Exponents
Many medtech firms rely on trade shows to make industry connections and find buyers. Exponents specializes in developing and improving trade show presence for firms in many different industries, and they can put together a quality booth no matter what you’re selling. They don’t offer any traditional marketing services outside of trade show assistance, so they are best utilized in tandem with a quality SEO or paid marketing firm.
- Notable Clients: HealthGrid
- Leadership Experience: 3.6
- Company Size: 11-50
- Year Founded: 1998
- Headquarters: Orlando, FL
- Average Reviews: 4.8
- Main Focus: Trade Show booth building
- Contact: Exponents Website
| Summary of Online Reviews |
| The Exponents process is “smooth and easy to navigate.” They “exceed client expectations” with the booths they manufacture and install. |
The ABM Agency
The ABM Agency, as the name would imply, focuses on account-based marketing, making medtech suppliers that work primarily with large accounts like hospitals and clinics are the best fit for their services. They also offer many traditional marketing services, but they are most skilled at helping clients close larger individual contacts rather than generating many smaller-value leads.
- Notable Clients: MedPost, Care Spot
- Leadership Experience: 4.0
- Company Size: 11-50
- Year Founded: 2007
- Headquarters: Atlanta, GA
- Average Reviews: 4.5
- Main Focus: Omnichannel ABM agency with experience with medtech firms
- Contact: The ABM Agency Website
| Summary of Online Reviews |
| The ABM Agency “helps [clients] grow and solidify industry authority,” but the cost is sometimes comes up as an issue for clients. |
Icovy
Icovy is a full-service marketing firm specializing in brand development and media marketing for medtech companies. Businesses looking to get informational video ads, brand/logo design, and creative assistance are the best fit when it comes to working with Icovy, though they also offer traditional marketing services like paid search and social media advertising.
- Notable Clients: Poba Medical, Kaneka Medical
- Leadership Experience: 4.2
- Company Size: 11-50
- Year Founded: 2019
- Headquarters: Scottsdale, AZ
- Average Reviews: 4.8
- Main Focus: Full-service marketing for medical devices
- Contact: Icovy Website
| Summary of Online Reviews |
| Icovy staff are “very well-versed in their knowledge of marketing and strategy” and they “take care of [clients’] needs.” |
