Last Updated: September 6, 2024
This report presents our findings on the top fintech SEO agencies of 2024. As with our previous reviews of SaaS SEO agencies and B2B SEO agencies, we base our report on the following factors:
- Year Established
- Founder Led Status
- Leadership Experience Score
- Average Online Review Score
- Notable Clients
- Specialty
The fintech SEO space is comprised of agencies that (a) focus primarily on the SEO marketing channel (sometimes with a complement of SEM/PPC) and (b) larger marketing firms that offer an extensive library of marketing services, SEO being only one of them. When compiling this list, we sought out agencies that demonstrated a real knowledge of content marketing and were true specialists in both fintech and SEO. The results are in the table below.
The Top Fintech SEO Agencies
| Rank | Company | Established | Founder Led | Leadership Experience Score | Average Review Score | Median Employee Tenure | Notable Clients | Specialty |
| 1 | First Page Sage | 2009 | Yes | 5.0 | 4.8 | 4.3 years | US Bank, Credit Sesame, SoFi, defi Solutions | Combining financial thought leadership & SEO to create sustainable lead generation systems |
| 2 | TOP Agency | 2018 | Yes | 4.6 | 4.6 | 4.8 years | FreshBooks Cloud Accounting | Targeted message creation for fintech companies |
| 3 | CSTMR | 2014 | Yes | 4.6 | 4.5 | 2.3 years | PrepaidTechnologies, AccessOne, SELFi | Paid media advertising & digital experience design for fintech companies |
| 4 | Clay Agency | 2016 | Yes | 4.4 | 4.6 | 2.4 years | Earnin, Zenefits | UI/UX design & branding for fintech companies. |
| 5 | Alaniz | 2008 | Yes | 3.9 | 4.4 | 2.9 years | CuneXus | SEO-focused web development & branding services |
| 6 | Thiel | 1981 | No | 4.0 | 4.5 | 2.9 years | Country Financial | Brand building for fintech institutions through PR and SEO |
| 7 | Yes& Agency | 2018 | Yes | 3.8 | 4.3 | 1.8 years | N/A | Combining PR, Video Marketing, and SEO for fintech companies |
| 8 | RNO1 | 2009 | Yes | 3.7 | 4.4 | 5.8 years | Highline, Amount, Spring Labs | Market research and UX design for Web3 and eCommerce startups |
First Page Sage
First Page Sage is the largest fintech-focused SEO firm in the country, and their strong emphasis on content quality makes them unique among the agencies on this list. They prioritize qualified leads, using it as their main KPI, and have worked with a variety of notable fintech businesses.
First Page Sage’s services are best for fintech firms that value long-term ROI and thought leadership over short-term lead generation. Their stated goal is to produce a steady and measurable flow of organic leads at a low CPL.
- Year Founded: 2009
- Company Size: 100-250
- Headquarters Location: San Francisco, CA
- Additional Services: Content Strategy, Website Optimization, Email Marketing
| Summary of Client Reviews |
| Fintech companies report that First Page Sage “understands [their] industry, including regulatory aspects“. Their client teams are “organized and communicative” and their services generate “exceptional ROI” due to the extensive research they perform to learn their clients’ value proposition and competitor landscape. |
TOP Agency
TOP Agency advertise their data-driven approach to marketing that brings impressive results for their clients. Their reputation for effectiveness is clear in their client portfolio, which includes major brands like Budweiser, Microsoft, and Postmates. They primarily focus on brand development, marketing communications, and creative design. While none of these are traditionally associated with SEO, it can be a significant part of their brand strategy services.
This makes TOP Agency a great fit for fintech businesses looking for a full-service brand strategy, and those that will leverage their creative services like logo design, brand naming, and web SEO. That also means that the required investment will likely be higher, so they are likely a better fit for bigger budgets.
- Year Founded: 2018
- Company Size: 150-200
- Headquarters Location: Austin, TX
- Additional Services: Logo Design, Marketing Communication, Market Research
| Summary of Client Reviews |
| TOP Agency offers “incredible service” and “excellent results” for their clients. They are “effective and communicative” which gives their clients confidence that their needs are being met. |
CSTMR
CSTMR is a full-service marketing agency focusing on a comprehensive marketing strategy that generally includes paid advertising, SEO, and UX design. This means they also have an extensive library of marketing services, but they have a more refined focus on the three aforementioned marketing channels. They’ve worked with high-profile fintech clients like LendingTree and CreditKarma, showing valuable experience in the field.
