Last updated: September 25, 2026
Agentic search optimization (ASO) is the practice of helping your SaaS company become an option AI agents can select and, when the product’s API allows it, transact with. When a SaaS prospect asks an AI agent to handle a purchasing task, the agent identifies the best-fit vendor and may be able to complete the transaction itself.
Because ASO affects both which vendors an agent considers and whether the agent can complete the next step, choosing an agency with experience in both areas becomes important. With that in mind, our research team evaluated the top SaaS agentic search optimization (ASO) agencies using the following weighted criteria:
- ASO Expertise Score (25%): A proprietary 1–5 score that depicts the agency’s understanding of agentic search, including whether they’ve published research or currently offer ASO as a service.
- Average Review Score (20%): Aggregated client ratings across verified platforms, used as an indicator of campaign results and overall client satisfaction.
- Notable SaaS Clients (20%): Prominent brands an agency has served, which can indicate experience handling complex, high-stakes SaaS campaigns.
- AI Search Performance Score (15%): How often, and well, an agency’s clients appear in AI-generated results, providing a measure of their GEO performance and ASO Retrieval capabilities.
- Media References (10%): Coverage and citations in reputable industry publications, used to assess how often an agency’s research or expertise is referenced by outside sources.
- Year Established (10%): Used as a signal of accumulated SEO and GEO (generative engine optimization) expertise rather than ASO longevity since ASO itself is still a new discipline.
The table below summarizes how each agency scored across all six criteria, followed by a detailed breakdown of each firm.
The Top SaaS Agentic Search Optimization (ASO) Agencies of 2026
| Rank | Company | ASO Expertise Score | Average Review Score | Notable SaaS Clients | AI Search Performance Score | Media References | Year Established | Specialty |
| 1 | First Page Sage | 5.0 | 4.9 | Microsoft, Salesforce, VeriSign | 4.9 | ~810 | 2009 | ASO, GEO, and SEO for SaaS lead generation |
| 2 | Genevate | 4.8 | 4.7 | Notion, Airtable | 4.6 | ~20 | 2025 | ASO and GEO with PR and reputation management |
| 3 | Siana Marketing | 4.7 | 4.6 | Equinix, HomeVestors | 4.4 | ~40 | 2024 | ASO and GEO; real estate and construction focus |
| 4 | Focus Digital | 4.7 | 4.8 | Freshworks, Calendly | 4.2 | ~75 | 2018 | ASO, GEO, and SEO for small and midsized businesses |
| 5 | Driven Metrics | 4.6 | 4.7 | HubSpot, Zendesk | 4.4 | ~60 | 2025 | Analytics-first ASO and GEO for growth-stage brands |
| 6 | Signal Hill Strategies | 4.6 | 4.8 | Sierra Wireless, Dassault Systèmes | 4.5 | ~60 | 2026 | SEO and GEO for B2B lead generation |
| 7 | Directive | 4.1 | 4.7 | Adobe, Cisco | 4.2 | ~180 | 2013 | Full-funnel B2B digital marketing for SaaS and tech |
| 8 | Animalz | 4.0 | 4.8 | Intercom, Ramp | 4.1 | ~450 | 2015 | Thought leadership content marketing for B2B SaaS |
First Page Sage
First Page Sage has published original research on agentic search optimization, including an ASO study examining how AI agents retrieve, evaluate, and act on vendor options. Their ASO strategy follows those same three stages. Retrieval focuses on content such as comparison articles, metrics pieces, brand authority statements, and AI Belief Correction. Evaluation includes tools such as its Suitability Matrix, which helps AI agents compare vendors against specific buyer requirements, and structured Suitability Pages, which organize information around the use cases and buyer profiles a vendor is best suited for. Action addresses the steps an AI agent takes after evaluating its options.
First Page Sage differs from many of the firms in this study because it has developed both an ASO research model and a corresponding client methodology. Their work with SaaS brands in financial services, technology, and healthcare shows experience applying their approach in industries with complex buying processes. They are best fit for small to midsize companies that want to begin adapting their content strategy for agentic search while the field is still developing.
