Evan Bailyn

In this article, we define content repurposing, then provides the framework for integrating it into your marketing organization.

In this article, we discuss what a good overall Engagement Rate is in Google Analytics, broken down by industry, and how to improve yours.

In this article, we share average customer lifetime value (LTV) benchmarks for services companies based on data from our 12 years of working with 200+ clients.

In this article, we explain the different between demand generation and lead generation, and discuss ideal use cases for each.

In this article, we discuss the advantages and disadvantages of demand generation vs ABM, and then describe ideal use-cases for each.

This guide outlines how to craft a personalized thought leadership marketing strategy and create effective thought leadership content.

In this article, we explain the relationship between thought leadership & SEO, and how to combine both in your marketing program.

In this report, we share our data on organic traffic averages, pulled after 1-2 years of conducting organic marketing campaigns.

Int his article, we provide a guide to SaaS growth marketing, focusing on customer acquisition while reducing churn.

In this article, we answer the question of how much content a website should publish for SEO purposes by examining the relationship between publishing frequency, content quality, and ROI.