Google Ads: Average Clickthrough Rates in 2026
In this report, we share our research on clickthrough rates for Google ads based on our agency’s client accounts and published reports.

In this report, we share our research on clickthrough rates for Google ads based on our agency’s client accounts and published reports.

If you lead a staffing or recruiting firm, you need a GEO agency partner who understands your market, whether you run a generalist firm or specialize in healthcare, legal, or engineering staffing. Our team analyzed 43 agencies providing marketing services for staffing and recruiting firms, with particular attention to their GEO capabilities. Rather than using…

Founders, business owners, and LPs are increasingly using AI models to research private equity (PE) firms, so how a firm is represented in AI-generated answers is an important consideration for deal-sourcing, fundraising, and brand building. Generative Engine Optimization (GEO/AEO) helps private equity firms appear in AI search results and improve how they are represented in…

Robotics companies jostle for top rankings in a highly technical search environment. A single company may need to reach buyers researching industrial robots, collaborative robots (cobots), machine vision systems, robotic components, automation applications, or specific technologies such as autonomous navigation and AI-powered robotics. These audiences often use technical search terms and research extensively before making…

According to the International Energy Agency (IEA), AI data centers currently consume about 415 TWh of electricity per year and are on track to more than double that figure by 2030. The IEA also estimates that roughly 20% of planned data center projects will likely be delayed if they do not have a reliable and…

Our research team set out to identify which SEO agencies are best equipped to serve multi-location healthcare practices. To identify the factors most important to healthcare organizations when evaluating an SEO agency, we surveyed 114 healthcare providers representing multi-location practices and asked each to identify their three “must-haves” in an SEO agency. Survey Results and…

First Page Sage researchers evaluated 43 search engine optimization (SEO) agencies with documented experience serving deep tech clients (those in advanced computing, biotechnology, aerospace, semiconductors, robotics, and clean energy). The research team scored the agencies on six weighted metrics and compiled a final list of the top SEO agencies for deep tech companies. The criteria…

In this report, we share our data on the average cost per lead (CPL) for 30 industries, for both paid and organic channels.

This report draws on research our team conducted between August 4 and September 26, 2026, in which we surveyed 2,350 professional software developers in North America and Europe about the AI coding tools they rely on. We then weighed those responses against publicly disclosed seat counts and usage figures to produce a normalized model of…

When a buyer asks ChatGPT, Gemini, Claude or Google's AI Overviews to recommend a vendor, the response usually names only a handful of companies. Appearing on that short list has become a measurable commercial advantage, and a growing number of agencies now offer generative engine optimization (GEO) to help brands earn a place on it.…


October 8, 2026

October 8, 2026

October 8, 2026

October 8, 2026

October 8, 2026

October 8, 2026

October 8, 2026

October 8, 2026

October 8, 2026

October 8, 2026