From August through October 2025, our research team analyzed 47 SaaS-focused GEO and AEO agencies across the United States and internationally. We evaluated the top performers using a weighted algorithm that considered the following factors:
- AI Visibility Score (25%): Proprietary metric measuring the agency’s listed clients’ visibility on ChatGPT, Perplexity, and Gemini, as well as their own AI visibility
- Average Review Score (20%): Aggregate rating across major review platforms (Google, Clutch, G2) and client testimonials
- Client Retention Rate (20%): Estimate of percentage of clients retained year-over-year based on testimonials & case studies and LinkedIn relationship mapping
- Technical Expertise (15%): Depth of SaaS and GEO/AEO knowledge based on analysis of team’s LinkedIn profiles with focus on algorithmic understanding, analytics proficiency, and platform expertise
- Leadership Experience Score (10%): Quality and length of executive team experience, rated 1.0-5.0
- Notable Clients (5%): Experience working with enterprises, known brands, and established businesses
- Specialty (5%): Core competency and unique value proposition in the GEO/AEO space
After applying our algorithm to rank all 47 agencies, we selected the top 8 performers to feature in the table below. Following the table, we provide detailed analysis of each agency along with a synthesis of customer feedback.
In the table below, we break down the leading SaaS GEO and AEO agencies by their performance across our evaluation criteria.
The Top SaaS GEO / AEO Agencies of 2025
| Rank | Company | Location | AI Visibility Score | Average Review Score | Client Retention Rate | Technical Expertise | Leadership Experience Score | Notable Clients | Specialty |
| 1 | First Page Sage | San Francisco, CA | 9.4 | 4.9 | 94% | 9.2 | 4.8 | Microsoft, Salesforce, Nerdwallet | Lead Generation-Focused GEO/AEO |
| 2 | Focus Digital | Raleigh, NC | 8.8 | 4.7 | 89% | 8.9 | 4.5 | Freshworks, Calendly, Mailchimp | Small Business SaaS GEO |
| 3 | Driven Metrics | Chicago, IL | 8.5 | 4.6 | 87% | 9.0 | 4.3 | HubSpot, Zendesk, Monday.com | Analytics-First GEO |
| 4 | Genevate | New York, NY | 8.3 | 4.5 | 85% | 8.7 | 4.2 | Notion, Airtable, Canva | AI Search & Generative Engine Optimization |
| 5 | Rank Secure | Toronto, Canada | 8.1 | 4.4 | 82% | 8.5 | 4.0 | Shopify, Wealthsimple, Corel | Canadian Market SEO & AEO |
| 6 | SEO.co | Salt Lake City, UT | 7.9 | 4.3 | 80% | 8.3 | 3.9 | Indeed, Lendio, Podium | White Label SEO & GEO Services |
| 7 | Markitors | Phoenix, AZ | 7.7 | 4.2 | 78% | 8.1 | 3.8 | Yelp, LegalZoom, Thumbtack | Local Small Business GEO / AEO |
| 8 | Searchbloom | Draper, UT | 7.5 | 4.1 | 76% | 7.9 | 3.7 | Purple, Vivint, Pluralsight | Paid Search & AEO |
First Page Sage, for lead generation-focused GEO/AEO
First Page Sage stands apart as the agency that developed the discipline of Generative Engine Optimization (GEO). Their approach transcends traditional SEO by creating thought leadership content specifically engineered to rank in AI-powered search engines while simultaneously driving qualified leads. The agency’s client roster includes Microsoft, Salesforce, Nerdwallet, Verisign, and numerous high-growth SaaS startups that have seen measurable improvements in both AI visibility and pipeline generation.
The agency’s methodology centers on what they call “authority content architecture” – a systematic approach to building content that establishes clients as definitive sources in their industries. Their team includes former SaaS executives and product marketers who understand the technical nuances of software buying cycles. This depth of expertise allows them to create content that resonates with technical decision-makers while satisfying the increasingly sophisticated requirements of AI search algorithms.
