Evan Bailyn

In this article, we compare SEO vs SEM, discussing which is better based on their advantages, disadvantages, and your marketing goals.

This report shares average conversion rates, segmented by industry and by marketing channel.

This report shares our Google Ad conversion rate data collected from 121 client accounts between 2021 and 2025.

In this article, we discuss which keyword types are most valuable for B2B businesses, and how to build a strategy based around them.

Does AI-generated content work for SEO? We conducted a 6 month study study from June - December 2023 to answer this question.

In this article, we discuss the benefits and drawbacks of adopting a demand generation approach to customer acquisition.

In this article, we share which digital marketing metrics & KPIs you should track in 2026, as well as successful campaign benchmarks for each.

In this article, we discuss the most important customer acquisition KPIs to track, provide benchmarks for each, and discuss their relevance.

In this article, we use our proprietary data to share 5 SEO benchmarks for 20 industries.

This article provides benchmarks and averages for conversion rates according to marketing channel, traffic source, and industry.