Evan Bailyn

In this article, we provide benchmarks for the 7 most important B2B SaaS Marketing KPIs, and explain how to use each metric.

In this article, we explain each stage of the digital marketing funnel, and how to optimize your website for more visitors to convert in each.

In this report, we share our data on lead-to-opportunity conversion rates from both our internal sales data and clients we’ve worked with.

In this report, we share website traffic-to-lead conversion rates segmented by industry, by traffic source, and by page type.

In this article, we break down the factors to consider when creating your B2B SaaS marketing budget, and share 3 example marketing budgets.

In this article, we explain how to optimize each stage of the B2B lead generation funnel, all the way from Discovery to Conversion.

In this report we provide average website conversion rates segmented by industry and by first-touch marketing channel.

In this article, we share the top customer acquisition KPIs for 30 B2B industries, as well as benchmarks for each.

In this report, we share our internal statistics on ROAS, collected from 52 client campaigns between 2019 and 2025.

This article outlines critical metrics to analyze when running a demand generation campaign, and provide general benchmarks for each.