Evan Bailyn

In this guide, we explain how generative engine algorithms make recommendations, and how your company should approach generative engine optimization.

In this article, we share our benchmarks on average CAC for 13 ecommerce industries, as well as strategies for reducing CACs.

This post reviews the SEO conversion rates we’ve seen over 12 years of working with 100+ middle market and enterprise clients, organized by page type.

In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.

Our team compiled data from 14 unique sources to estimate ChatGPT’s usage as of August 2025.

In this article, we break down generative engine optimization cost by service tier, based on a survey of the small number of companies formally offering GEO services today.

Our agency conducted a research study on the rise of autonomous AI agents – their use cases, usage statistics, strengths, and weaknesses.

In this report, we share Google vs ChatGPT market share statistics, drawn from client analytics, third-party usage datasets, and anonymized user behavior logs.

Our team collected data on the market share of each of the major generative AI chatbots in the U.S.

This report provides our findings on the top healthcare SEO agencies, based on their experience, specialties, notable clients, and reviews.