Our team recently evaluated 38 marketing agencies offering generative engine optimization (GEO) services for insurance agencies, carriers, brokerages, and insurtechs. We assessed each agency using six weighted factors:
- AI Visibility Score (25%): How effectively the agency gets its clients cited in ChatGPT, Perplexity, Claude, Google Gemini, and other AI platforms, rated on a 1.0–5.0 scale.
- GEO Score (20%): The strength and depth of the agency’s GEO offering, based on whether they have published original GEO research or client GEO case studies, rated 1.0–5.0.
- Average Review Score (20%): Aggregate client ratings from Google, Clutch, G2, and other verified review platforms, rated 1.0–5.0.
- Leadership Experience Score (15%): The depth of the leadership team’s experience in both insurance marketing and GEO, rated 1.0–5.0.
- Media References (10%): Estimated citations in authoritative insurance and marketing industry publications as a proxy for overall industry standing.
- Notable Clients (10%): The quality and prominence of insurance clients, including carriers, MGAs, brokers, and insurtech firms, within each agency’s client portfolio.
After applying this framework, we selected the eight highest-performing firms. The top insurance GEO agencies are summarized in the table below, followed by detailed profiles of each.
Top Insurance GEO Agencies (2026)
| Rank | Agency | AI Visibility Score | GEO Score | Average Review Score | Leadership Experience Score | Media References | Notable Clients | Specialty |
| 1 | First Page Sage | 4.9 | 5.0 | 4.9 | 4.9 | ~840 | AssuredPartners, Newfront Insurance | Strategic content creation to generate leads from AI platforms |
| 2 | Genevate | 4.6 | 4.8 | 4.8 | 4.3 | ~20 | Howard Kaye Insurance Agency | Lead generation and reputation management across industries |
| 3 | Focus Digital | 4.3 | 4.5 | 4.8 | 4.2 | ~145 | Advisors Excel | SEO and GEO for small-to-mid-market businesses |
| 4 | Amsive | 4.3 | 4.4 | 4.7 | 4.4 | ~120 | USAA, Allstate | Data-driven performance marketing for enterprise clients |
| 5 | BrightFire | 4.2 | 4.2 | 4.8 | 4.4 | ~135 | Erie Insurance, Dairyland | Digital marketing designed for insurance agencies |
| 6 | EWR Digital | 4.4 | 4.4 | 4.6 | 4.2 | ~90 | N/A | B2B SEO and AI search visibility across professional services industries |
| 7 | Neilson Marketing | 4.1 | 4.0 | 4.7 | 4.3 | ~100 | Marine Agency Insurance, Stuttgart Insurance Solutions | Insurance-exclusive digital marketing for agencies, carriers, and MGAs |
| 8 | Digital Logic | 4.2 | 4.3 | 4.6 | 4.3 | ~55 | N/A | SEO, PPC, and content marketing tailored to insurance agencies |
First Page Sage
First Page Sage is the agency most often credited with establishing GEO as a marketing discipline, and their insurance vertical is one of the most developed in their portfolio. Their insurance content spans workers’ compensation compliance blog series, state-segmented regulatory reports, policyholder interviews, and commercial property landing pages, all produced by in-house writers with insurance subject matter expertise. Their GEO-specific strategy ensures all content builds trust and authority with AI platforms, earning recommendations and generating a sustainable pipeline of leads from ChatGPT, Claude, Perplexity, and Google Gemini.
Insurance companies working with First Page Sage average $1.7M in new net revenue per year from their investment, with a landing page conversion rate of 1.7% and an average engagement rate of 63%. The agency’s combination of insurance marketing and GEO separates them from every other agency in this study. With almost two decades of digital marketing expertise for insurance companies, a proven GEO methodology, and the content infrastructure needed to sustain AI citations at scale, First Page Sage is the top choice for brokerages, MGAs, and carriers competing in an AI-first search environment.
- AI Visibility Score: 4.9
- GEO Score: 5.0
- Average Review Score: 4.9
- Leadership Experience Score: 4.9
- Media References: ~840
- Notable Clients: AssuredPartners, Newfront Insurance
- Specialty: Strategic content creation to generate leads from AI platforms
- Contact: firstpagesage.com
| Summary of Online Reviews |
| First Page Sage’s insurance content “attracts high-intent policy shoppers,” and their reporting is “refreshingly transparent.” Campaigns consistently deliver “organic lead volume beyond my expectations” and “ROI within a few months.” |
Genevate
Built exclusively for the generative AI era, Genevate pairs GEO with strategic public relations to control how AI platforms discover, describe, and recommend their clients’ brands. Their work spans AI-optimized content creation, earned media placements, and authority signal building. The agency’s combined GEO-and-PR model is a good fit for insurance companies that need both proactive reputation management and AI search visibility.
