SEO Blog

This article breaks down the B2B content marketing funnel and describes strategies and types of content you can use at each stage.

Every successful B2B content marketing strategy follows the same basic formula. We’ve used this approach to generate leads for hundreds of clients across a wide variety of industries. I’ve selected three examples of actual campaign results to illustrate how you…

In this post, we talk about choosing the best SEO agency based on historical performance, references, and how the agency is run.

We provide a primer for marketers who aren’t familiar with the best practices of B2B SEO and wish to handle the effort in-house.

The best marketing campaigns are like great books: They have something important and interesting to say, and the message sticks with us long after the story’s over. Great B2B campaigns transform potential leads into loyal, long-lasting client relationships—the business equivalent…

We conduct an in-depth Q&A with First Page Sage CEO Evan Bailyn on the long-term viability of B2B SEO and when to go in-house SEO vs outsourcing—and more.

Why is thought leadership so much more effective than basic content marketing? The key word is leadership. Thought-leaderly content shows your audience that you understand their perspective and have the expertise and experience they need.

We’ve been in business for over ten years, and it took probably half that time for us to fully nail the thought leadership development process presented in the flowchart below.

If you are wondering how sophisticated your blog posts should be when writing for SEO purposes, there are 3 rules to keep in mind. 1. Write at the lowest reading level that wouldn’t insult your audience’s intelligence. People like to understand…

One of the most brilliant things about Google’s algorithm is its ability to “read” content on a website. Google’s robots can determine the originality of an article you’ve written and even how interesting it is. They then use that information,…