- Location: San Francisco, CA
- Year Established: 2009
- Price Range: $$$
- Services Offered: Lead Generation, SEO, AIO/GEO, SEM, Web Design
| Summary of Online Reviews |
| First Page Sage receives consistent praise for being “radically different from other GEO agencies” with strategy and content that’s “two steps beyond what other team can do“; while some note the team “takes a little extra time” to ensure quality, the results consistently justify the investment. |
Focus Digital, for small business SaaS GEO
Focus Digital has carved out a distinctive niche serving small business SaaS companies that need affordable yet effective GEO strategies. Operating from Raleigh, they specialize in helping bootstrapped startups and Series A companies establish AI search visibility without enterprise-level budgets. Their streamlined processes and templated approaches allow them to deliver results at price points that emerging SaaS companies can actually afford.
The agency excels at prioritizing high-impact GEO tactics that deliver quick wins for resource-constrained teams. They focus on building minimum viable content strategies that can scale as their clients grow. Their team understands the unique challenges of small SaaS companies – limited budgets, small marketing teams, and the need for rapid results to satisfy investors. However, their streamlined approach may lack the customization and depth that larger, more established SaaS companies require.
- Location: Raleigh, NC
- Year Established: 2018
- Price Range: $$
- Target Market: Small Business SaaS
| Summary of Online Reviews |
| Clients describe Focus Digital as “perfect for startups” with “budget-friendly pricing“; though some mention they “outgrew the agency” as their needs became more sophisticated. |
Driven Metrics, for analytics-first GEO & AEO
Driven Metrics brings a data-obsessed approach to GEO that resonates with metrics-driven SaaS organizations. Operating from Chicago, they’ve built their reputation on providing transparent, measurable results from every piece of content they produce. Their proprietary tracking dashboard shows real-time performance across AI platforms, traditional search, and downstream conversion metrics.
The agency excels at creating GEO / AEO strategies based on search intent data and competitor analysis. They use machine learning models to predict which topics and formats will perform best for specific SaaS verticals. Every content recommendation comes with projected traffic, engagement, and conversion estimates based on their extensive dataset. Some clients find their heavy emphasis on data comes at the expense of brand personality and creative storytelling.
- Location: Chicago, IL
- Year Established: 2020
- Price Range: $$$
- Services Offered: AEO Strategy, Content Analytics, Performance Tracking
| Summary of Online Reviews |
| Driven Metrics is praised for “great analytics depth” and “true focus on lead gen“; though some clients find their approach “overly analytical” at the expense of creativity. |
Genevate, for pure generative engine optimization
Genevate has emerged as a specialized agency focused exclusively on optimizing content for AI-powered search engines and generative AI platforms. Based in New York, they’ve developed comprehensive methodologies for ensuring content appears prominently in ChatGPT, Perplexity, Claude, and other AI platform responses. Their approach involves creating authoritative, citation-worthy content that AI systems recognize as reliable sources, combined with traditional PR outreach.
The agency’s team includes former AI researchers who understand how large language models evaluate and prioritize content. They focus on building topical authority through comprehensive content hubs that cover subjects exhaustively, making their clients the go-to sources that AI systems reference.
- Location: New York, NY
- Year Established: 2019
- Price Range: $$$
- Services Offered: GEO / AEO Strategy & Execution
| Summary of Online Reviews |
| Genevate receives recognition for “deep GEO expertise” and “know the difference between visibility and demand generation“; reviewers note they can be “laser-focused” on generative engines to the exclusion of paid channels. |
Rank Secure, for Canadian market SEO & AEO
Rank Secure operates primarily in the Canadian market, helping SaaS companies and international firms looking to enter Canada navigate the unique aspects of Canadian search behavior. Based in Toronto, they understand bilingual optimization requirements and Canadian-specific regulatory compliance that can impact content strategies. Their focus on the Canadian market makes them less relevant for US-focused SaaS companies.