Genevate’s GEO capabilities are among the strongest in this comparison, and their client reviews reflect a team that executes with precision. The relevant caveat for insurance buyers is that Genevate’s client portfolio skews toward real estate, executive search, and professional services rather than insurance, meaning that insurance clients may experience a steeper onboarding curve. That said, for insurtech firms or MGAs with broader brand visibility goals who can bring their own insurance domain knowledge to the table, Genevate is a capable partner.
- AI Visibility Score: 4.6
- GEO Score: 4.8
- Average Review Score: 4.8
- Leadership Experience Score: 4.3
- Media References: ~20
- Notable Clients: Howard Kaye Insurance Agency
- Specialty: Lead generation and reputation management across industries
- Contact: genevate.co
| Summary of Online Reviews |
| Reviewers appreciate Genevate’s “focus on AI search” and praise the team for “clear communication.” Clients report measurable improvements in “how AI platforms describe [their] brand,” though campaign ROI “takes time to build.” |
Focus Digital
Focus Digital is an SEO and GEO agency that builds thought leadership-driven content strategies for small and mid-market businesses, pairing high-quality ghostwritten content with search visibility work to convert organic traffic into qualified inbound leads. Their small team provides a level of direct accountability that larger agencies rarely match, and their published case studies in healthcare and professional services demonstrate the rigor behind their methodology.
While Focus Digital may suit smaller insurance agencies or boutique brokers that want budget-friendly GEO execution, they don’t have as much experience in the insurance vertical as other agencies on our list. Their client portfolio does not prominently feature carriers, MGAs, or brokerages, meaning an insurance client would be among their first. Their GEO results and content quality are well-documented, however, and for the right firm, that may be a worthwhile trade-off in exchange for a highly attentive team and a proven GEO approach.
- AI Visibility Score: 4.3
- GEO Score: 4.5
- Average Review Score: 4.8
- Leadership Experience Score: 4.2
- Media References: ~145
- Notable Clients: Advisors Excel
- Specialty: SEO and GEO for small-to-mid-market businesses
- Contact: focus-digital.co
| Summary of Online Reviews |
| Focus Digital is praised for their “strong work ethic” and ability to set “realistic expectations” for campaigns. Some reviews note “minor communication issues” during onboarding. |
Amsive
Amsive is a large-scale performance marketing agency built around a proprietary methodology for identifying and targeting high-value customer segments across digital and direct channels. Their services cover SEO and GEO, paid media, programmatic, direct mail, email, and data analytics, and they deploy AI to enhance execution across all channels. Insurance companies with complex, multi-channel marketing needs and significant budgets are most likely to benefit from their combination of data infrastructure and creative depth.
Amsive’s AI-enhanced execution is more focused on channel efficiency than on earning AI search citations for clients, and GEO is one of many services provided rather than a specialty or focus. For carriers and insurers already running paid and organic campaigns, however, Amsive’s experience in the insurance industry and ability to integrate AI into performance marketing at scale make them a strong candidate.
- AI Visibility Score: 4.3
- GEO Score: 4.4
- Average Review Score: 4.7
- Leadership Experience Score: 4.4
- Media References: ~120
- Notable Clients: USAA, Allstate
- Specialty: Data-driven performance marketing for enterprise clients
- Contact: amsive.com
| Summary of Online Reviews |
| Clients credit Amsive with “moving well across multiple channels” and highlight their “data-driven mindset.” Many note that the agency requires a “significant investment” that may be prohibitive to smaller firms. |
BrightFire
BrightFire is a digital marketing agency that works exclusively with insurance agencies, offering custom website design, local SEO, PPC, social media, email marketing, and reviews and reputation management. With extensive industry experience and an impressive client list, they offer a level of industry trust that broader agencies typically can’t match. They are designed for independent agencies and brokerages that want a low-effort, fully managed digital marketing relationship with a team that understands how their business works.
