Last updated: September 11, 2024
This article ranks the top healthcare marketing agencies in 2024. Our research team conducted this analysis beginning with a starting pool of 60+ agencies, which we then rank ordered according to a proprietary algorithm consisting of:
- Notable Clients (40%): A listing of the agency’s top three most notable clients within the healthcare industry. In cases where explicit healthcare clients could not be found, clients in tangential fields (e.g., pharmaceuticals, supplements, addiction treatment) are used.
- Leadership Experience Score (30%): A 1-5 qualitative ranking of the agency’s C-suite, based on prior experience at larger marketing companies as well as any background in healthcare.
- Average Reviews (20%): A 1-5 quantitative ranking of the agency’s online reviews. In cases where the agency services a wide variety of industries, the numbers presented below may be adjusted to reflect the reviews of apparent healthcare clients.
- Founder Led/Median Employee Tenure (10%): These two factors are the smallest part of our ranking, but both speak to an agency’s ability to retain core staff. Losing founders or employees both can lead to a decline in service quality as institutional knowledge is lost with them.
The top results of our analysis are presented in the table below, with entries being associated with a specific marketing specialty. In addition, we have included the location of each agency’s corporate headquarters, which may be an important consideration for companies seeking local marketing services.
The Top Healthcare Marketing Agencies in 2024
| Rank | Company | Established | Founder Led | Leadership Experience | Average Reviews | Median Employee Tenure | Notable Clients | Approach to Marketing |
| 1 | First Page Sage | 2009 | Yes | 4.9 | 4.9 | 4.3 years | Dignity Health, City of Hope, Constellation Behavioral Health | Combines thought leadership expertise with SEO for high-ROI lead generation |
| 2 | Epsilon | 1969 | No | 4.4 | 4.8 | 4.6 years | Visionworks, Walgreens | Full-service enterprise marketing for medtech firms looking for primarily paid advertising |
| 3 | Icovy | 2019 | Yes | 4.2 | 4.6 | 2.9 years | Poba Medical, Kaneka Medical | Video, branding, and email marketing for medtech Companies |
| 4 | The ABM Agency | 2007 | Yes | 4.0 | 4.5 | 1.7 years | MedPost, Care Spot | Omnichannel ABM agency with experience with medtech firms |
| 5 | Parker White | 1997 | Yes | 4.1 | 4.5 | 3.7 years | Polaris, Preferred Medicine, InTouch Health | Brand development and marketing services for medical and lifestyle brands |
| 6 | FEED. The Agency | 2010 | Yes | 4.6 | 4.6 | No data | The Smile Center, Brain & Spine Surgeons of New York | Branding, reputation management, and video marketing |
| 7 | Cardinal Digital Marketing | 2009 | Yes | 4.1 | 4.5 | 1.8 years | North American Dental Group, Upperline Health, Greater Good Health | Webinar marketing for medtech companies |
| 8 | Digital Drew SEM | 2017 | Yes | 4.0 | 4.4 | No data | Nessel, Performance Health Partners, Stepful | PPC and paid search for healthcare providers |
| 9 | Distill Health | 2018 | Yes | 3.9 | 4.3 | 3.4 years | Theragen, Nuvara | Brand development and design services paired with experience in preparing medtech firms for funding rounds |
| 10 | Precision Effect | 1979 | No | 3.7 | 4.3 | 7.1 years | Spectrum Plastics, Machine Solutions, BK Medical | Social media and branding for medical |
| 11 | Exponents | 1985 | No | 3.6 | 4.1 | 2.4 years | HealthGrid | Trade show booth building |
| 12 | iBoost | 1999 | No | 3.6 | 4.2 | 2.0 years | Laserlux Aesthetics, National Vascular Associates | Combining SEO with patient Services |
First Page Sage
First Page Sage is an SEO and content marketing agency specializing in thought leadership marketing for healthcare businesses. This makes them an ideal choice for organizations seeking to become recognized authorities within their niche of healthcare, as well as those seeking to develop trust with new audiences. In addition to content marketing, they provide strategic roadmaps for organizations with in-house content teams that primarily need strategic direction.
- Notable Clients: Dignity Health, Constellation Behavioral Health, City of Hope
- Leadership Experience: 4.9
- Company Size: 100-250
- Year Founded: 2009
- Headquarters: San Francisco, CA
- Average Reviews: 4.9
- Main Focus: Combines thought leadership expertise with SEO for high-ROI lead generation
- Contact: First Page Sage Website
| Summary of Online Reviews |
| First Page Sage is considered by many healthcare companies to be their “greatest asset” when it comes to “thought leadership content and lead generation”. Their clients can often “expand [their] content offerings, including white papers and sales materials” due to having an “incredibly knowledgeable” team on their side that “understands [their] voice.” |
Epsilon
Epsilon marketing is a marketing agency that focuses on providing healthcare clients with PPC and paid advertising services. The short term use-cases for this medium typically applies to testing out new audiences or rolling out new products, making them a particularly good fit for companies in the medtech sector. In addition, they provide a range of digital and traditional options for companies seeking omnichannel campaigns to maximize their overall reach.
