Last updated: September 27, 2024
This report ranks the top cybersecurity SEO agencies in 2024, based on a proprietary algorithm developed by our research team. From a total pool of 75+ candidates, we rank-ordered agencies based on the following criteria:
- Notable Clients (30%): The top 3 most recognizable cybersecurity clients listed on the agency’s website or on 3rd party databases, with a higher score being awarded the more recognizable a client is.
- Leadership Experience Score (20%): A quantitative evaluation of the agency’s C-suite and senior leadership, based on an examination of # years experience in SEO, as well as prior experience at cybersecurity companies.
- Average Reviews (20%): A 1-5 star ranking of each firm based on their online reviews, averaged out to the nearest whole star. In cases where the SEO firm does more than just cybersecurity, the score has been adjusted to more accurately fit their performance with cybersecurity clients.
- Founder Status (10%): A generalized score based on the size and tenure of the company to determine whether or not they have experienced a healthy amount of growth.
- Year Established (10%): We consider an agency’s age to be a reflection of their ability to adapt to changing market conditions while continuing to deliver effective SEO services for their clients.
- Median Employee Tenure (10%): We used LinkedIn Insights to provide a rough measure of employee tenure, and favor agencies with longer tenures as employee retention correlates positively with training and opportunities for skill development.
The following table presents the top 10 scoring agencies evaluated by our team. In addition to their ranking scores, we have also included information pertaining to the agency’s corporate HQ as well as their unique approach to SEO to get an idea of what they excel at.
The Top Cybersecurity SEO Agencies in 2024
| Rank | Company | Established | Founder Led | Leadership Experience Score | Average Review Score | Median Employee Tenure | Notable Clients | Specialty |
| 1 | First PageSage | 2009 | Yes | 4.9 | 4.8 | 4.3 years | New Context, Cyberfort, SpiderOak, ZPE Systems | Thought leadership SEO for cybersecurity leaders |
| 2 | REQ | 2008 | No | 4.6 | 4.5 | 3.9 years | Virtru, Carahsoft, Vantage Data Centers | Branding and design for cybersecurity demand generation |
| 3 | TOP Agency | 2019 | Yes | 4.6 | 4.4 | 4.8 years | FreshBooks, Ameriprise Financial | Branding and influencer marketing for B2C cybersecurity companies |
| 4 | Alloy Media + Marketing | 1997 | Yes | 3.9 | 4.4 | 2.9 years | Coro, SonicWall, Cyneriol | Branding, PR, and UX design |
| 5 | CyberWhyze | 2013 | No | 3.9 | 3.5 | 1.6 years | Cisco, Comstor, Fireeye | Video and social media marketing |
| 6 | Alaniz Marketing | 2008 | Yes | 3.9 | 4.4 | 2.9 years | CuneXus, Alliance Credit Union | SEO-focused web dev and branding |
| 7 | BlueText | 2011 | No | 4.3 | 4.8 | 3.3 years | Obrela, Varonis, Centauri | Advertising, branding, and digital orchestration for cybersecurity companies |
| 8 | Metric Theory | 2012 | Yes | 4.3 | 4.6 | 3.1 years | Zenefits, GoFundMe, Carvana | PPC and social media marketing |
| 9 | Aspectus Group | 2008 | Yes | 4.2 | 4.9 | 4.3 years | Flexxon, Clavister | Branding and digital marketing strategy for cybersecurity companies |
| 10 | Proper Expression | 2018 | Yes | 4.2 | 5.0 | 1.4 years | DeskDirector, Robocorp | Webinar marketing and coaching for B2B cybersecurity firms |
First Page Sage
First Page Sage is the country’s top ranking SEO agency, and specializes in developing high quality, keyword-targeted content for their clients. They are a full-service agency that also offers a wealth of additional services including strategy roadmaps and auditing, keyword mapping and landscape analysis, as well as creation of specialized conversion content such as white papers and reports.
First Page Sage has worked with several notable cybersecurity clients, and their leadership consists of some of the leading authority figures in SEO marketing. The company has seen consistent growth and development since its founding, due to a high level of quality reflected in its online customer reviews.
- Notable Clients: New Context, Cyberfort, SpiderOak, ZPE Systems
- Leadership Experience: 4.9
- Company Size: 100-250
- Year Founded: 2009
- Headquarters: San Francisco, CA
- Average Reviews: ★★★★★
- Approach to Marketing: Thought leadership SEO for cybersecurity leaders
- Contact: First Page Sage Website
| Summary of Online Reviews |
| Cybersecurity companies consider First Page Sage their “greatest asset when it comes to lead generation.” Their content quality is reported to be “way above other agencies”. Their clients report “significantly reduced CACs” despite the “longer startup period” that First Page Sage uses to learn about their clients’ services. |
REQ
REQ specializes in branding and web design for cybersecurity companies, making them the best choice for existing companies who need to redefine their space in the industry or who simply have an outdated website that needs optimization. In addition, they provide clients with analytics services to more accurately measure the success of existing campaigns and make effective roadmaps forward.
