Evan Bailyn

In this report, we share website traffic-to-lead conversion rates segmented by industry, by traffic source, and by page type.

In this article, we break down the factors to consider when creating your B2B SaaS marketing budget, and share 3 example marketing budgets.

In this article, we explain how to optimize each stage of the B2B lead generation funnel, all the way from Discovery to Conversion.

In this report we provide average website conversion rates segmented by industry and by first-touch marketing channel.

In this article, we share the top customer acquisition KPIs for 30 B2B industries, as well as benchmarks for each.

In this article, we share the most important customer acquisition metrics to track, as well as benchmarks for each.

In this report, we share our internal statistics on ROAS, collected from 52 client campaigns between 2018 and 2022.

This article outlines critical metrics to analyze when running a demand generation campaign, and provide general benchmarks for each.

In this report, we share average landing page conversion rate data gathered from B2B companies we worked with between 2019 and 2025, segmented by landing page type and by industry

In this report, we share our data on average marketing ROI by channel, drawn from our experience working with clients in 25+ B2B and B2C industries