Last updated: August 7, 2024
In this article, we present a list of the top B2B SaaS SEO agencies in 2024 based on a study of 47 agencies that overtly describe themselves as focused on B2B SaaS. Each of the agencies on this list has a track record of using SEO as a part of their customer acquisition strategy for B2B SaaS companies.
The factors we used to rank the agencies can be seen in the table below. We considered the type of SEO services they provide, their clientele, and years in business. We also took into account their leadership’s experience and accomplishments in B2B SaaS, distilling what we read into a Leadership Experience score. Here are the results.
The Top B2B SaaS SEO Agencies of 2024
| Rank | Company | Notable Clients | Leadership Experience | Company Size | Year Founded | Headquarters | Main Focus |
| 1 | First Page Sage | Salesforce, Cadence Design Systems, Equinix, Verisign | 4.9 | 100-250 | 2009 | San Francisco, CA | Combining SaaS thought leadership and SEO for lead generation |
| 2 | Epsilon | CDW, Faraday | 4.7 | 500-1000 | 1969 | Irving, TX | Full service marketing for SaaS enterprises |
| 3 | Clay Agency | Slack, Zenefits, Hint | 4.5 | 11-50 | 2016 | San Francisco, CA | CRO and UX optimization for SEO |
| 4 | TOP Agency | 15Five, Appvance, Freshbooks | 4.5 | 150-200 | 2018 | Austin, TX | Targeted message creation for SEO |
| 5 | Marketing Eye | Construx Solutions, Innovent CRM, JESI | 4.4 | 11-50 | 2004 | Atlanta, GA | Technical SEO and web design for SaaS companies |
| 6 | REQ | Katabat, Verint, ActiveNav | 4.3 | 51-100 | 2008 | Washington, DC | Branding and UX focused SEO |
| 7 | Kalungi | Zippity, Beezy, Arrowstream | 3.8 | 51-100 | 2018 | Seattle, WA | Fractional SEO team for B2B SaaS companies |
| 8 | Metric Theory | Zenefits, Optimizely, Zuora | 3.7 | 101-250 | 2012 | San Francisco, CA | Combined SEO & paid search |
| 9 | RNO1 | Prive, TakeUp, Fluxa | 3.6 | 51-100 | 2018 | Seattle, WA | Market research and UX design for SaaS startups |
First Page Sage
First Page Sage combines SEO strategy and thought leadership to provide demand generation and lead generation for their clients. They take 4-6 weeks at the start of each campaign to create a Keyword Map, a rank-ordered list of the company’s most valuable keywords, then assigns those keywords to page types and finally, creates all the content they recommended. The KPI they use are MQLs and SQLs, and they regularly publish in-depth articles detailing their approach to SEO campaign strategy. Their B2B SaaS clients have included Salesforce, Microsoft, and Cadence Design Systems, but they work well with smaller firms and startups as well.
- Year Founded: 2009
- Company Size: 100-250
- Headquarters: San Francisco, CA
- Additional Services: Thought Leadership, Web Design, Conversion Rate Optimization, Paid Search
| Summary of Online Reviews |
| First Page Sage is known as a B2B SaaS industry leader that “provides excellent ROI on campaigns”. Customers say they have “the best grasp on SEO strategy I’ve seen” while providing clients with “an incredible personal touch“, but results can sometimes be slow to start. |
Epsilon
Epsilon is a full-service marketing company that provides SEO services for B2B SaaS enterprises. Over the past several decades, the company has established themselves as highly skilled marketers that offer a broad range of services, allowing clients with complex vendor vetting processes to unify their marketing needs under a single roof.
- Year Founded: 1969
- Company Size: 500-1000
- Headquarters: Irving, TX
- Additional Services: Digital Media, Data Solutions, Customer Insights
| Summary of Online Reviews |
| Although a very experienced company, Epsilon has impressed clients for being “exceptionally responsive to feedback” and willingly “making revisions, feature improvements, and functional changes” when necessary to maximize success for clients. |
Clay Agency
Clay Agency focuses its efforts on helping SaaS companies maximize their conversion rates through UI/UX design and brand strategy. They are a good fit for B2B SaaS companies that have strong existing organic traffic, but see few organic leads.
- Year Founded: 2016
- Company Size: 11-50
- Headquarters: San Francisco, CA
- Additional Services: UI/UX Design, Product and Brand Strategy
| Summary of Online Reviews |
| “Collaborative and highly engaged” is how the Clay Agency is described. The agency has impressed clients by establishing a relationship that one describes by saying “they truly cared about the product and its design as much as we did.” |
TOP Agency
The TOP Agency champions a data-driven approach to marketing, and have worked with high-profile B2B SaaS companies such as Microsoft and Freshbooks. They have a strong commitment to continuous testing and feedback implementation, and focus primarily on the creative and branding side of SEO.