REQ has worked with several notable cybersecurity companies and their leadership appears well-versed in a wide variety of marketing channels and styles. The company has seen consistent growth over the last decade and a half, which is reflected in the quality of its online reviews.
- Notable Clients: Virtru, Carahsoft, Vantage Data Centers
- Leadership Experience: 4.4
- Company Size: 100-250
- Year Founded: 2009
- Headquarters: Washington, DC
- Average Reviews: ★★★★★
- Approach to Marketing: Branding and design for cybersecurity demand generation
- Contact: REQ Website
| Summary of Online Reviews |
| REQ is “a true partner” for clients featuring teams that integrate well with client teams “rather than just an agency we’re working with,” delivering an “extremely high quality of work.” |
TOP Agency
TOP Agency is a cybersecurity SEO agency that specializes in branding services, making them an ideal match for companies seeking to improve their online image or younger companies still attempting to nail down their unique niche within the industry. They also provide influencer marketing service, a rarely offered option that places them more in the B2C realm of cybersecurity options, but an excellent choice for companies seeking viral guerilla marketing.
Our team did not note any strictly cybersecurity clients for this agency, however, we noted several adjacent industry options, like tech and finance. The firm has a background primarily in marketing rather than cybersecurity, as well, however, its rate of growth since the company’s founding in 2018 and the quality of its online reviews are impressive.
- Notable Clients: FreshBooks, Ameriprise Financial
- Leadership Experience: 4.6
- Company Size: 100-250
- Year Founded: 2018
- Headquarters: Austin, TX
- Average Reviews: ★★★★★
- Approach to Marketing: Branding and influencer marketing for B2C cybersecurity companies
- Contact: TOP Agency
| Summary of Online Reviews |
| TOP Agency provides clients with an “effective and communicative” team that delivers “excellent results” with “incredible service.” |
Alloy Media + Marketing
Alloy Marketing provides clients with access to a range of services primarily geared towards improving the customer experience. For branding, they provide initial research & strategy options as well as visual identity and messaging to facilitate implementation. Their UX teams provide clients with omnichannel optimizations to improve mobile and desktop performance based on initial auditing and evaluations.
Alloy is a larger cybersecurity SEO agency, and their client history features several notable names in the industry. Their online reviews suggest a firm with an overall high success rate that reflects the experience of a company with almost three decades of experience.
- Notable Clients: Coro, SonicWall, Cyneriol ,
- Leadership Experience: 4.3
- Company Size: 201-500
- Year Founded: 1997
- Headquarters: New York, NY
- Average Reviews: ★★★★☆
- Approach to Marketing: Branding, PR, and UX design
- Contact: Alloy Media + Marketing Website
| Summary of Online Reviews |
| Alloy Media + Marketing provides a “very professional and cooperative team” that “knows exactly what to do,” however a few clients have noted “poor quality delivery” as a problem. |
CyberWhyze
Unlike other companies which target cybersecurity as one of several industries, CyberWhyze markets their services directly and exclusively towards them. CyberWhyze fills an important hole in cybersecurity SEO agencies, providing clients with video and video-related services. This allows their clients to generate warmer leads with engaging content that can be repurposed for a wide variety of marketing channels such as SEO, PPC, social media.
CyberWhyze has extensive experience working with cybersecurity companies to good effect, based on their online reviews. Their leadership is well-versed in both cybersecurity and marketing, and the company’s small teams indicate a high likelihood of working with someone in upper management.
- Notable Clients: Cisco, Comstor, Fireeye
- Leadership Experience: 4.7
- Company Size: 11-50
- Year Founded: 2013
- Headquarters: Sacramento, CA
- Average Reviews: ★★★☆☆
- Approach to Marketing: Video and social media marketing
- Contact: CyberWhyze Website
| Summary of Online Reviews |
| CyberWhyze helps clients by “putting together a detailed cybersecurity content marketing strategy” with a team that “knows the industry inside and out,” but some clients note that they sometimes have trouble “showing up” for scheduled meetings. |
Alaniz Marketing
Alaniz Marketing is a cybersecurity SEO agency that focuses on providing clients with technical SEO services, such as webdev, wordpress development, site auditing, and platform integration. In addition, they provide a content department that can help clients with a digital branding strategy that pins down their unique language in the cybersecurity space.
Alaniz Marketing has worked with a smaller number of cybersecurity companies compared with others on this list, and their leadership, while very experienced, is limited to two people based on their website. This is consistent with the firm’s decision to keep their teams lean, despite the agency’s overall tenure.
