SEO Blog

In this report, we share the top SEO expert witnesses, based on their trial experience, technical expertise, and history in SEO.

In this report, we seek to answer the question, “Which industries’ customers are turning to generative AI to make purchases?”

Our research team surveyed US adults to determine the percentage of people that used a generative AI platform to make a purchasing decision. The results are presented in this report.

In this article, we share the most important customer acquisition metrics to track, as well as benchmarks for each.

In this article, we discuss SEO vs paid search, their advantages and disadvantages, and explain how to use both.

In this guide, we explain how ChatGPT’s recommendation algorithm works, and how to position your company so that it will be at the top of that list.

In this report, we share out data on SaaS free trial (both opt-in and opt-out) and freemium conversion rate benchmarks. 

We share 5 of the most common goals for B2B content marketing plus 8 benchmarks that indicate whether your efforts are on track.

In this article, we discuss the blended CAC for each SaaS industry, broken down by customer type (B2C, Small B2B, Middle Market B2B, and Enterprise).

In this guide, we discuss what kind of companies should invest in local SEO, how to build a local SEO strategy, and how to create content for local SEO.