
SEO vs Paid Search: A Primer
September 25, 2025
In this article, we discuss SEO vs paid search, their advantages and disadvantages, and explain how to use both.
The Top B2B Content Marketing Agencies of 2026
September 25, 2025
This report provides our findings on the top B2B content marketing agencies, based on their experience, notable clients, and size.
ChatGPT Optimization: 2026 Guide
September 12, 2025
In this guide, we explain how ChatGPT’s recommendation algorithm works, and how to position your company so that it will be at the top of that list.
SaaS Free Trial Conversion Rate Benchmarks
September 5, 2025
In this report, we share out data on SaaS free trial (both opt-in and opt-out) and freemium conversion rate benchmarks.
B2B Content Marketing Benchmarks: Your Guide for 2026
August 29, 2025
We share 5 of the most common goals for B2B content marketing plus 8 benchmarks that indicate whether your efforts are on track.
Average CAC for SaaS Businesses, by Industry & Customer Type
August 29, 2025
In this article, we discuss the blended CAC for each SaaS industry, broken down by customer type (B2C, Small B2B, Middle Market B2B, and Enterprise).
Local SEO: The 2026 Guide
August 21, 2025
In this guide, we discuss what kind of companies should invest in local SEO, how to build a local SEO strategy, and how to create content for local SEO.
The Generative Engine Optimization (GEO) Guide
August 15, 2025
In this guide, we explain how generative engine algorithms make recommendations, and how your company should approach generative engine optimization.
The Top Demand Generation Agencies of 2026
August 15, 2025
In this article, we share our research on the top demand generation agencies in 2026, and discuss their specialties.
The Largest Content Marketing Agencies in the US – 2026
August 1, 2025
Our team has complied a list of the 8 largest content marketing agencies in the US, based on notable clients and reputation in their niche.