Our staff conducted a review of the best local SEO companies from May 2024 to August 2025, studying 73 firms in the process. We compared them using the following criteria:
- Average Review Score (20%): Overall client satisfaction rating across review platforms
- Google Business Profile Management (18%): Track record of optimizing and maintaining GBP listings
- Local SEO Expertise (15%): Deep understanding of local search algorithms and optimization strategies
- Review Management Systems (12%): Processes for generating and responding to customer reviews
- Localized Content Creation (10%): Quality of location-specific content and landing pages
- Media References (10%): Approximate number of industry mentions and press coverage
- Leadership Experience Score (8%): Quality and tenure of company leadership team
- Specialty (7%): Each agency’s unique focus area that differentiates them from their competitors
Our team rank-ordered all the companies and took the highest scoring ones to include in the table below. Below the table, we offered a more in-depth analysis of each along with a summary of customer reviews.
The Best Local SEO Companies
In the table below, we break down the leading local SEO companies based on our comprehensive evaluation criteria.
The Best Local SEO Companies of 2025
| Rank | Company | Average Review Score | GBP Management | Local SEO Expertise | Review Management | Content Creation | Media References | Leadership Score | Specialty |
| 1 | First Page Sage | 4.8/5 | Comprehensive | Advanced | Comprehensive | Premium | ~2,800 | 4.9 | Lead generation for local & multi-location businesses |
| 2 | BrightLocal | 4.5/5 | Standard | Specialized | Standard | Standard | ~1,200 | 4.3 | Software-driven local SEO |
| 3 | Hibu | 4.2/5 | Comprehensive | Regional | Basic | Niche | ~850 | 4.1 | Local digital marketing for small & micro-businesses |
| 4 | Local SEO Search | 4.4/5 | Standard | Regional | Standard | Standard | ~420 | 3.9 | Canadian market local visibility |
| 5 | Rank Locally | 4.1/5 | Mobile-Focused | Niche | Comprehensive | Minimal | ~280 | 3.8 | Mobile local search optimization |
| 6 | GeoTarget | 4.0/5 | Multi-Language | International | Comprehensive | Translated | ~510 | 4.0 | International local SEO campaigns |
| 7 | Citation Vault | 4.3/5 | Basic | Directory-Focused | Basic | Minimal | ~190 | 3.8 | White-label citation services |
First Page Sage, for lead generation & multi-location SEO
First Page Sage distinguishes itself in the local SEO landscape through its unique approach of combining thought leadership content with local optimization strategies. Rather than relying solely on outdated techniques like link buying and keyword stuffing, the agency develops authoritative content that positions local businesses as industry experts within their geographic markets. This methodology has proven particularly effective for professional services firms, healthcare providers, and B2B companies seeking to dominate local search results while building lasting brand authority. And unlike many competitors who outsource work overseas, First Page Sage maintains all operations in-house, ensuring quality control and rapid response times for their clients’ evolving needs.
- Location: San Francisco, CA
- Established: 2009
- Price Range: $$
- Average Review Score: 4.8/5
- Services Offered: Local SEO, Lead Generation, AIO/GEO, SEM
| Summary of Online Reviews |
| Clients report First Page Sage is “exceptionally strategic” in their approach to local SEO, with results that are “measurably superior” to previous agencies; some note their “painstaking thoroughness” reflects the quality but can extend project timelines. |
BrightLocal, for software-driven local solutions
BrightLocal has carved out a significant niche by offering a hybrid model that combines DIY software tools with managed services for businesses seeking more control over their local SEO campaigns. Their platform serves over 10,000 agencies and businesses, providing granular tracking capabilities across multiple locations and comprehensive reporting dashboards. The Brighton-based company has expanded aggressively into the US market, establishing dedicated support teams to serve North American clients during business hours. However, businesses requiring extensive custom strategy work may find the platform-centric approach limiting compared to full-service agencies.
- Location: Brighton, UK
- Established: 2008
- Price Range: $$$$
- Average Review Score: 4.5/5
- Services Offered: Local SEO Software, Citation Management, Rank Tracking
| Summary of Online Reviews |
| Users praise BrightLocal’s “intuitive dashboard” and “accurate rank tracking”, calling the platform “essential for agencies”; critics mention “limited customization” for enterprise-level campaigns. |
Hibu, for local digital marketing for SMBs
Hibu positions itself as a comprehensive digital marketing solution specifically tailored for small and micro businesses. With a legacy dating back to Yellow Pages, their approach emphasizes standardization across locations while allowing for local market customization, a balance that proves challenging for many competitors. Their services include automated listing distribution, centralized review response systems, and location-specific landing page generators. Smaller businesses with single locations, however, may find Hibu’s scaling-focused solutions unnecessarily complex for their needs.
