Evan Bailyn

In this article, we discuss how to create a SaaS marketing strategy in 2026.

In this report, we share our research on B2B SaaS customer acquisition costs, divided by subindustry and company size.

We describe a strategy for systematizing your SEO campaign, which will turn your online marketing efforts into a lead generation machine.

In this article, we explain the difference between technical SEO and content SEO. We then discuss how to implement each.

This article is a high level guide to digital customer acquisition for anyone wishing to learn about strategy, or ensure they have an up-to-date understanding of its concepts.

In this article we define organic traffic and paid traffic, then proceed to discuss the reasons to invest in organic vs paid channels.

In this article, we explain the difference between demand generation and inbound marketing, and discuss how they relate to each other.

In this article, we discuss how to create a marketing strategy for both B2B and B2C medtech companies in 2026.

In this report, we share industry-segmented clickthrough rate benchmarks for Google ads as well as the top 3 organic search positions.

In this article, we compare the CTRs of organic vs paid search results and offer guidance on how to use each channel.