Our team evaluated 71 lead generation companies to determine the most successful firms based on their B2B SaaS industry experience. We rank-ordered the companies using the following criteria:
- Notable Clients (35%): An agency’s experience with notable B2B SaaS clients is the most relevant indicator of their ability to run successful marketing campaigns. As such, it is the factor to which we assign the most weight.
- Average Review Score (25%): How satisfied clients are when leaving reviews for a marketing firm is a strong indicator of their ability to build successful campaigns. We assign greater weight to reviews left by SaaS clients, but consider all reviews in our analysis.
- Leadership Experience (20%): We assigned each company a numerical score from 1 to 5 based on the B2B SaaS marketing experience of each agency’s top executives and marketing leadership.
- Company Size (10%): Size weakly correlated with success as larger companies are both capable of providing a high level of support and have the internal infrastructure required for executing complex SaaS marketing campaigns. To grow to a significant size, companies must also deliver high quality work to maintain client relationships.
- Year Founded (5%): The length of a marketing company’s tenure displays its ability to adapt to an ever-changing marketing landscape, as well as to weather market cycles and economic downturns.
- Headquarters (5%): Marketing companies in major cities benefit from access to a more diverse talent pool, and a wider array of industry connections, making headquarters location a small but relevant consideration in our ranking.
For each agency below, we also describe their approach to lead generation. The results of our research are presented in the table below:
Top B2B SaaS Lead Generation Companies: 2024
| Rank | Company | Notable Clients | Leadership Experience | Company Size | Year Founded | Headquarters | Average Reviews | Approach to Lead Generation |
| 1 | First Page Sage | Salesforce, Verisign, Credit Karma | 4.9 | 100-250 | 2009 | San Francisco, CA | 4.9 | Using thought leadership and SEO for long-term B2B SaaS lead generation |
| 2 | WebProfits | BnBerry, Popmenu, FarmPiper | 3.5 | 51-200 | 2006 | Sydney, New South Wales | 4.9 | B2B SaaS growth marketing for lead generation |
| 3 | The ABM Agency | Baker Hughes, Akeneo, CareMetx | 4.2 | 11-50 | 2007 | Atlanta, GA | 4.1 | Branding and demand generation for B2B SaaS |
| 4 | ZoomInfo | Adobe, Smartsheet, Zoom | 4.5 | 1000+ | 2007 | Vancouver, WA | 4.5 | Lead generation and lead list buying for B2B SaaS companies |
| 5 | LaunchLeads | Mercato, Mindshare, Celtic Bank | 4.3 | 14 | 51-200 | Salt Lake City, UT | 3.9 | Email lead generation and appointment setting |
| 6 | Epsilon | CDW, Annheuser Busch, Faraday | 4.7 | 250+ | 2008 | Irving, TX | 4.3 | Full-service lead generation for enterprise B2B SaaS clients |
| 7 | SociallyIn | SGK Landscape, Conexpo, Money Crashers | 4.2 | 51-100 | 2011 | Atlanta GA | 4.5 | Social media marketing for B2B brands |
| 8 | Altitude Marketing | HID, Wuxi AppTec, Firma Clinical Research | 4.1 | 11-50 | 2004 | Emmaus, PA | 4.0 | Trade show lead generation for B2B SaaS companies |
| 9 | Proper Expression | Desk Director, VitusVet, Robocorp | 4.2 | 11-50 | 2018 | Washington DC | 5.0 | Webinar lead generation and coaching services |
| 10 | Hey Digital | Pitch, Hotjar, Wiza | 3.5 | 11-50 | 2018 | Tallinn, Estonia | 4.7 | B2B video marketing and paid channels |
First Page Sage
As the largest B2B SaaS-focused SEO firm in the U.S., First Page Sage has worked with many clients in the software industry, including Salesforce, Verisign, and Credit Karma. They develop personalized strategies for each client and then ghostwrite the needed pages and articles, with an emphasis on thought leadership content. They are clear that their main campaign KPIs are number of qualified leads and overall ROI.