- Notable Clients: Visionworks, Walgreens
- Leadership Experience: 4.4
- Company Size: 1,000+
- Year Founded: 1969
- Headquarters: Irving, TX
- Average Reviews: 4.0
- Main Focus: Full-service enterprise marketing for medtech firms looking for primarily paid advertising
- Contact: Epsilon Website
| Summary of Online Reviews |
| Epsilon provides “responsive” teams that produce “strong results,” however their services can be “very costly” depending on what services you are considering. |
Icovy
Icovy is a healthcare marketing agency specializing in a wide variety of niche marketing channels. Most notably, they provide animation video options which might be useful for pediatric and other adolescent-facing services. Similarly, they offer branding options for startups who are still discovering their niche within the industry as well as email marketing for companies seeking to improve late-stage funnel conversion. Icovy’s wealth of options is contrasted by their age: they are a relatively young, relatively small operation, however they have worked with several notable clients to great effect, resulting in positive online reviews.
- Notable Clients: Poba Medical, Kaneka Medical
- Leadership Experience: 4.2
- Company Size: 11-50
- Year Founded: 2019
- Headquarters: Scottsdale, AZ
- Average Reviews: 4.8
- Main Focus: Video, Branding, and Email Marketing for Medtech Companies
- Contact: Icovy Website
| Summary of Online Reviews |
| Icovy utilizes “very well-versed” teams to provide clients with “a bigger online presence” all while “spending significantly less annually.” They help “establish a brand awareness strategy” tailored for clients needs, which has led to “an overall increase in company revenue.” |
The ABM Agency
As the name implies, The ABM Agency specializes in account-based marketing (ABM) services. This strategy works best for healthcare companies seeking to convert a single, very large account, e.g. a medtech company attempting to convert a regional chain of hospitals into using their device. Although the use case for ABM is more limited than other channels, having an agency that specializes in this form of marketing is an essential option to those who need it.
- Notable Clients: MedPost, Care Spot
- Leadership Experience: 4.0
- Company Size: 10-49
- Year Founded: 2007
- Headquarters: Atlanta, GA
- Average Reviews: 4.5
- Main Focus: Omnichannel ABM agency with experience with medtech firms
- Contact: The ABM Agency Website
| Summary of Online Reviews |
| The ABM Agency are “authorities in their industry,” providing teams that go “above and beyond” to “produce better ROIs” for their clients. |
Parker White
Parker White is a brand strategy and web design marketing agency that helps healthcare clients create tailored language and visual presentations with which to present their company and products. These services are typically most useful for younger companies who do not yet have their branding established or older companies whose websites are in need of updating. Parker White is a well-established company, having been in business for more than two decades. They are on the smaller side of the agencies on this list and the prior experience of their C-suite is centered more in marketing than in healthcare, however they have worked with several large clients and they have very positive online reviews.
- Notable Clients: Polaris, Preferred Medicine, InTouch Health
- Leadership Experience: 4.1
- Company Size: 11-50
- Year Founded: 1997
- Headquarters: Encinitas, CA
- Average Reviews: 4.8
- Main Focus: Brand development and marketing services for medical and lifestyle brands
- Contact: Parker White Website
| Summary of Online Reviews |
| Parker White “operates according to high standards” despite maintaining a “fun culture” that clients “thoroughly enjoy” working with. |
FEED. The Agency
FEED specializes in branding and PR for healthcare companies, particularly in the MedTech field. In addition, they provide video marketing services; the combination of the two in tandem with a strong social media presence (which they also offer) makes a good option for companies considering an influencer marketing-focused campaign. Feed The Agency is a small firm, however their exclusive specialization in representing healthcare brands has resulted in contracts with some remarkably notable clients with a great deal of success, as indicated in their online reviews.
- Notable Clients: The Smile Center, Brain & Spine Surgeons of New York
- Leadership Experience: 4.6
- Company Size: 1-10
- Year Founded: 2010
- Headquarters: Fayetteville, AK
- Average Reviews: 4.8
- Main Focus: Branding, Reputation Management, and Video Marketing
- Contact: Feed The Agency Website
| Summary of Online Reviews |
| Feed The Agency creates “emotive yet conversion-focused ideas” that “sell at scale” and “shift market behaviors.” |
Cardinal Digital Marketing
Cardinal Digital Marketing is a healthcare marketing agency which helps clients organize campaigns to develop warmer leads through the use of webinars. Their services appear to be primarily targeted at medtech companies, however their client history also suggests some experience with more general healthcare companies, as well. Cardinal Digital Marketing is a mid-size company, appropriate for one of its tenure, with exceptional customer reviews. Their leadership appears to specialize largely in conversion and sales best practices, and their customer reviews are notably high.