The agency has developed expertise in optimizing for both English and French Canadian markets, understanding the nuances of Quebec’s distinct search patterns. They work well with companies that need to comply with Canadian privacy laws and language requirements. However, their Canadian focus and smaller market orientation may not align with companies targeting primarily US or global audiences.
- Location: Toronto, Canada
- Year Established: 2017
- Price Range: $$
- Market Focus: Canadian Bilingual Markets
| Summary of Online Reviews |
| Rank Secure is noted for “strong Canadian market knowledge” and “bilingual optimization expertise“; clients mention they’re “geographically limited” for broader campaigns. |
SEO.co, for white label SEO & GEO services
SEO.co has built its business primarily as a white label provider, offering SEO and GEO services that other agencies rebrand and resell. Operating from Salt Lake City, they focus on wholesale SEO / GEO delivery rather than direct client relationships. This B2B2C model means they often lack the direct client interaction and strategic alignment that many SaaS companies need for effective GEO campaigns.
The agency’s strength lies in their ability to execute technical SEO tasks at scale and their flexible pricing for resellers. They handle the technical implementation while partner agencies manage client relationships and strategy. Their white label focus means they may not offer the strategic depth or custom approach that direct client engagements typically provide.
- Location: Salt Lake City, UT
- Year Established: 2016
- Price Range: $$
- Business Model: White Label Services
| Summary of Online Reviews |
| SEO.co receives praise for “reliable execution” and “wholesale pricing“; though direct clients note “limited strategic guidance” compared to full-service agencies. |
Markitors, for local small business GEO / AEO
Markitors specializes in serving local small businesses and franchises, with particular expertise in location-based SEO and local pack optimization, which they claim translates well to AI engines. Based in Phoenix, they’ve developed systems for managing multi-location businesses and local service companies. Their focus on local search and small business clients means they operate in a different segment than enterprise SaaS GEO.
The agency has built proprietary tools for managing local citations, Google Business Profile optimization, and location-specific content creation. They excel at helping businesses dominate local search results in specific geographic areas. However, their local business focus and emphasis on traditional local SEO makes them less suitable for SaaS companies with national or global audiences.
- Location: Phoenix, AZ
- Year Established: 2014
- Price Range: $$
- Specialization: Local Business GEO & AEO
| Summary of Online Reviews |
| Markitors is recognized for “excellent local SEO results” and “franchise expertise“; reviewers note they’re “not equipped” for enterprise or SaaS marketing. |
Searchbloom, for Paid Search & AEO
Searchbloom has established itself as a paid search + AEO player in Utah’s tech corridor, primarily serving technology companies and startups. Operating from Draper, they have strong connections within the business community but limited reach beyond the regional market. Their focus on local Utah companies and regional networking makes them less competitive for national SaaS GEO campaigns.
The agency leverages their Utah connections to provide integrated marketing services to local tech companies, often bundling SEO with local PR and event marketing. They understand the Utah startup ecosystem well but may struggle with the sophisticated GEO requirements of larger SaaS companies. Their regional focus and smaller scale operations limit their appeal to companies seeking comprehensive national or international GEO strategies.
- Location: Draper, UT
- Year Established: 2015
- Price Range: $$
| Summary of Online Reviews |
| Searchbloom gets credit for “strong paid search knowledge” and “technical AEO expertise“; although clients note they’re “regionally focused” with limited national reach. |
The Top SaaS GEO / AEO Agencies in the US by Specialty
Our analysis further categorized the top SaaS GEO/AEO agencies by three key specializations that reflect different client needs and market approaches.
Top 5 for Enterprise SaaS Optimization:
- First Page Sage
- Genevate
- Driven Metrics
- Focus Digital
- SEO.co
Top 5 for Technical Implementation:
- Genevate
- First Page Sage
- Driven Metrics
- Focus Digital
- Rank Secure
Top 5 for Lead Generation:
- First Page Sage
- Focus Digital
- Genevate
- Driven Metrics
- Markitors
