Evan Bailyn

If you’ve been following my articles on meta title tags - the single most important SEO element on your website - you know how important good titles are in Google’s algorithm, how bad titles can nullify the effect of your…

UPDATE June 2020: Here is our most up-to-date list of the Google algorithm ranking factors.  *** Google’s algorithm underwent some changes in the last few years, most of them relatively minor compared to the towering importance of the old mainstays…

A concise guide to the 12 ranking factors that comprise nearly 100% of Google's algorithm in 2016.

An analysis of Google's aggressive practices towards reference and review websites, and what that means for your business's SEO strategy.

Here are the factors that Google and YouTube use for ranking videos.

In this post, I clarify the relationship between LinkedIn and SEO (hint: there isn't one).

SEO campaigns don't show results overnight - but how long DO they take to build traffic to your website? Get the clear answer in this article.

We frequently get asked by our B2B clients “Is my site’s bounce rate of X% acceptable?” I will explain bounce rate in some detail in this space, but first I will directly answer the question: A bounce rate of 40%…

If you're here to understand the difference between PageRank and TrustRank, I won't make you spend more than 30 seconds. Most of the time when people use either term, they are referring to the private internal score that Google gives…

Social media is the new frontier of SEO. Unfortunately for Google, it’s arriving a lot more slowly than they’d like. I will answer the question of what the current impact of social media is on SEO later in this entry,…