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Corporate Blog Strategy: 5 Models

Looking for a new corporate blog strategy? This post outlines the top 5 strategies we see most often in the content marketing industry, compared to what we do here at First Page Sage.

corporate blog strategy goals

How to Use Your Corporate Blog for Branding

To optimize your blog for branding purposes, you should use the following in every post: Unique Voice, Original Content, Value Proposition, Brand Ethos, Infectiousness

corporate blog for branding

The 2020 Google Algorithm Ranking Factors

Each year, First Page Sage updates its observations of Google’s algorithm based on how FPS client campaigns have performed. As the largest pure-SEO company in the US, First Page Sage has a unique insight into Google’s algorithm factors.

The 2020 Google Algorithm Ranking Factors Pie Chart

3 Successful B2B Content Marketing Strategy Examples

Every successful B2B content marketing strategy follows the same basic formula. We’ve used this approach to generate leads for hundreds of clients across a wide variety of industries. I’ve selected three examples of actual campaign results to illustrate how you can (and should) customize this formula to achieve impressive results tailored to your organization.

Content Marketing Strategy

What The Best B2B Marketing Campaigns Have In Common

The best marketing campaigns are like great books: They have something important and interesting to say, and the message sticks with us long after the story’s over. Great B2B campaigns transform potential leads into loyal, long-lasting client relationships—the business equivalent of happily ever after.

best b2b marketing campaigns

Q&A with B2B SEO Expert Evan Bailyn

We conduct an in-depth Q&A with First Page Sage CEO Evan Bailyn on the long-term viability of B2B SEO and when to go in-house SEO vs outsourcing—and more.

Evan Bailey Seo Blog