Reports

In this article, we discuss the 10 most important metrics for growth marketing, providing benchmarks for and explaining each.

In this report, we share our data on the average cost per lead (CPL) for 30 industries, for both paid and organic channels.

Our team recently conducted a meta-analysis of conversion rates for various calls-to-action (CTAs). Our findings are shared in this report.

In this report, we present our conversion rate data, organized by channel, from our agency’s clients collected between 2016 and 2021.

In this report, we share our internal statistics on ROAS, collected from 52 client campaigns between 2018 and 2022.

This report contains organic benchmarks and ROI statistics for LinkedIn, compiled from 8 years of campaigns on behalf of small to midsize B2B clients with annual revenues of $5M–$250M.

We compile the most relevant and interesting statistics about B2B SEO in this article, with a focus on the most recent research.

In this article, we discuss the ROI, cost, and average marketing budget percentage of the most common B2B lead generation techniques.

In this post, we share 15 years of results comparing SEO and PPC conversion rates.

In this report, we share 14 key metrics and benchmarks for SaaS companies, organized by their role in measuring your company's performance.