In this article, we rank the top law firm SEO agencies of 2025. These finalists were compiled according to a proprietary algorithm developed by our research team, consisting of:
- Year Established (10%): The age of an agency correlates well with its ability to adapt to evolving SEO best practices, as well as to weather different economic and industry conditions.
- Founder Led (5%): Whether or not the founder of the agency still works there, either in management or in a consulting role. We prefer agencies that have strong ties with their original leadership, as they
- Leadership Experience (20%): The agency’s C-suite and senior leadership experience in both marketing and law, as rated on a 1-5 scale.
- Average Review Score (25%): A summary 1-5 rating of the agency’s customer reviews, as averaged across existing third-party rating sites
- Median Employee Tenure (10%): The length of time an employee works at the agency, representing the health of the work environment
- Notable Clients (30%): The top three law firms or law-related companies listed on the agency’s website
The table below lists the top scoring law firm SEO agencies, each one having scored above 80%. In addition to information pertaining to how each agency scored, we have also included a summary of their approach to SEO, including any niche specializations within the field.
The Top Law Firm SEO Agencies: 2025 Report
| Rank | Company | Established | Founder Led | Leadership Experience | Average Review Score | Median Employee Tenure | Notable Clients | Approach to Marketing |
| 1 | First Page Sage | 2009 | Yes | 4.8 | 4.9 | 5.0 years | Berger Montague, Eisner Gorin LLP, Finz & Finz | B2B thought leadership for organic lead generation |
| 2 | Focus Digital | 2018 | Yes | 4.7 | 5.0 | 3.6 years | The Rodriguez Law Group, Wilentz | SEO and PPC campaigns, focusing on an optimized traffic strategy |
| 3 | Scale and Sword Advertising | 2022 | Yes | 4.4 | N/A | 2.7 years | The Law Offices of Joseph M Rollo and Associates, Arkansas Personal Injury Lawyers | Traditional marketing, technical SEO, and website design for law firms |
| 4 | MeanPug | 2020 | Yes | 4.1 | 4.1 | 1.7 years | Pinkham & Associates, The Ferraro Law Firm, Milberg | A newer firm with fresh, bright branding and marketing services specifically for law firms. |
| 5 | Jason Hennessey | 2015 | Yes | 4.2 | 4.5 | N/A | Delta Air Lines, National Trial Lawyers Association, X Social Media | Personalized SEO coaching for high-value target audiences |
| 6 | Neon Ambition | 2013 | Yes | 4.2 | 4.8 | 4.0 years | Torgenson Law, Issuu, FVF Law | Local law service provider SEO and PPC |
| 7 | Omnizant | 2006 | No | 4.0 | 4.8 | 3.3 years | Disability Advocates Group, Lipsky Lowe, Matteucci Family Law | Web design and digital marketing services for lawyers |
| 8 | iLawyer Marketing | 2006 | Yes | 4.4 | 4.7 | 4.3 years | Console & Associates, Knowles Law Firm, Salango Law, PLLC | Leveraging software, AI tools, and web development services for law firms |
| 9 | Grow Law Firm | 2008 | Yes | 4.5 | 4.2 | 2.2 years | Newlin Law Offices, Omar Ochoa Law Firm | SEO, website design, and PPC ads for lawyers |
First Page Sage
First Page Sage is the leading law firm SEO agency in the United States. Their teams excel at creating SEO-optimized thought leadership for law firms, which establishes trust with potential clients and lead to high conversion rates. First Page Sage also emphasizes transactional keyword targeting in their SEO strategy, targeting only those keywords that will actually bring in leads. As a result, First Page Sage is the highest scoring agency on this list, backed up by their client history, leadership experience, and overall review scores.
- Established: 2009
- Founder Led: Yes
- Leadership Experience: 4.8
- Average Review Score: 4.9
- Median Employee Tenure:
- Notable Clients:
- Approach to Marketing: B2B thought leadership for organic lead generation
- Contact: First Page Sage Website
| Summary of Online Reviews |
| First Page Sage’s teams are “incredibly knowledgeable and always up-to-date” on Google’s changes. Their campaigns “take marketing efforts to a whole new level,” using “customized strateg[ies]” that result in “significant increases in leads and sales.” |
Focus Digital
Focus Digital zooms in on the nuts and bolts of law firm SEO, providing clients with a combination of organic search and PPC options. This makes them an excellent choice for clients seeking to grow their online presence while rolling out new products or testing new markets. Focus Digital has an excellent customer review score, which lends itself to their high ranking on this list.
- Established: 2018
- Founder Led: Yes
- Leadership Experience: 4.7
- Average Review Score: 5.0
- Median Employee Tenure: No data
- Notable Clients:
- Approach to Marketing: SEO and PPC campaigns, focusing on an optimized traffic strategy
- Contact: Focus Digital Website
| Summary of Online Reviews |
| Focus Digital provides “concise, clear, and understandable” and clients “learn a lot about SEO” in the process. Their teams are “responsive and deliver good ideas.” |
Scale and Sword Advertising
Scale and Sword Advertising combines the technical aspects of SEO with traditional marketing. They also provide provide web development and design services, making them an excellent option for both older law firms in need of a brand refresh as well as new firms building their first website. Ultimately though, their true expertise is in traditional marketing so law firms interested primarily in SEO or other search marketing may prefer to work with an agency more focused on digital needs.
