Evan Bailyn

This article explains the Corpus of Content model of SEO and how to create the best piece of content on the Internet for each of your keywords.  

Our research team calculated the average CAC for startups across 29 industries, which we further subdivided into B2B and B2C companies.

In this article, we share best practices for generative engine optimization that will help businesses get recommended by ChatGPT and AI overviews.

In this report, we share our data on the average cost per lead (CPL) for 30 industries, for both paid and organic channels.

In this post, we share SEO ROI statistics broken down by industry, further segmenting it by Return on Advertising Spend (ROAS), ROI, and time to break-even.

We present the average conversion rate for 25 B2B industries along with industry-specific suggestions to optimize conversion rates.

In this report, we share average customer retention rates by industry in 2025.

In this guide, we discuss how content marketing is used for lead generation, and how to create and execute a content marketing strategy.

In this article, we explain the customer acquisition funnel, and how to optimize your strategy at each stage.

In this piece, we’ll explain how to use SEO as a lead generation tool, and how it complements other marketing channels.