Evan Bailyn

In this article, we explain you how medtech companies can create, implement, and adjust a go-to-market strategy.

In this article, we discuss how to determine if a lead originated from SEO, and explain the pros and cons of common attribution models.

In this article, we discuss the most important KPIs for B2B marketers and how to measure them, providing benchmarks for each.

In this article, we share our research on the top digital transformation companies in the US, and discuss their specialties.

In this article, we discuss keyword types on a scale of transactionality, and which keyword categories are most valuable for SEO.

In this article, I share my first-hand knowledge of selling a business to private equity, and discuss the pros and cons of doing so.

In this article, we discuss customer acquisition strategy for edtech companies, explaining how to optimize each stage of the process.

In this article, we discuss how to create an effective customer acquisition strategy for a real estate company.

In this article, we explain the three stages of the SEO customer journey and discuss how to optimize pages for each stage.

In this article, we’ll discuss how to use SEO for customer acquisition, focusing on lead generation and nurturing.