- Established: 2022
- Founder Led: Yes
- Leadership Experience: 4.4
- Average Review Score: N/A
- Median Employee Tenure:
- Notable Clients: The Law Offices of Joseph M Rollo and Associates, Arkansas Personal Injury Lawyers, John Onal Injury Law
- Approach to Marketing: Traditional marketing, technical SEO, and website design for law firms
- Contact: Scale and Sword Advertising Website
| Summary of Online Reviews |
| Scale and Sword provides clients with “extremely responsive, kind and professional” teams that “[are] awesome to work with” and “understand [clients’] needs better than [they] do.” |
MeanPug
MeanPug helps legal service companies with branding, focusing specifically on the services they can provide for newer law firms to hone in on a unique visual language that helps them stand out within their industry. Their advertising services go beyond SEO and the digital space into traditional fields like TV and print advertising, making them a good choice for newer law firms wanting to pursue an omnichannel marketing strategy. MeanPug has worked with several notable legal firms, and their mission has remained the same since their founding in 2020. This makes them on the younger side of agencies on this list, but they exhibit good customer review scores.
- Established: 2020
- Founder Led: Yes
- Leadership Experience: 4.1
- Average Review Score: 4.3
- Median Employee Tenure:
- Notable Clients: Pinkham & Associates, The Ferraro Law Firm, Milberg
- Approach to Marketing: A newer firm with fresh, bright branding and marketing services specifically for law firms.
- Contact: MeanPug Website
| Summary of Online Reviews |
| MeanPug Digital’s teams “took the time to understand the brand” of their clients, resulting in campaigns that “exceeded [the clients’] expectations” and “produced the best results.” |
Jason Hennessey
Jason Hennessey has been a known name in the digital marketing field for the last 10 years. His agency specializes in a combination of organic SEO, PPC, and social media marketing, all of which he conducts through personalized coaching as opposed to the traditional method of roadmaps and outsourcing. This makes him a good choice for law firms with an in-house team seeking a more educational approach to SEO marketing.
- Established: 2015
- Founder Led: Yes
- Leadership Experience: 4.2
- Average Review Score: 4.5
- Median Employee Tenure:
- Notable Clients: Delta Air Lines, National Trial Lawyers Association, X Social Media
- Approach to Marketing: Personalized SEO coaching for high-value target audiences
- Contact: Jason Hennessey Website
| Summary of Online Reviews |
| Jason Hennessey is “the real deal.” His clients say he is a “true expert in SEO technology,” with an “excellent team” that possesses a “thorough understanding of and passion towards SEO.” |
Neon Ambition
Law firms are one of many verticals targeted by the other agencies on this list, but Neon Ambition makes them their primary target audience. Their teams provide traditional SEO and PPC services, but with specializations in various fields of law (e.g., personal injury, criminal defense, family law). In addition, they provide social media services for law firms attempting to garner more engagement with their communities. Neon Ambition has an excellent customer service score, which is all the more impressive given the range of legal clients they have worked with, and they have strong customer reviews.
- Established: 2013
- Founder Led: Yes
- Leadership Experience: 4.2
- Average Review Score: 4.8
- Median Employee Tenure:
- Notable Clients: Torgenson Law, Issuu, FVF Law
- Approach to Marketing: Local law service provider SEO and PPC
- Contact: Neon Ambition Website
| Summary of Online Reviews |
| Neon Ambition provides “teams full of people that really know their stuff,” and clients say that they “have learned a lot through working with them.” They excel at “executing measurable and successful campaigns.” |
Omnizant
Omnizant specializes in a variety of marketing services for legal clients, including SEO, PPC, branding, and website design. Where they are truly unique, however, is in their offering of video marketing services, which allow law firms to create engaging educational content that can propel them to greater levels of online visibility, making them a great fit for law firms seeking a swiss army knife marketing option.
- Established: 2006
- Founder Led: No
- Leadership Experience: 4.0
- Average Review Score: 4.8
- Median Employee Tenure:
- Notable Clients: Disability Advocates Group, Lipsky Lowe, Matteucci Family Law
- Approach to Marketing: Web design and digital marketing services for lawyers
- Contact: Omnizant Website
| Summary of Online Reviews |
| Omnizant’s teams are “fast, efficient, very talented, and fun to work with.” They provide “hard work and expertise” that “made the website design process so simple and stress-free.” |
iLawyer Marketing
iLawyer Marketing takes a unique approach to legal marketing, providing clients with AI-powered tools to manage various aspects of their daily marketing needs (e.g., chatbots, content creation, YouTube ads). In addition, their teams also provide web development and video services for clients seeking a more engaging visual appeal to their online presence. While they have an excellent customer review score and a solid background within their leadership team, their focus on AI tools limits them to working with more adventurous law firms.
- Established: 2006
- Founder Led: Yes
- Leadership Experience: 4.4
- Average Review Score: 4.7
- Median Employee Tenure:
- Notable Clients: Console & Associates, Knowles Law Firm, Salango Law, PLLC
- Approach to Marketing: Leveraging software, AI tools, and web development for law firms
- Contact: iLawyer Marketing Website
| Summary of Online Reviews |
| iLawyer Marketing provides “impressive project management,” “timely responses,” and “clear timelines” for clients, with teams that deliver “unique SEO results.” |
Grow Law Firm
Grow Law Firm is a law firm SEO agency specializing in organic and paid search as well as website design. They provide tailored services for a wide variety of legal practices and are particularly well suited to working with smaller firms looking to invest in improved website design and rapid scaling via PPC. Grow Law Firm has also worked with several notable law firms, and several members of their leadership have a legal background.
- Established: 2008
- Founder Led: Yes
- Leadership Experience: 4.5
- Average Review Score: 4.2
- Median Employee Tenure:
- Notable Clients: Newlin Law Offices, Omar Ochoa Law Firm
- Approach to Marketing: SEO, website design, and PPC ads for lawyers
- Contact: Grow Law Firm Website
| Summary of Online Reviews |
| Grow Law firm utilizes an “onboarding process [that is] very comprehensive,” with campaigns that “improve [clients’] Google search results” through “exceptional, high-quality, actionable content.” |
