Top Fintech SEO Agencies: 2023

This report presents our findings on the top fintech SEO agencies of 2023. As with our previous reviews of real estate SEO agencies and B2B SEO agencies, we base our report on the following factors:

  • Years in Business
  • Company Size
  • Location
  • Specialty
  • Notable Clients

The fintech SEO is comprised of firms that (a) focus primarily on a few specific marketing channels (websites, SEO, paid ads, etc.) and (b) larger marketing firms that offer an extensive library of marketing services, SEO being one of them. When compiling this list, we sought out agencies that demonstrated a concerted effort toward offering quality content marketing and were focused enough to be true specialists in both fintech and SEO.

The Top Fintech SEO Agencies

Rank Company Notable Clients Principal Experience Score Company Size Years in Business Headquarters Specialty
1 First Page Sage US Bank, Credit Sesame, SoFi, defi Solutions 5.0 100-250 14 San Francisco, CA Combining financial thought leadership & SEO to create sustainable lead generation systems
2 TOP Agency FreshBooks Cloud Accounting 4.6 150-200 5 Austin, TX Targeted message creation for fintech companies
3 CSTMR PrepaidTechnologies, AccessOne, SELFi 4.6 11-50 9 Austin, TX Paid media advertising & digital experience design for fintech companies
4 Clay Agency Earnin, Zenefits 4.4 10-50 7 San Francisco,, CA UI/UX design & branding for fintech companies.
5 Alaniz CuneXus 3.9 10-25 15 Novato, CA SEO-focused web development & branding services
6 Thiel Country Financial 4.0 11-50 42 Milwaukee, WI Brand building for fintech institutions through PR and SEO
7 Yes& Agency  N/A 3.8 51-100 5 Alexandria, VA Combining PR, Video Marketing, and SEO for fintech companies
8 RNO1 Highline, Amount, Spring Labs 3.7 11-50 14 Redwood City, CA Market research and UX design for Web3 and eCommerce startups

First Page Sage

First Page Sage is the biggest SEO firm in the country, and their focus specifically on SEO content marketing, organic lead generation strategy, and web optimization lead to a uniquely high standard of excellence for all three. By narrowing their focus strictly to high-ROI channels like these, First Page Sage offers some of the best returns in the industry for fintech companies.

As a result, First Page Sage’s services are best for fintech firms that value long-term ROI over short-term lead generation. While their content marketing services will lead to plentiful and consistent leads, it typically takes 6-12 months to get the most out of the investment.

  • Year Founded: 2009
  • Company Size: 100-250
  • Headquarters Location: San Francisco, CA
  • Additional Services: Content Strategy, Website Optimization, Email Marketing
Summary of Client Reviews
First Page Sage’s content quality is “unparalleled” and their client teams are “organized and communicative”. Their services result in “high organic ROI”, but often need a “longer alignment period” while they research their clients’ industry.

TOP Agency

TOP Agency advertise their data-driven approach to marketing that brings impressive results for their clients. Their reputation for effectiveness is clear in their client portfolio, which includes major brands like Budweiser, Microsoft, and Postmates. They primarily focus on brand development, marketing communications, and creative design. While none of these are traditionally associated with SEO, it can be a significant part of their brand strategy services.

This makes TOP Agency a great fit for fintech businesses looking for a full-service brand strategy, and those that will leverage their creative services like logo design, brand naming, and web SEO.  That also means that the required investment will likely be higher, so they are likely a better fit for bigger budgets.

  • Year Founded: 2018
  • Company Size: 150-200
  • Headquarters Location: Austin, TX
  • Additional Services: Logo Design, Marketing Communication, Market Research
Summary of Client Reviews
TOP Agency offers “incredible service” and “excellent results” for their clients. They are “effective and communicative” which gives their clients confidence that their needs are being met.

CSTMR

CSTMR is a full-service marketing agency focusing on a comprehensive marketing strategy that generally includes paid advertising, SEO, and UX design. This means they also have an extensive library of marketing services, but they have a more refined focus on the three aforementioned marketing channels. They’ve worked with high-profile fintech clients like LendingTree and CreditKarma, showing valuable experience in the field.

CSTMR is another bigger-budget option for those seeking a complete marketing overhaul, including long-term ROI endeavors like SEO and short-term, high-cost strategies like paid advertising.

