Evan Bailyn

In this article, we share our data on customer acquisition strategies for SaaS companies, looking at lead generation, conversion, and sales.

In this article, we share our approach to AI search optimization strategy and best practices for companies seeking to improve their chances of getting their company or products recommended by genearative AI tools

In this report, we share the most important marketing KPIs and metrics for medtech businesses to track, as well as benchmarks for each.

In this guide, we share how to create and execute a comprehensive medtech content marketing strategy.

In this report, we share our research on click-through rates for each organic ranking position, ad position, and search element on Google.

In this guide, we explain how to build an effective manufacturing marketing strategy, including audience identification, message crafting, and setting kPIs.

This guide walks you through creating an effective content marketing strategy, from initial goal-setting all the way to measuring results.

Our team compiled data from independent sources and our own interal research study to prepare this report sharing a variety of generative AI statistics, including market share, use case trends, and commercial usage by industry.

In this article, we share our report on the top law firm SEO agencies, based on their reviews, experience, and work history.

In this article, we provide ranking & analysis of the top customer acquisition channels, and break down customer acquisition budgets.