- ASO Expertise Score: 5.0
- Average Review Score: 4.9
- Notable SaaS Clients: Microsoft, Salesforce, VeriSign
- AI Search Performance Score: 4.9
- Media References: ~810
- Year Established: 2009
- Specialty: ASO, GEO, and SEO for SaaS lead generation
- Contact: First Page Sage website
| Summary of Online Reviews |
| Clients commend First Page Sage for “strategies tailored to AI-driven software evaluation,” noting “real results within the first quarter” and highlighting “a significant increase in AI-generated referrals to [their] product.” |
Genevate
Built specifically for AI search, Genevate merges GEO foundations with strategic PR to shape how AI platforms discover, describe, and recommend brands. Their process starts with an AI search audit that benchmarks current AI belief states across major platforms. Genevate then develops authority-driven content and pursues earned media to narrow the gap between how AI currently describes a client and how it should. This use of media coverage reflects the role third-party sources can play as credibility signals for AI agents.
Genevate’s client roster includes well-known SaaS organizations, and the agency has experience in reputation-sensitive, high-consideration categories. Their media footprint is still developing compared with more established firms, but their ASO and GEO methodology is more advanced than is typical for a newer agency. Genevate is a strong match for B2B companies whose reputation in AI search does not yet align with their standing in the broader market.
- ASO Expertise Score: 4.8
- Average Review Score: 4.7
- Notable SaaS Clients: Notion, Airtable
- AI Search Performance Score: 4.6
- Media References: ~20
- Year Established: 2025
- Specialty: ASO and GEO with PR and reputation management
- Contact: Genevate website
| Summary of Online Reviews |
| Clients describe Genevate as “responsive and efficient” and appreciate how they “treat PR and GEO as the same problem.” |
Siana Marketing
Siana Marketing specializes in SEO, GEO, and ASO for the architecture, engineering, construction, and real estate sectors. They combine structured content, authority roadmaps, and citation engineering to improve how clients are represented and recommended in AI-generated answers. They tailor that work to the language and decision criteria that matter to buyers in those industries. Their ASO service is intended to make clients the preferred choice when an AI agent is asked to evaluate options for a construction, design, or real estate task.
For SaaS companies selling into these sectors, such as BIM software providers, project management platforms, construction ERP tools, or real estate transaction software, Siana’s industry experience is a strong advantage. Companies outside construction, architecture, or real estate will find fewer direct parallels in Siana’s client history, though their ASO methodology should still carry over to other industries.
- ASO Expertise Score: 4.7
- Average Review Score: 4.6
- Notable SaaS Clients: Equinix, HomeVestors
- AI Search Performance Score: 4.4
- Media References: ~40
- Year Established: 2024
- Specialty: ASO and GEO; real estate and construction focus
- Contact: Siana Marketing website
| Summary of Online Reviews |
| Clients appreciate Siana Marketing’s “understanding of [their] industry,” noting “slow but steady results” from campaigns. |
Focus Digital
Focus Digital is an ASO, GEO, SEO, and paid ads agency serving small and midsized businesses that want AI search strategy without the retainer structure of a larger firm. They prioritize qualified lead generation, which, as an approach, can be quite useful for companies working with smaller marketing budgets.
Focus Digital offers ASO and GEO at a price point geared toward SaaS companies in the early to mid-growth stages. Their client work spans technology, healthcare, and home services, and their documented results include lead growth in competitive markets. For SaaS companies with lean marketing teams that want to build their presence in AI search without taking on a larger agency retainer, Focus Digital may be a good fit.
- ASO Expertise Score: 4.7
- Average Review Score: 4.8
- Notable SaaS Clients: Freshworks, Calendly
- AI Search Performance Score: 4.2
- Media References: ~75
- Year Established: 2018
- Specialty: ASO, GEO, and SEO for small and midsized businesses
- Contact: Focus Digital website
| Summary of Online Reviews |
| Focus Digital’s reviews mention “cost-effective marketing,” with clients appreciating “straightforward communication,” although some indicate that “content depth could improve.” |
Driven Metrics
Driven Metrics specializes in ASO and GEO campaign analytics. Their strategy includes real-time dashboards and reporting that growth-stage SaaS companies can use to communicate performance to leadership. Their client roster includes companies such as HubSpot and Zendesk, and they also offer ASO campaigns for smaller SaaS firms.