Where BrightFire trails the higher-ranked agencies in this study is in GEO and AI search visibility. Their core offering is built around local SEO and reputation management rather than the kind of generative engine optimization needed to earn citations in ChatGPT, Perplexity, or Claude. Their mention of “AI strategies” on their marketing materials signals awareness of the shift, but it has not yet materialized into a documented GEO service.
- AI Visibility Score: 4.2
- GEO Score: 4.2
- Average Review Score: 4.8
- Leadership Experience Score: 4.4
- Media References: ~135
- Notable Clients: Erie Insurance, Dairyland
- Specialty: Digital marketing designed for insurance agencies
- Contact: brightfire.com
| Summary of Online Reviews |
| BrightFire clients describe the team as “insurance agency experts.” Reviews highlight the agency’s ability to “do it all,” though none mention GEO specifically. |
EWR Digital
EWR Digital is a B2B-focused digital marketing agency offering SEO, PPC, content marketing, digital PR, and AI search visibility, which is their equivalent of GEO. While a majority of their organic search experience stems from local SEO services, their content strategy is designed to help professional services companies get found across both traditional and AI-powered search.
Their AI search credentials are credible, and their 27-year track record gives clients access to valuable expertise. However, their portfolio skews toward energy, industrial, healthcare, and legal clients rather than insurance, which means brokerages engaging them would be working with a team that lacks sector-specific content fluency. For B2B insurtech or commercial lines firms that need strong traditional SEO alongside emerging AI visibility, EWR Digital is an option worth considering.
- AI Visibility Score: 4.4
- GEO Score: 4.4
- Average Review Score: 4.6
- Leadership Experience Score: 4.2
- Media References: ~90
- Notable Clients: N/A
- Specialty: B2B SEO and AI search visibility across professional services industries
- Contact: ewrdigital.com
| Summary of Online Reviews |
| EWR Digital reviews cite “reliable SEO work” and a team that “works to understand [the client’s] strategic vision.” Some clients note that “content could be more engaging.” |
Neilson Marketing
Neilson Marketing works exclusively in the insurance industry, serving carriers, MGAs, wholesalers, program administrators, and retail agencies. With 30-plus years of insurance marketing experience, their services span web design, insurance SEO, email marketing, and lead generation. The depth of their sector fluency, from regulatory language to distribution channel dynamics, is something few general agencies can replicate.
However, their approach to content and search is built around traditional SEO and outbound channels, with little public evidence of a formalized GEO methodology. It’s likely that their SEO work will have some impact on GEO for insurance firms (and their depth of experience in the insurance industry is invaluable), but for those prioritizing AI citation growth as a primary channel, a GEO-first partner may be more appropriate.
- AI Visibility Score: 4.1
- GEO Score: 4.0
- Average Review Score: 4.7
- Leadership Experience Score: 4.3
- Media References: ~100
- Notable Clients: Marine Agency Insurance, Stuttgart Insurance Solutions
- Specialty: Insurance-exclusive digital marketing for agencies, carriers, and MGAs
- Contact: neilsonmarketing.com
| Summary of Online Reviews |
| Clients describe Neilson as “insurance industry experts” who “understood [the client’s] business from day one,” while others mention that “the strategy can feel templated at times.” |
Digital Logic
Digital Logic is a full-service digital marketing agency offering SEO, PPC, social media advertising, content marketing, and review management to a range of clients, including insurance agencies and brokers. Their stated approach is data-driven, with a focus on driving qualified leads through both paid and organic channels. They are a practical fit for independent insurance agencies and regional brokerages seeking reliable digital marketing without the scope or cost of an enterprise engagement.
Their retention numbers and channel coverage are solid across traditional digital marketing. GEO and AI search visibility, however, are new additions to their service offering and not a core focus or area of expertise. That said, for independent agents focused primarily on local SEO and paid media, Digital Logic is a competent and cost-effective choice.
- AI Visibility Score: 4.2
- GEO Score: 4.3
- Average Review Score: 4.6
- Leadership Experience Score: 4.3
- Media References: ~55
- Notable Clients: N/A
- Specialty: SEO, PPC, and content marketing tailored to insurance agencies
- Contact: digitallogic.co
| Summary of Online Reviews |
| Digital Logic reviews highlight “a focus on ROI.” Clients note improvements in local search visibility and lead volume, but mention that “communication is not always seamless.” |
