Evan Bailyn

In this article, we share the most important customer acquisition metrics to track, as well as benchmarks for each.

In this report, we share our internal statistics on ROAS, collected from 52 client campaigns between 2018 and 2022.

This article outlines critical metrics to analyze when running a demand generation campaign, and provide general benchmarks for each.

In this report, we share average landing page conversion rate data gathered from B2B companies we worked with between 2019 and 2025, segmented by landing page type and by industry

In this report, we share our data on average marketing ROI by channel, drawn from our experience working with clients in 25+ B2B and B2C industries

In this article, we discuss SEO vs paid search, their advantages and disadvantages, and explain how to use both.

In this report, we seek to answer the question, “Which industries’ customers are turning to generative AI to make purchases?”

In this report, we share our research on sales funnel conversion rate benchmarks, segmented by industry.

Our analysts recently conducted a meta-analysis on pest control company multiples based on both EBITDA and revenue.

Our analysts recently conducted a meta-analysis on landscaping control company multiples based on both EBITDA and revenue.