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The Top Insurance SEO Agencies: 2024

SEO Blog
The Top Insurance Seo Agencies 2024

Last updated: April 17, 2024

In this report, we share our team’s findings on the top 8 insurance SEO agencies of 2024. During the course of our analysis, we examined 54 SEO agencies that either specialize in working in the insurance industry or have a strong portfolio of insurance clients. We then ranked them based on the following factors:

  • Noteworthy Clients: Because insurance contains many subspecialties, experience with a range of insurance firms is a strong indicator of an ability to succeed in an SEO campaign
  • Leadership Experience Score: An evaluation of the SEO agency’s experts and leadership based on their experience in SEO and the success of their previous insurance campaigns
  • Company Size: Size is correlated with better client retention, as SEO agencies with short client lifespans typically can’t grow past a certain size
  • Years in Business: Google’s algorithm has evolved constantly over the past 20 years, and agencies that have weathered those changes demonstrate an adaptability and perseverance that benefits their clients
  • Location: SEO companies in major cities are often able to draw from a deeper talent pool, increasing the overall quality of their services
  • Average Reviews: A normalized average of review scores from each agency’s insurance clients, where applicable

Below the table, we provide a brief description of each agency’s focus, as well as the types of insurance clients they’re most adept at working with.

The Top Insurance SEO Agencies of 2024

RankCompanyNoteworthy ClientsLeadership Experience Score (1-5)Company SizeYears in BusinessLocationAverage ReviewsFocus
1First Page SageAssured Partners, Newfront Insurance, Advisors Excel4.9100-25014San Francisco, CA4.9Thought leadership-based SEO for small to midsized insurance agencies
2Clay AgencyHogue Insurance Agency, Midsouth Benefits4.311-507San Francisco, CA4.9Conversion rate optimization for SEO, UI/UX design, web design
3REQWellNet4.751-10015Washington, DC4.7Combined branding, advertising, and SEO for insurance companies
4Agency Marketing MachineKWS Insurance, Ferrulo Insurance Agencies4.211-50 10Miami, FL4.5Social media management & SEO for insurance agencies
5Insurance Marketing PartnersIntegrity Insurance Agency, Couri Insurance Associates3.52-1010Strum, WI4.4Combining paid search and geotargeted SEO for small insurance agencies
6Musselwhite Marketing AgencyInsurance by Castle, Stromsoe Insurance Agency3.72-1014Dallas, TX4.2Full service digital marketing for local insurance agencies
7Confluency SolutionsInsurance Advantage Agency4.12-1019Jacksonville, FL4.0SEO-focused website design for insurance agencies
8LocaliQN/A3.9500+19Woodland Hills, CA4.0Geotargeted SEO for local brokers

First Page Sage

Fps Website

First Page Sage specializes in using SEO for lead generation in the insurance industry, combining the Hub & Spoke ranking strategy with thought leadership content. Their campaigns are full-service, handling technical SEO, keyword research, content creation, and conversion optimization.  First Page Sage works best with insurance agencies that prioritize long-term ROI over short-term results, as their stated aim is to turn insurance websites into vehicles for ongoing, organic lead generation.

  • Year Founded: 2009
  • Company Size: 100-250
  • Headquarters: San Francisco, CA
  • Average Reviews: 4.9
  • Additional Services: Web Design, Conversion Rate Optimization, Paid Search

Clay Agency

Clay Website

Clay Agency’s approach focuses on conversion rate and UX optimization, as organic traffic is only valuable when visitors convert into sales leads. This approach is a natural fit for SEO, as both rely on an understanding of visitor psychology to be most effective. Because of Clay’s focus, their most successful clients are those with respectable organic traffic numbers, but have difficulty translating this traffic into meaningful results.

  • Year Founded: 2016
  • Company Size: 11-50
  • Headquarters: San Francisco, CA
  • Average Reviews: 4.9
  • Additional Services: UI/UX Design, Product and Brand Strategy


Req Website

REQ straddles the line between advertising and SEO, using both to establish and promote a strong brand identity for their insurance clients. They excel at audience research and translating their understanding of customer needs into a comprehensive marketing strategy. Because of their focus on branding, REQ’s services are best suited for midsized and larger insurance firms who want to update their design language in addition to establishing a strong search presence.

  • Year Founded: 2008
  • Company Size: 51-100
  • Headquarters: Washington, DC
  • Average Reviews: 4.7
  • Additional Services: Digital Marketing, Branding, Advertising

Agency Marketing Machine

Agencymarketingmachine Website

Agency Marketing Machine exclusively works with insurance agencies, offering an array of marketing services. Their best work is in combining local SEO with social media to develop a strong digital presence for their clients. They’re an ideal choice for smaller insurance agencies, particularly those that are primarily B2C, as B2B clients tend to see less success from social media marketing.

  • Year Founded: 2013
  • Company Size: 11-50
  • Headquarters: Miami, FL
  • Average Reviews: 4.5
  • Additional Services: Social Media Marketing, Branding, PR

Insurance Marketing Partners

Insurancemarketingpartners Website

Insurance Marketing Partners combines web design, local SEO, and paid search for their clients. In addition to Google, they also provide search optimization services for Bing and Yahoo, helping clients be found on a variety of search engines. While they’re a good fit for smaller insurance agencies, their smaller size can make it difficult to scale their services for clients that wish to grow.

  • Year Founded: 2013
  • Company Size: 2-10
  • Headquarters: Strum, WI
  • Average Reviews: 4.4
  • Additional Services: Web Design, Email Marketing, Social Media Marketing

Musselwhite Marketing Agency

Musselwhite Website

Musselwhite Marketing Agency offers a personal touch and brings together every aspect of digital marketing under one roof. In addition to SEO, they offer paid search, email marketing, and online video marketing for their insurance clients. As with Insurance Marketing Partners, however, Musselwhite’s smaller size makes it difficult for their services to scale and they work best with smaller, local agencies.

  • Year Founded: 2009
  • Company Size: 2-10
  • Headquarters: Dallas, TX
  • Average Reviews: 4.2
  • Additional Services: Web Design, Paid Search, Video Marketing

Confluency Solutions

Confluency Website

Confluency Solutions priority is SEO-focused web design, working exclusively with insurance agencies to build mobile and search-optimized websites. They also offer social media marketing and paid search, making them a good fit for small agencies that value rapid lead generation over long-term ROI.

  • Year Founded: 2004
  • Company Size: 2-10
  • Headquarters: Jacksonville, FL
  • Average Reviews: 4.0
  • Additional Services: Social Media Marketing, Paid Search, Reputation Management


Localiq Website

LocaliQ focuses on providing geotargeted SEO for smaller insurance agencies, but unlike the other agencies on this list, they have a deep pool of talent to draw from. This makes their services more scalable, allowing their campaigns to grow with their clients’ needs. Because LocaliQ services prioritize technical SEO, keyword research, and optimization of existing content, they work best with insurance agencies that have strong writers on staff, or otherwise are able to produce their own content.

  • Year Founded: 2004
  • Company Size: 500+
  • Headquarters: Woodland Hills, CA
  • Average Reviews: 4.0
  • Additional Services: Social Media Advertising, Paid Search, Youtube Advertising