SaaS companies interested in SEO that prioritize high long-term ROI are a good fit for First Page Sage’s services. They’ve worked with a wide range of SaaS companies ranging in size from startups to enterprises. In addition to lead generation, they also offer website design, conversion rate optimization, and SEO audit services.
- Notable Clients: Salesforce, Verisign, Credit Karma
- Leadership Experience: 4.9
- Company Size: 100-250
- Year Founded: 2009
- Headquarters: San Francisco, CA
- Average Reviews: 4.9
- Approach to Marketing: Using thought leadership and SEO for long-term B2B SaaS lead generation
- Contact: First Page Sage website
| Summary of Online Reviews |
| First Page Sage employs “an in-depth strategic review” in order to support their “strong focus on ROI and lead generation”. Some SaaS customers find that their emphasis on content excellence means that results take a few months to see, “but it’s well worth it.“ |
WebProfits
Webprofits uses a “pay-for-leads” model that allows their clients to only pay for what they receive back in leads. More leads are not always better leads, however, and B2B SaaS companies should consider actual close rates when deciding whether to engage with WebProfits. That being said, they do have a strong record of happy clients, which speaks to the quality of the leads they provide.
- Notable Clients: BnBerry, Popmenu, FarmPiper
- Leadership Experience: 3.5
- Company Size: 51-200
- Year Founded: 2006
- Headquarters: Sydney, New South Wales
- Average Reviews: 4.9
- Approach to Marketing: B2B SaaS Growth marketing for lead generation
- Contact: WebProfits website
| Summary of Online Reviews |
| Webprofits “help [clients] grow” with “fully organized and tailored” leads, though some reviews feel differently about the quality of leads. |
The ABM Agency
The ABM Agency takes an ABM-centric approach to lead generation but with a focus on targeting buyers across multiple channels, including email, PPC, social media, and retargeted display ads. As an ABM-focused agency, they are best suited as a partner for companies in industries with a few very high-value clients.
- Notable Clients: Baker Hughes, Akeneo, CareMetx
- Leadership Experience: 4.2
- Company Size: 11-50
- Year Founded: 2007
- Headquarters: Atlanta, GA
- Average Reviews: 4.1
- Approach to Marketing: Branding and demand generation for B2B SaaS
- Contact: The ABM Agency website
| Summary of Online Reviews |
| The ABM Agency has been successful in helping clients “grow and solidify” themselves as “authorities in their industry”. They have demonstrated the ability to not only generate leads, but also “execute campaigns that result in better ROIs.” |
ZoomInfo
ZoomInfo is one of the most recognizable names on this list, and their lead generation services are largely focused on lead list sales. While lead list buying tends to result in cold leads with poor conversion rates, ZoomInfo is the most reputable agency in this space.
- Notable Clients: Adobe, Smartsheet, Zoom
- Leadership Experience: 4.5
- Company Size: 1000+
- Year Founded: 2007
- Headquarters: Vancouver, WA
- Average Reviews: 4.5
- Approach to Marketing: Lead generation and lead list buying for B2B SaaS companies
- Contact: ZoomInfo website
| Summary of Online Reviews |
| ZoomInfo’s lists “provide valuable contacts” for their clients, and they have a “seemingly endless” library of leads to tap into for firms willing to pay. |
LaunchLeads
Launch Leads offers scalable strategies using targeted lead generation through a variety of channels, including online advertising, cold calling, and social media. Ultimately, though, they specialize in creating email lists of qualified leads. Their full-service options also include content generation for those email lists, but we recommend reusing your in-house team’s content as a more cost-effective lead nurturing tactic. They work with a wide variety of industries, with a particular focus on B2B SaaS.
- Notable Clients: Mercato, Mindshare, Celtic Bank
- Leadership Experience: 4.3
- Company Size: 14
- Year Founded: 51-200
- Headquarters: Salt Lake City, UT
- Average Reviews: 3.9
- Approach to Marketing: Email lead generation and appointment setting
- Contact: LaunchLeads website
| Summary of Online Reviews |
| Launch Leads has “amazing followthrough” and engage deeply with clients’ products, but are sometimes “a little slow” in scheduling with clients. |
Epsilon
Epsilon offers full-service marketing for B2B SaaS enterprises leveraging both traditional and digital marketing for their clients. They allow tier clients access to a wide array of services within a single partnership, mitigating the cost of the complex vetting and setup processes those enterprises often have. In addition to their enterprise work, they have also run successful campaigns for high-profile startups such as Faraday.
