Evan Bailyn

In this article, we discuss the 10 most important metrics for growth marketing, providing benchmarks for and explaining each.

In this article, we break down how truly excellent B2B SaaS landing pages are made by comparing and contrasting three example pages.

This article explains the Corpus of Content model of SEO and how to create the best piece of content on the Internet for each of your keywords.  

In this article, we compare 8 major demand generation channels, and explain the advantages and disadvantages of each.

In this article, we share best practices for generative engine optimization that will help businesses get recommended by ChatGPT and AI overviews.

In this report, we share our data on the average cost per lead (CPL) for 30 industries, for both paid and organic channels.

In this report, we share average customer retention rates by industry in 2026.

In this guide, we discuss how content marketing is used for lead generation, and how to create and execute a content marketing strategy.

In this article, we explain the customer acquisition funnel, and how to optimize your strategy at each stage.

In this piece, we’ll explain how to use SEO as a lead generation tool, and how it complements other marketing channels.