- Notable Clients: CuneXus, Alliance Credit Union
- Leadership Experience: 3.9
- Company Size: 10-25
- Year Founded: 2008
- Headquarters: Novato, CA
- Average Reviews: ★★★★★
- Approach to Marketing: SEO-focused webdev and branding
- Contact: Alaniz Marketing Website
| Summary of Online Reviews |
| Alaniz excels at “building tools that really highlight” their clients strengths, which their teams accomplish by “understanding their clients business processes.” |
BlueText
Blue Text provides cybersecurity SEO as part of their larger omnichannel “digital orchestration” package, which includes PPC, traditional marketing, and organic social media. For prospective clients attempting to identify their most useful marketing channel, this might make an ideal pairing. BlueText also provides these services a la carte, with clients being able to customize their packages as they see fit.
BlueText has partnered with several highly notable names in the cybersecurity industry in the past. Their website contains little, if any, information on their leadership. The firm is relatively small compared to others on this list, however, this may be appropriate since they are a relatively new company.
- Notable Clients: Obrela, Varonis, Centauri
- Leadership Experience: 3.5
- Company Size: 11-50
- Year Founded: 2011
- Headquarters: Washington DC
- Average Reviews: ★★★★☆
- Approach to Marketing: Advertising, Branding, and digital orchestration for cybersecurity companies
- Contact: BlueTexWebsite
| Summary of Online Reviews |
| Blue Text “delivers a beautiful and user-friendly site” and provides deliverables “within the right time frames,” but some clients complain of “average services” |
Metric Theory
Metric Theory is a cybersecurity SEO agency that specializes in PPC and paid search offerings. This makes them an ideal candidate for cybersecurity companies that want to roll out a new product or test new keywords to identify new audiences, but it limits their use case to relatively short-term campaigns. In addition to PPC, they also provide social media marketing, which would be ideal for B2C companies seeking organic growth.
Metric Theory does not have extensive experience in the cybersecurity industry, based on their online client history. Their leadership appears to have a solid background in marketing as a whole rather than specifically in SEO, and the company has seen solid growth for having been in business for just more than a decade.
- Notable Clients: Zenefits, GoFundMe, Carvana
- Leadership Experience: 3.5
- Company Size: 100-250
- Year Founded: 2013
- Headquarters: San Francisco, CA
- Average Reviews: ★★★★☆
- Approach to Marketing: PPC and social media marketing
- Contact: Metric Theory Website
| Summary of Online Reviews |
| Metric Theory provides “phenomenal service” that had made for a “successful engagement” which “reduced [client”s] CAC by five times,” but clients have noted they “could have benefitted from having more resources.” |
Aspectus Group
Aspectus Group provides cybersecurity clients with access to a wealth of services centered around digital marketing, which includes PPC and paid search, email marketing, and social media campaigns. This makes them an ideal choice for clients seeking a comprehensive digital marketing strategy that improves the customer experience at every stage of the sales funnel.
Aspectus Group has worked with a small number of notable cybersecurity companies, however their reviews indicate a solid reputation for their craft. Their leadership appears to specialize more digital marketing as a whole rather than strictly SEO, but the company’s size and tenure suggest a solid marketing agency with several important offerings for their target audience.
- Notable Clients: Flexxon, Clavister,
- Leadership Experience: 3.9
- Company Size: 51-200
- Year Founded: 2008
- Headquarters: London, England
- Average Reviews: ★★★★☆
- Approach to Marketing: Branding and digital marketing strategy for cybersecurity companies
- Contact: Aspectus Group Website
| Summary of Online Reviews |
| Aspectus provides teams that “serve as an extension” of the clients, which professionals who are “able to take our key messages and amplify them globally” creating a “hugely positive impact” on client’s bottom lines. |
Proper Expression
Proper Expression is a cybersecurity SEO agency that specializes in late-stage funnel optimizations through highly targeted marketing channels, in particular webinar marketing. This allows clients to put an expert in front of an interested audience, generating relatively warmer leads compared to other marketing channels, assuming the client already has a charismatic expert on-staff and ready.
Proper Expression is arguably the best at what they do based on their online reviews, despite the relatively limited use case of webinar marketing and their relative inexperience with cybersecurity companies. Their C-suite, however, is well-versed in webinar best practices, making them incredibly useful on the agency’s relatively small teams.
- Notable Clients: DeskDirector, Robocorp
- Leadership Experience: 4.2
- Company Size: 11-50
- Year Founded: 2018
- Headquarters: Washington DC
- Average Reviews: ★★★★★
- Approach to Marketing: Webinar Marketing/Coaching for B2B cybersecurity
- Contact: Proper Expression Website
| Summary of Online Reviews |
| Proper Expression produces “top notch” work that “ provides clear value” for clients with their “professional, attentive” teams. |