- Notable Clients: CDW, Anheuser Busch, Faraday
- Leadership Experience: 4.7
- Company Size: 250+
- Year Founded: 1969
- Headquarters: Irving, TX
- Average Reviews: 4.3
- Approach to Marketing: Full-service lead generation for enterprise B2B SaaS clients
- Contact: Epsilon website
| Summary of Online Reviews |
| Epsilon justifies their “very costly” pricing with teams that are “attentive” and “responsive” to enterprise clients’ needs and “strong” results. |
SociallyIn
Sociallyin primarily focuses on B2B SaaS social media campaigns. They perform brand audits to identify a client’s perceived strengths and weaknesses in the eyes of its target audience and develop a marketing strategy to fit what they find. These campaigns can focus on either inbound or outbound lead generation depending on the needs of each specific client. Their emphasis on social media marketing narrows their prospective marketing somewhat, but they would also make a great fit for companies seeking related services, like video.
- Notable Clients: SGK Landscape, Conexpo, Money Crashers
- Leadership Experience: 4.2
- Company Size: 51-100
- Year Founded: 2011
- Headquarters: Atlanta, GA
- Average Reviews: 4.5
- Approach to Marketing: Social media marketing for B2B brands
- Contact: SociallyIn website
| Summary of Online Reviews |
| SociallyIn is a results-driven agency that “helped the client push their videos to the most recommended,” resulting in “significant growth in following and traffic.” |
Altitude Marketing
Altitude Marketing offers their B2B SaaS clients a variety of lead generation options, including traditional paid ads, brand development, and web design. The unique selling point of this agency, however, is their trade show marketing services that help their clients make longer lasting connections with potential leads.
- Notable Clients: HID, Wuxi AppTec, Firma Clinical Research
- Leadership Experience: 4.1
- Company Size: 11-50
- Year Founded: 2004
- Headquarters: Emmaus, PA
- Average Reviews: 4.0
- Approach to Marketing: Trade show lead generation for B2B SaaS companies
- Contact: Altitude Marketing website
| Summary of Online Reviews |
| The company is noted for taking “a different and effective approach” to marketing that is backed up by “top-notch execution.” |
Proper Expression
Proper Expression specializes in digital marketing strategies, with unique offerings like webinar lead generation and coaching services. They also help companies with lead pipeline management strategies by assisting with HubSpot integrations. This makes them the optimal choice for companies that are looking for lead generation assistance and looking to improve their lead pipeline management with Hubspot software.
- Notable Clients: Desk Director, VitusVet, Robocorp
- Leadership Experience: 4.2
- Company Size: 11-50
- Year Founded: 2018
- Headquarters: Washington, DC
- Average Reviews: 5.0
- Approach to Marketing: Webinar lead generation and coaching services
- Contact: Proper Expression website
| Summary of Online Reviews |
| Proper Expression has “performed above industry standards” resulting in a “significant increase in revenue, organic traffic, and number of users” however, their “design creatives could be a little bit more imaginative.” |
Hey Digital
Hey Digital is a newer firm with great paid advertising options, and some of their best work is with B2B video marketing and PPC advertising. As a result, they are a great fit for firms looking for short-term lead gen, with long-term scalability being taken care of in-house or with another firm.
- Notable Clients: Pitch, Hotjar, Wiza
- Leadership Experience: 3.5
- Company Size: 11-50
- Year Founded: 2018
- Headquarters: Tallinn, Estonia
- Average Reviews: 4.7
- Approach to Marketing: B2B video marketing and paid channels
- Contact: Hey Digital website
| Summary of Online Reviews |
| The Hey Digital team is “personable, fun, and intelligent” and they provide “video updates regarding project status” to keep their clients in the loop on everything regarding their campaign. |