CSTMR is another bigger-budget option for those seeking a complete marketing overhaul, including long-term ROI endeavors like SEO and short-term, high-cost strategies like paid advertising.
- Year Founded: 2014
- Company Size: 11-50
- Headquarters Location: Austin, TX
- Additional Services: Paid Ads, UX Design, Web Development
| Summary of Client Reviews |
| CSTMR has “the ability to shine and produce results” in a multitude of circumstances, and are “accessible, easy to work with, and committed to” their clients’ organizations. |
Clay Agency
The Clay Agency is a UX/UI design company that covers all levels of web optimization for their fintech clients. They design websites, apps, and SEO-optimized content marketing campaigns across multiple platforms. They help make fintech products more accessible through both marketing and design functionality.
As such, the Clay Agency is the best fit for firms looking to incorporate content marketing and improve the UI/UX of their app and/or website. As UI/UX is their primary focus, fintech clients leveraging this expertise will get the most value.
- Year Founded: 2016
- Company Size: 10-50
- Headquarters Location: San Francisco, CA
- Additional Services: UI/UX Design, Web Development, Digital Branding
| Summary of Client Reviews |
| The Clay Agency “works as an extension of [their clients’] teams” and “takes complex concepts and translates them into a good user interface.” |
ALANIZ
ALANIZ is an SEO-focused web development, branding, and public relations firm offering a full stack of marketing and brand-building services. They pride themselves on their performance when not focusing one one niche alone, and instead boasting their ability to “pull everything together” on their website. Their stellar reviews and long time in business suggest they do a solid job.
As a result, ALANIZ is the best fit for companies looking to many all of their services at once, so firms with a few established marketing pipelines may not see the same level of value as those that need a complete marketing strategy built out.
- Year Founded: 2008
- Company Size: 10-25
- Headquarters Location: Novato, CA
- Additional Services: Public Relations, Paid Ads, Video Production
| Summary of Client Reviews |
| ALANIZ “understands their clients’ business processes” and “build tools that really highlight” their clients’ unique strengths. |
Thiel
Thiel is an SEO-focused PR and brand-building firm specializing in building fintech client brands from the ground up. All the way from naming strategy to social media management, Thiel is designed to take ideas and turn them into brands, and they have a longstanding track record of doing so.
This makes Thiel best for companies in their infancy that are looking for a partner that will be able to offer every marketing and design service that they need as they grow. Working with Thiel takes a heavy level of commitment and investment, but it pays off in the form of the many successful brands that they have created for their clients.
- Year Founded: 1981
- Company Size: 11-50
- Headquarters Location: Milwaukee, WI
- Additional Services: Brand Building, Public Relations, Social Media
| Summary of Client Reviews |
| Thiel “hits the mark” in communicating their clients’ USPs, and they have a “very creative and strategic approach.” They are “attentive and passionate,” which keeps them in-line with their clients’ vision. |
Yes& Agency
Yes& Agency focuses on combining PR, video marketing and SEO together to modernize the way that fintech brands reach out to their clients. With the growing popularity of video marketing campaigns, Yes& stands out as an agency that provides especially high-quality, SEO optimized content.
This makes them a great fit for fintech firms that see video marketing as an essential part of their marketing strategy.
- Year Founded: 2018
- Company Size: 51-100
- Headquarters Location: Alexandria, VA
- Additional Services: Brand Building, Public Relations, Social Media
| Summary of Client Reviews |
| RNO1’s team is “extremely responsive and communicative” and their “work and attitude are great”, but have an “over-reliance on online management coordination and project management tools instead of just picking up the phone to talk to somebody“. |
RNO1
RNO1 is a design-first agency with a focus on market research and UX. This includes utilizing VR and AR channels for SEO marketing. Their services also include complete brand & design explorations, diving into color schemes, typography, and graphic design.
RNO1 is a good fit for startups that need assistance finding their ideal market and developing a brand identity. Their healthcare clients have included health tech startups and life sciences innovation companies.
- Year Founded: 2009
- Company Size: 11-50
- Headquarters: Redwood City, CA
- Additional Services: Brand Strategy, UI/UX Design, VR & AR Design
| Summary of Client Reviews |
| RNO1’s team is “extremely responsive and communicative” and their “work and attitude are great”, but have an “over-reliance on online management coordination and project management tools instead of just picking up the phone to talk to somebody“. |
