The Top B2B Lead Generation Agencies in 2023

Our team analyzed 80+ B2B lead generation agencies, ranking them on 6 weighted factors:

  • Notable Clients (35%): A history of successful work performed for high profile clients is a strong indicator of lead generation expertise, and is the highest weighted factor in our algorithm.
  • Years in Business (25%): Lead generation agencies that have weathered one or more economic downturns have demonstrated their ability to procure leads for their clients in less-than-ideal market conditions.
  • Company Size (20%): Company size is strongly correlated with lead generation ability, as few lead generation agencies are able to grow without strong client relationships built on well-run campaigns.
  • Headquarters (10%): Agencies in major cities have greater access to talent and professional connections, making headquarters location a minor factor in our ranking.
  • Specialty (10%): Lead generation can take many forms. We favor agencies that specialize in reliable lead generation channels that result in high ROI for their clients.

The below table shares the results of our analysis.

The Top B2B Lead Generation Agencies in 2023

# Company Notable Clients Years In Business Company Size Headquarters Specialty
1 First Page Sage Salesforce, Verisign, Equinix 14 51-200 San Francisco, CA Long-Term Organic Lead Generation
2 CIENCE Okta, Shutterstock  8 500+ Denver, CO Outsourced SDR Teams
3 Belkins ValueLabs, Shelby Williams 6 201-500 Dover, DE International Lead Generation
4 Uplead SimScale GmbH, Crealytics 6 51-200 Covina, CA B2B Leads Database & Prospecting Tool
5 N3 (recently acquired by Accenture) Microsoft, Cisco, IBM 19 500+ Atlanta, GA Inside Sales Transformation
6 Launch Leads Mercato, Mindshare 14 51-200 Salt Lake City, UT Email Lead Generation
7 Callbox Acer, Toshiba, LexisNexis 19 500+ Los Angeles, CA Outsourced Call Center 
8 Ziff Davis Performance Marketing N/A 17 500+ Austin, TX Tech-Focused ABM

First Page Sage – for Long-Term Organic Lead Generation

First Page Sage builds long-term, organic lead generation systems for their B2B clients using a combination of thought leadership content and SEO. Their campaigns prioritize ROI through investing in low cost per lead channels. First Page Sage has extensive experience in a variety of B2B industries, ranging from Manufacturing to Agtech to Finance.

  • Location: San Francisco, CA
  • Founded: 2009
  • Price Range: $$$
  • Services offered: Inbound Lead Generation, Thought Leadership SEO, Web Development, Demand Generation

CIENCE – for Outsourced SDR Services

CIENCE is a Denver-based lead generation company that specializes in providing SDR teams for their clients. These teams focus their attention on prospect qualification, ensuring that the leads they provide are actually relevant to their clients’ products. Because of this, CIENCE partners well with companies that have limited sales staffing, but can afford the cost of hiring an outside SDR team.

  • Location: Denver, CO
  • Founded: 2015
  • Price Range: $$$
  • Services offered: People-as-a-Service, Lead Qualification, Appointment Setting

Belkins — for International Lead Generation

International lead generation requires intimate knowledge of the business culture of multiple countries. Belkins is an expert in this difficult but valuable field, and has conducted successful lead generation campaigns for global brands across North and South America, Europe, and Australia.

  • Location: Dover, DE
  • Founded: 2017
  • Price Range: $$$
  • Services offered: Appointment Setting, Lead Research, Email Deliverability Optimization, International Lead Generation

Uplead — for a B2B Leads Database & Prospecting Tool

For companies that have strong sales departments, Uplead offers a deep collection of potential leads as well as a SaaS platform to help salespeople narrowly target desired demographics. Their software allows their customers to find leads using a comprehensive array of search criteria, filtering them by industry,  job title, location, company size, and a host of other factors. Uplead’s services are a good fit for companies with sales teams that are comfortable finding their own leads in an extensive database.

  • Location: Covina, CA
  • Founded: 2017
  • Price Range: $$
  • Services offered: B2B Prospecting, Email Verification

N3 — for Inside Sales Transformation

N3 (who were recently acquired by Accenture) offers consulting services and sales support in addition to lead generation, making them a good fit for larger companies that are trying to revamp their sales processes. They help their customers optimize their sales pipelines, and have extensive experience with enterprises such as Microsoft, Cisco, and IBM.

  • Location: Atlanta GA
  • Founded: 2004
  • Price Range: $$
  • Services offered: Full-cycle Sales Management, Pipeline Management, Sales Consulting

DiscoverOrg — for Business Intelligence

DiscoverOrg offers a software platform that uses proprietary technology to provide their clients with analysis of their  lead funnel and sales pipeline. They employ teams of business intelligence specialists and combine this expertise with a phone-based outreach to help clients convert leads into closed sales.

  • Location: Vancouver, WA
  • Founded: 2007
  • Price Range: $$
  • Services offered: Business Intelligence for Lead Generation

Launch Leads — for Email Lead Generation

Launch Leads specializes in creating segmented contact lists to help their clients’ email marketing efforts. They also offer advertising, cold-calling, and social media services, as well as content generation for overburdened marketing and sales teams. Their clients are most often SaaS businesses, but they have a wide range of industry experience.

  • Location: Salt Lake City, UT
  • Founded: 2009
  • Price Range: $$
  • Services offered: Email List Creation, Email Nurturing, Lead Revival

Callbox — Outsourced Call Center

Callbox focuses almost entirely on phone-based lead generation services, making them a good fit for more traditionally-oriented industries. They also offer limited phone-based ABM and  lead nurturing to help convert leads into MQLs and SQLs for your sales team, but these services are often more expensive than a content-based nurturing campaign.

  • Location: Los Angeles, CA
  • Founded: 2004
  • Price Range: $$
  • Additional services offered: B2B Lead Generation, ABM, International Lead Generation

Ziff Davis Performance Marketing — for Tech-Focused ABM

Ziff Davis Performance Marketing focuses entirely on technology companies, leveraging ABM to target high value leads for their clients. They maintain a proprietary database that their teams use to strategically profile potential customers in order to prioritize the highest ROI prospects. Because of their ABM focus and cost, they are best suited for larger businesses that focus on providing services for enterprise clients.

  • Location: Austin TX 
  • Founded: 2006
  • Price Range: $$$$
  • Services offered: ABM, Appointment Setting, Business Intelligence
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