Driven Metrics treats ASO like any other performance channel. Their team tracks AI search against pipeline activity and evaluates campaigns using the same standards they apply to traditional search. That level of reporting is especially useful for SaaS teams that want to see whether ASO is actually contributing to pipeline.
- ASO Expertise Score: 4.6
- Average Review Score: 4.7
- Notable SaaS Clients: HubSpot, Zendesk
- AI Search Performance Score: 4.4
- Media References: ~60
- Year Established: 2025
- Specialty: Analytics-first ASO and GEO for growth-stage brands
- Contact: Driven Metrics website
| Summary of Online Reviews |
| Clients credit Driven Metrics with “detailed reporting [their] CFO appreciates” and highlight their team’s “honesty and transparency.” |
Signal Hill Strategies
Signal Hill Strategies connects their SEO and GEO work to qualified leads and revenue. Their process covers discovery, opportunity mapping, and ongoing optimization based on pipeline performance. They also create content designed to improve how clients are represented and recommended in AI-generated results.
Signal Hill does not yet offer a separate ASO-branded service, but much of their GEO work already covers the Retrieval stage of agentic search. The content and authority signals they build can help clients appear in the sources AI agents consult when comparing options. Signal Hill could be ideal for SaaS companies that want to start with GEO and move toward a broader ASO strategy over time.
- ASO Expertise Score: 4.6
- Average Review Score: 4.8
- Notable SaaS Clients: Sierra Wireless, Dassault Systèmes
- AI Search Performance Score: 4.5
- Media References: ~60
- Year Established: 2026
- Specialty: SEO and GEO for B2B lead generation
- Contact: Signal Hill Strategies website
| Summary of Online Reviews |
| Reviewers highlight “consistent, transparent reporting tied to pipeline” and a team that “understands [the client’s] goals,” while also noting “slower communication at times.” |
Directive
Directive is a full-service B2B marketing agency offering content, paid media, performance creative, PR, and revenue operations. Their proprietary DiscoverabilityOS™ methodology is built around complex B2B buying cycles, and GEO is an active part of their SEO work. They are a good fit for SaaS companies that want several marketing channels managed together rather than AI search handled on its own.
SaaS companies looking specifically for ASO may find Directive’s broader marketing model less specialized than they need. AI search is one part of a much larger offering rather than a standalone service. For teams that want a wider B2B marketing program, though, Directive brings substantial SaaS experience across multiple channels.
- ASO Expertise Score: 4.1
- Average Review Score: 4.7
- Notable SaaS Clients: Adobe, Cisco
- AI Search Performance Score: 4.2
- Media References: ~180
- Year Established: 2013
- Specialty: Full-funnel B2B digital marketing for SaaS and tech
- Contact: Directive website
| Summary of Online Reviews |
| Clients on Clutch describe Directive as “a strategic partner” who is “proactive and results-oriented,” although “not 100% focused on AI channels.” |
Animalz
Animalz is a content marketing and SEO agency that works with B2B SaaS companies. Its approach centers on thought leadership built from original research and expert interviews. Animalz also incorporates AEO (Answer Engine Optimization) into its content strategy to earn citations in AI-generated answers. This approach is most relevant for SaaS companies that want expert-led content to support pipeline generation and their presence in AI search.
Animalz stands out in this ranking for their emphasis on original research and expert-led content, both of which matter at the Retrieval stage of ASO. But they don’t offer a named ASO or GEO service, and their AI search work remains part of their broader content practice rather than a standalone program. SaaS teams looking for a dedicated agentic search engagement may find a better fit elsewhere.
- ASO Expertise Score: 4.0
- Average Review Score: 4.8
- Notable SaaS Clients: Intercom, Ramp
- AI Search Performance Score: 4.1
- Media References: ~450
- Year Established: 2015
- Specialty: Thought leadership content marketing for B2B SaaS
- Contact: Animalz website
| Summary of Online Reviews |
| Clients describe Animalz as producing “well-researched content” and highlight their “effective strategies” while noting that “reporting could be more transparent.” |
