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  • Company
    • COMPANY
      • About Us
      • Our Culture and Values
      • Our Results
      • SEO Keynote Speaking
      • Careers
    • INDUSTRIES
      • Real Estate
      • Financial Services
      • B2B SaaS
      • Solar Energy
      • HVAC
      • Biotech
      • PCB Design & Manufacturing
      • Manufacturers & Distributors
    •  
      • Industrial IoT
      • Oil & Gas
      • Pharmaceutical
      • Medical Device
      • Higher Education & College
      • Addiction Treatment
      • Construction
      • Heavy Equipment
    • SPECIALTIES
      • SEO Agency Services
      • Thought Leadership
      • Enterprise SEO
      • B2B SEO
      • B2B Content Marketing
      • B2B Lead Generation
    • LOCATIONS
      • San Francisco, CA
      • Silicon Valley, CA
      • Sacramento, CA
      • San Jose, CA
      • Palo Alto, CA
      • Oakland, CA
      • Napa Valley, CA
      • Los Angeles, CA
      • San Diego, CA
  • SEO Services
  • Web Design
  • Resources
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      • SEO Benchmarks by Industry
      • SEO ROI by Industry
      • SEO Conversion Rate By Page Type
      • B2B Conversion Rates By Industry
      • B2B Content Marketing Benchmarks
      • SEO Conversion Stats
      • Content Marketing ROI Stats by Industry
    •  
      • CAC By Industry
      • LTV for Services Businesses
      • SEO vs. PPC Statistics
      • Average CAC for SaaS Businesses
      • B2B SaaS Funnel Conversion Benchmarks
      • Lead-to-MQL Conversion Rate Benchmarks
    • GUIDES
      • Google Algorithm Ranking Factors
      • What Is Thought Leadership?
      • How to Write Thought Leadership
      • SEO Agency Scope of Work
      • B2B Lead Generation Strategies
      • Content Marketing for Lead Generation
      • SEO Automation Guide
      • Reading Level for SEO
      • Search Intent for SEO
      • The Hub & Spoke Model
  • Blog
  • Contact → 855-888-7243

SEO ROI

Home » SEO Blog » SEO ROI
 SEO vs. PPC Statistics: Conversion Rates Compared

SEO vs. PPC Statistics: Conversion Rates Compared

February 3, 2021

In this post, we share 15 years of results comparing SEO and PPC conversion rates.

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  1
 SEO for SaaS Companies: A Case Study

SEO for SaaS Companies: A Case Study

January 7, 2021

In this case study, we share the success we’ve had in providing higher returns than other forms of marketing for a B2B SaaS company.

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  1
 Average Customer Acquisition Cost (CAC) By Industry: B2B Edition

Average Customer Acquisition Cost (CAC) By Industry: B2B Edition

October 9, 2020

In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.

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  2
 The Payoff: What Successful SEO Campaign Results Look Like

The Payoff: What Successful SEO Campaign Results Look Like

July 3, 2017

This blog post explains in detail what the results of an SEO campaign look like, using real screenshots from clients' Google Analytics accounts.

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  0
 How To Measure SEO Results – The 5 KPIs You Need to Know

How To Measure SEO Results – The 5 KPIs You Need to Know

September 17, 2014

Measuring the results of an SEO campaign is not as straightforward as you might expect. Read on for the 5 KPIs you really should know when overseeing an SEO campaign.

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  0
 Is SEO A Good Investment?

Is SEO A Good Investment?

August 18, 2014

SEO is the most powerful form of online marketing, but it is only a good investment under certain conditions.

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  0
 SEO vs SEM (PPC): Which Is Better?

SEO vs SEM (PPC): Which Is Better?

July 29, 2014

Don’t you hate it when someone answers a question with “It depends”? I promise I won’t do that to you in this post, which addresses the classic question of which side of the Google Search [...]

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  0
 The Great Misconception: Measuring ROI for an SEO Campaign

The Great Misconception: Measuring ROI for an SEO Campaign

July 15, 2014

Teaching hundreds of CEOs about SEO each year, I get a chance to see how all kinds of leaders think about the subject. There are some that swear by it — others, like the owners of [...]

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