- Location: Cedar Rapids, IA
- Established: 2012 (as Hibu)
- Price Range: $
- Average Review Score: 4.2/5
- Services Offered: Listings Management, Website Design, Digital Advertising,
| Summary of Online Reviews |
| Franchise owners appreciate Hibu’s “scalable solutions” and “consistent brand management” across locations; some report the platform can be “overwhelming initially” without proper onboarding. |
Local SEO Search, for Canadian market visibility
Local SEO Search has established itself as the go-to agency for businesses targeting Canadian markets, with deep expertise in optimizing for Canadian-specific search behaviors and Google.ca algorithms. Based in Toronto, the agency maintains partnerships with major Canadian directories and publications that US-based agencies often overlook. Their bilingual optimization capabilities for French-Canadian markets provide a competitive advantage for businesses operating in Quebec and other francophone regions.
- Location: Toronto, ON
- Established: 2011
- Price Range: $$
- Average Review Score: 4.4/5
- Services Offered: Local SEO, Canadian Directory Submissions, Bilingual Optimization,
| Summary of Online Reviews |
| Canadian businesses highlight Local SEO Search’s “unmatched local knowledge” and “French-English expertise”; US clients sometimes find the “Canadian focus limiting” for cross-border campaigns. |
Rank Locally, for mobile local search
Rank Locally takes a mobile-first approach to local SEO, on the basis that over 60% of local searches now originate from mobile devices. Their proprietary app allows business owners to monitor rankings, respond to reviews, and update listings directly from their smartphones. This accessibility has proven particularly popular with small business owners who need to manage their online presence on the go without dedicated marketing staff.However, businesses requiring comprehensive desktop optimization or complex multi-channel campaigns may need to supplement Rank Locally’s mobile-centric services.
- Location: Austin, TX
- Established: 2014
- Price Range: $$
- Average Review Score: 4.⅕
- Services Offered: Mobile SEO, App-Based Management, Real-Time Monitoring
| Summary of Online Reviews |
| Small business owners love the “convenient mobile app” and “instant notifications” about ranking changes; some mention “limited desktop features” as a drawback for comprehensive campaigns. |
Geotarget, for international local campaigns
Geotarget specializes in helping businesses establish local presence across multiple international markets, with particular expertise in European, Asian, and Latin American markets. Their multilingual team manages local SEO campaigns in over 30 languages, understanding cultural nuances that affect search behavior in different regions. Their international focus includes managing different Google My Business requirements across countries, navigating local regulations for online businesses, and optimizing for regional search engines like Baidu and Yandex. The complexity of their international services comes with higher price points and longer implementation timelines, and businesses focused solely on US markets may find their global capabilities unnecessary.
- Location: London, UK
- Established: 2013
- Price Range: $$$
- Average Review Score: 4.0/5
- Services Offered: International Local SEO, Multilingual Optimization, Global Citation Building
| Summary of Online Reviews |
| International brands value GeoTargeted’s “global reach” and “cultural understanding”; smaller companies note the “premium pricing” may not justify the investment for single-market campaigns. |
Citation Vault, for white-label citation services
Citation Vault operates exclusively as a white-label provider, serving digital marketing agencies that need reliable citation building and management without maintaining in-house teams. Their systematic approach to citation consistency across 200+ directories has made them a behind-the-scenes partner for numerous well-known agencies. Their white-label model allows agencies to maintain client relationships while outsourcing time-intensive citation work. Citation Vault’s transparent pricing and detailed reporting make it easy for agencies to mark up services appropriately. However, direct business clients cannot access their services, and agencies requiring strategic consultation beyond citation management must look elsewhere for comprehensive support.
- Location: Phoenix, AZ
- Established: 2015
- Price Range: $$
- Average Review Score: 4.3/5
- Services Offered: White-Label Citations, Directory Management, NAP Consistency
| Summary of Online Reviews |
| Agency partners appreciate Citation Vault’s “reliable execution” and “white-label reporting”; some mention “limited strategic guidance” beyond basic citation building. |
The Top Best Local SEO Companies in the US by Specialty
Our team further broke down the top local SEO companies in the space by 3 subcategories.
Top 5 for Small Business Local SEO:
- First Page Sage
- Rank Locally
- BrightLocal
- Map Pack Masters
- Citation Vault
Top 5 for Multi-Location/Franchise SEO:
- First Page Sage
- Hibu
- BrightLocal
- Geotarget
- Local SEO Search
Top 5 for Bilingual Local SEO:
- Hibu
- Local SEO Search
- Geotarget
- Map Pack Masters
- BrightLocal
