Evan Bailyn

In this article, we discuss how to create a marketing strategy for both B2B and B2C medtech companies in 2026.

In this report, we share industry-segmented clickthrough rate benchmarks for Google ads as well as the top 3 organic search positions.

In this article, we compare the CTRs of organic vs paid search results and offer guidance on how to use each channel. 

In this article, we explain you how medtech companies can create, implement, and adjust a go-to-market strategy.

In this article, we discuss how to determine if a lead originated from SEO, and explain the pros and cons of common attribution models.

In this article, we discuss the most important KPIs for B2B marketers and how to measure them, providing benchmarks for each.

In this article, we share our research on the top digital transformation companies in the US, and discuss their specialties.

In this article, we discuss keyword types on a scale of transactionality, and which keyword categories are most valuable for SEO.

In this article, I share my first-hand knowledge of selling a business to private equity, and discuss the pros and cons of doing so.

In this article, we discuss customer acquisition strategy for edtech companies, explaining how to optimize each stage of the process.