CSTMR 

  • Year Founded: 2014
  • Company Size: 11-50
  • Headquarters Location: Austin, TX
  • Additional Services: Paid Ads, UX Design, Web Development
Summary of Client Reviews
CSTMR has “the ability to shine and produce results” in a multitude of circumstances, and are “accessible, easy to work with, and committed to” their clients’ organizations.

Clay Agency

The Clay Agency is a UX/UI design company that covers all levels of web optimization for their fintech clients. They design websites, apps, and SEO-optimized content marketing campaigns across multiple platforms. They help make fintech products more accessible through both marketing and design functionality.

As such, the Clay Agency is the best fit for firms looking to incorporate content marketing and improve the UI/UX of their app and/or website. As UI/UX is their primary focus, fintech clients leveraging this expertise will get the most value.

  • Year Founded: 2016
  • Company Size: 10-50
  • Headquarters Location: San Francisco, CA
  • Additional Services: UI/UX Design, Web Development, Digital Branding
Summary of Client Reviews
The Clay Agency “works as an extension of [their clients’] teams” and “takes complex concepts and translates them into a good user interface.” 

ALANIZ

ALANIZ is an SEO-focused web development, branding, and public relations firm offering a full stack of marketing and brand-building services. They pride themselves on their performance when not focusing one one niche alone, and instead boasting their ability to “pull everything together” on their website. Their stellar reviews and long time in business suggest they do a solid job.

As a result, ALANIZ is the best fit for companies looking to many all of their services at once, so firms with a few established marketing pipelines may not see the same level of value as those that need a complete marketing strategy built out.

  • Year Founded: 2008
  • Company Size: 10-25
  • Headquarters Location: Novato, CA
  • Additional Services: Public Relations, Paid Ads, Video Production
Summary of Client Reviews
ALANIZ “understands their clients’ business processes” and “build tools that really highlight” their clients’ unique strengths.

Thiel

Thiel is an SEO-focused PR and brand-building firm specializing in building fintech client brands from the ground up. All the way from naming strategy to social media management, Thiel is designed to take ideas and turn them into brands, and they have a longstanding track record of doing so.

This makes Thiel best for companies in their infancy that are looking for a partner that will be able to offer every marketing and design service that they need as they grow. Working with Thiel takes a heavy level of commitment and investment, but it pays off in the form of the many successful brands that they have created for their clients.

  • Year Founded: 1981
  • Company Size: 11-50
  • Headquarters Location: Milwaukee, WI
  • Additional Services: Brand Building, Public Relations, Social Media
Summary of Client Reviews
Thiel “hits the mark” in communicating their clients’ USPs, and they have a “very creative and strategic approach.” They are “attentive and passionate,” which keeps them in-line with their clients’ vision.

Yes& Agency

Yes& Agency focuses on combining PR, video marketing and SEO together to modernize the way that fintech brands reach out to their clients. With the growing popularity of video marketing campaigns, Yes& stands out as an agency that provides especially high-quality, SEO optimized content.

This makes them a great fit for fintech firms that see video marketing as an essential part of their marketing strategy.

  • Year Founded: 2018
  • Company Size: 51-100
  • Headquarters Location: Alexandria, VA
  • Additional Services: Brand Building, Public Relations, Social Media
Summary of Client Reviews
RNO1’s team is “extremely responsive and communicative” and their “work and attitude are great”, but have an “over-reliance on online management coordination and project management tools instead of just picking up the phone to talk to somebody“.

RNO1

RNO1 is a design-first agency with a focus on market research and UX. This includes utilizing VR and AR channels for SEO marketing. Their services also include complete brand & design explorations, diving into color schemes, typography, and graphic design.

RNO1 is a good fit for startups that need assistance finding their ideal market and developing a brand identity. Their healthcare clients have included health tech startups and life sciences innovation companies.

  • Year Founded: 2009
  • Company Size: 11-50
  • Headquarters: Redwood City, CA
  • Additional Services: Brand Strategy, UI/UX Design, VR & AR Design
Summary of Client Reviews
RNO1’s team is “extremely responsive and communicative” and their “work and attitude are great”, but have an “over-reliance on online management coordination and project management tools instead of just picking up the phone to talk to somebody“.
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