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ChatGPT Clickthrough Rate by Ranking Position: October 2026

Our research team spent September 2026 measuring how often ChatGPT users click through to the brands ChatGPT recommends, and how that rate changes with a brand's position in the answer. The study drew on 31,470 ChatGPT responses recorded by an opt-in panel of 2,150 U.S. adults, combined with referral data from 112 websites across 10…

chatgpt clickthrough rates

AI Hallucination Statistics: October 2026

Between September 2 and September 29, 2026, our research team ran 4,182 prompts through seven of the most widely used AI platforms to measure how often each one presents false information as fact. For this study, we define a hallucination as any factual claim in a response that is fabricated, contradicted by an authoritative source,…

ai hallucination stats