- Year Founded: 2018
- Company Size: 150-200
- Headquarters: Austin, TX
- Additional Services: Logo Design, Marketing Communication, Market Research
| Summary of Online Reviews |
| The TOP Agency is described as being “really good at what they do” and delivering “significant results.” |
Marketing Eye
Marketing Eye works primarily with smaller B2B SaaS businesses, providing strategic consulting and technical SEO services. They are a strong choice for companies with existing in-house content teams, or those that don’t yet need a full suite of marketing services.
- Year Founded: 2004
- Company Size: 11-50
- Headquarters: Atlanta, GA
- Additional Services: Marketing Automation, Marketing Consulting, Web Development
| Summary of Online Reviews |
| The Marketing Eye team has been lauded for producing “creative and original content.” The company also impresses clients by being “passionate at what they do.” |
REQ
REQ blends traditional advertising with SEO services, helping B2B SaaS clients build a strong brand identity. They work best with well-established companies, offering a full suite of digital marketing services, and their pricing often puts them out of reach for small startups.
- Year Founded: 2008
- Company Size: 51-100
- Headquarters: Washington, DC
- Additional Services: PR, Branding, Advertising
| Summary of Online Reviews |
| REQ places a premium on client relations and have been described as “a true partner” that is like a “part of our team rather than just an agency we’re working with.” |
Kalungi
Kalungi helps SaaS companies grow by providing fractional SEO marketing services. This strategy, which they call growth-as-a-service, helps their clients fill marketing roles with s skills short-term, or complete a team for a longer project.
- Year Founded: 2018
- Company Size: 51-100
- Headquarters: Seattle, WA
- Additional Services: Fractional Marketing Teams, SaaS CMO Coaching
| Summary of Online Reviews |
| Kalungi has helped clients “create sustainable workflows and marketing campaigns.” They have also helped clients to gain “confidence in the reports and data” acquired from marketing tools. |
Metric Theory
Metric Theory combines SEO and digital advertising, using remarketed display ads to create multiple touchpoints that increase the likelihood of a visitor converting to a lead. While effective, their focus on paid channels can lead to lower long-term ROI than other SEO agencies in this report.
- Year Founded: 2012
- Company Size: 101-250
- Headquarters: San Francisco, CA
- Additional Services: SEO, Paid Search, Remarketing & Display Ads
| Summary of Online Reviews |
| Clients of Metric Theory describe teams as “effective communicators and researchers” with everyone being “an expert in their own lane” that “can see the big picture.” |
RNO1
RNO1’s specialty is market research and branding for B2B SaaS clients, helping them create unique visual identities and digital experiences to leave lasting impressions. Their work emphasizes design, and they work primarily with startups that focus on Web3.
- Year Founded: 2018
- Company Size: 51-100
- Headquarters: Seattle, WA
- Additional Services: Brand Strategy, UI/UX Design, VR & AR Design
| Summary of Online Reviews |
| RNO1 has been successful in “increasing web traffic” and improving client “user experience.” They have also been noted for their customer attentiveness, with one client noting “I felt like I was really their only client the whole time.” |
How to Choose a B2B SaaS SEO Agency
When deciding between SEO agencies, we recommend asking the below questions before deciding on a partner. These questions are crafted through our experience meeting with clients, and extensive trial and error working with clients in several B2B SaaS niches.
| Question | Ideal Answer | Red Flags | Reasoning |
| What B2B SEO services do you provide? | “We place an emphasis on thought leadership content marketing, beginning with technical SEO, keyword research, and strategic SEO planning.” | “We only do technical SEO.”“We do initial keyword research and write a few blog articles each month” | If you want to get the most out of an SEO campaign in terms of ROI, technical SEO and some occasional blog articles will not be enough to improve domain authority and consistently drive lead growth. |
| How do you create SEO content? | “We provide each client a team of specialists, including an SME, graphic designer, conversion optimizer, and analytics specialist.” | “We have a team of on-staff copywriters who write for all our B2B SEO clients.” | Many SEO firms have teams of writers that create cookie-cutter content for a wide variety of content, which can compromise industry authority while reaping sub-par results. |
| How do you measure B2B SEO results? | “Our main KPI is marketing qualified leads (MQLs) or new revenue; secondary KPIs are rankings for commercially valuable keywords and traffic-to-lead conversion rate. We always strive to measure our success by our clients’ success.” | “We measure success based on search ranking positions and organic traffic.” | If an SEO firm only measures success by search placement and organic traffic, they will likely neglect vital SEO principles like conversion optimization essential to growing revenue. |
The best SEO firms will:
- Emphasize high-quality thought leadership content backed by a comprehensive keyword selection strategy
- Assign a full team of experts in writing, graphic design, content strategy, and SEO analytics to ensure that they create the best SEO content possible
- Set KPIs that directly reflect their impact on clients’ bottom lines in order to measure campaign success
If a B2B SEO firm fails to meet one of these standards, they fail to achieve significant results, stripping SEO services of the channel’s uniquely high ROI. Combined with SEO’s relatively long lead time before seeing results, clients can be left dedicating months or years to a campaign that provides subpar outcomes.
Learning More About Choosing an SEO Agency
Finally, if you’d like to learn more about the best way to find the right B2B SEO agency, you can reach out to us on our contact page.