- Notable Clients: North American Dental Group, Upperline Health, Greater Good Health
- Leadership Experience: 4.1
- Company Size: 51-200
- Year Founded: 2009
- Headquarters: Atlanta, GA
- Average Reviews: 4.8
- Main Focus: Webinar Marketing for medtech companies
- Contact: Cardinal Digital Marketing Website
| Summary of Online Reviews |
| Cardinal Digital Marketing that helps companies “drive more leads” in campaigns that “surpassed [client’s] expectations.” |
Digital Drew SEM
Digital Drew SEM specializes in PPC and paid search consulting for healthcare companies. The company appears to be an exceptionally small operation, which reflects the youth of the company, however their customer reviews suggest an agency that makes an excellent fit for companies seeking to test out short term marketing campaigns with specialized attention from the agency’s owner. Digital Drew SEM has used this tailored approach to great effect, working with several notable clients in the healthcare field.
- Notable Clients: Nessel, Performance Health Partners, Stepful
- Leadership Experience: 4.3
- Company Size: 2-10
- Year Founded: 2017
- Headquarters: New York, NY
- Average Reviews: 4.9
- Main Focus: PPC and paid search for healthcare providers
- Contact: Digital Drew SEM Website
| Summary of Online Reviews |
| Digital Drew SEM has an impressive level of “commitment and quality of work” and has the “ability to explain complex marketing issues to a non-marketer,” but some clients did report issues with the “scheduling timelines.” |
Distill Health
Distill Health works with healthcare startups who are undergoing initial rounds of funding to grow the company. Their specialization is niche, but an essential asset for startups and small healthcare companies requiring a specialized marketing service. The company is relatively young and their expertise is appropriately limited, however they have a great deal of success with their campaigns, according to their online reviews.
- Notable Clients: Theragen, Nuvara
- Leadership Experience: 3.9
- Company Size: 1-10
- Year Founded: 2018
- Headquarters: Austin, TX
- Average Reviews: 5.0
- Main Focus: Brand development and design services paired with experience in preparing medtech firms for funding rounds
- Contact: Distill Health Website
| Summary of Online Reviews |
| Distill Health arms clients with a “detailed roadmap” for clients to provide an “extremely positive” customer experience. |
Precision Effect
Precision Effect is a healthcare marketing agency that caters to B2C healthcare companies attempting to increase their online visibility through comprehensive social media campaigns. Their C-suite has their experience predominantly from within the company, however they have overseen effective social media campaigns for several highly recognizable clients to great effect, resulting in exceptionally high online reviews.
- Notable Clients: Spectrum Plastics, Machine Solutions, BK Medical
- Leadership Experience: 3.7
- Company Size: 51-200
- Year Founded: 1979
- Headquarters: Boston, MA
- Average Reviews: 4.9
- Main Focus: Social Media and branding for medical
- Contact: Precision Effect Website
| Summary of Online Reviews |
| Precision Effect utilizes “talented” teams to produce “high-quality content” on a “regular timeline.” |
Exponents
Exponents is a healthcare marketing agency that specializes in trade show booth building and coaching for healthcare professionals. This practice allows clients to successfully attract warm leads through an interactive booth which can either be built for clients from scratch or which Exponent’s teams can work with in-house teams to build. Their teams have a great deal of experience in this niche field and operate with small teams, but have several decades experience in doing so with remarkable success.
- Notable Clients: HealthGrid
- Leadership Experience: 3.6
- Company Size: 11-50
- Year Founded: 1985
- Headquarters: Orlando, FL
- Average Reviews: 4.8
- Main Focus: Trade Show booth building
- Contact: Exponents Website
| Summary of Online Reviews |
| The Exponents regularly “exceeded expectations,” producing trade show booths that were “smooth and easy to navigate.” |
iBoost
iBoost specializes in website design services for a wide variety of healthcare specialists (e.g., dentist offices, hospitals, plastic surgery offices) Their services are designed to incorporate interactive elements that increase patient acquisition rates, such as patient management portals, scheduling/billing services, as well as telehealth pages which make prospective patients more likely to convert. The agency has a specialized knowledge of design and the needs of healthcare companies, but maintains smaller teams to handle their clients.
- Notable Clients: Laserlux Aesthetics, NAtional Vascular Associates
- Leadership Experience: 3.8
- Company Size: 11-50
- Year Founded: 1999
- Headquarters: Atlanta, GA
- Average Reviews: 4.9
- Main Focus: Website design services for patient acquisition
- Contact: iBoost Website
| Summary of Online Reviews |
| iBoost “provides services as well as great client relations” with a customer service team that is “off the charts.” Their campaigns have resulted in an “increase in phone calls” and a “great final product.” |
