The following article details the top fintech marketing agencies of 2024. Our research team rank ordered a starting sample size of ~100 agencies using a proprietary algorithm consisting of:
- Notable Clients (25%): A list of the top 3 fintech companies listed as former clients on the agency’s website. If no explicitly fintech clients are listed, clients in related categories (e.g., finance, tech) are included
- Leadership Experience (20%): A 1.0 – 5.0 numerical score based on the prior experience of the agency’s leadership within fintech or related fields, as well as the number of years they have been with the company and the number of years they have worked in marketing
- Average Reviews (20%): A 1.0 – 5.0 numerical score averaging the available online reviews for the agency. Scores may be weighted in some cases to favor reviews given by apparent fintech clients
- Median Employee Tenure (12%): The average length of time employees stay with the agency, indicating a positive work environment and company culture
- Founder Led (8%): Whether or not the founder of the agency is still with the company, either in a C-suite or consulting position, indicating how closely the agency sticks to its original vision
- Year Established (15%): The size and tenure of the agency, indicating their quality as suggested by their ability to grow in a variety of market conditions and technological/cultural developments
The following list details each of the top scoring fintech marketing agencies in our study. In addition to their scoring information, we have also included the agency’s corporate headquarters location (sometimes relevant for fintech companies seeking localized marketing services) as well as a brief summary of their marketing specialization.
The Top Fintech Marketing Agencies in 2024
| Rank | Company | Established | Founder Led | Leadership Experience | Average Reviews | Median Employee Tenure | Notable Clients | Approach to Marketing |
| 1 | First Page Sage | 2009 | Yes | 4.9 | 4.9 | 4.4 years | US Bank, Credit Sesame, SoFi, defi Solutions | High quality thought leadership content & SEO for fintech companies |
| 2 | InBound FinTech | 2017 | Yes | 4.1 | 4.4 | 1.6 years | Fibonatix, CipherTrace, Tivian | Inbound marketing with Hubspot focus. |
| 3 | Elevation Marketing | 1999 | No | 4.0 | 4.8 | 1.9 years | BillingTree, Early Warning, LifeLock | Branding and web design services for fintech companies |
| 4 | Clay Agency | 2016 | Yes | 4.4 | 5.0 | 2.8 years | Earnin, Zenefits | UI/UX design & branding for fintech companies. |
| 5 | Ninjapromo | 2017 | Yes | 4.0 | 4.9 | 2.8 years | Swinica, Paypolitan, Tozex | Digital marketing for crypto and blockchain companies. |
| 6 | Walker Sands | 2001 | No | 3.8 | 4.8 | 2.8 years | Commercetool, Transunion, Credit Key | Outcome-based marketing approach focusing on getting short-term results for their clients through PPC and paid advertising |
| 7 | Big Rock | 2011 | Yes | 3.7 | 4.1 | 2.8 years | FBT Bank and Mortgage, MADD | Media and video production marketing |
| 8 | FinTech Digital | 2016 | Yes | 4.4 | 4.4 | 2 years | Polygon, AMINA, Bloomcredit | Analytics technology and performance marketing for fintech firms |
| 9 | CSTMR | 2014 | Yes | 4.6 | 5.0 | 2.3 years | PrepaidTechnologies, AccessOne, SELFi | Paid media advertising & digital experience design for fintech companies |
First Page Sage
First Page Sage is a leading fintech marketing agency in the United States, and they specialize in combining SEO with authoritative content marketing to build their clients’ authority and visibility. This approach and its emphasis on content quality makes them a particularly good fit for companies in Your Money or Your Life industries such as the finance sector.
First Page Sage has worked extensively with a wide range of highly recognizable companies in the fintech space and their management has extensive experience in thought leadership and SEO. This translates fluidly into their average reviews, which sit at the top of our study.
- Notable Clients: US Bank, Credit Sesame, SoFi, defi Solutions
- Leadership Experience: 4.9
- Company Size: 100-250
- Year Founded: 2009
- Headquarters: San Francisco, CA
- Founder Led: Yes
- Median Employee Tenure: 4.4 years
- Average Reviews: 4.9
- Approach to Marketing: B2B thought leadership SEO for fintech companies
- Contact: First Page Sage Website
| Summary of Online Reviews |
| First Page Sage provides “excellent fintech content”, with clients reporting that “writers are very knowledgeable about the financial sector” and FPS provides customized strategies that “truly understood our business.” |
FinTech Digital
Unlike other agencies that target fintech as one of several industries, FinTech Digital is a fintech marketing agency that specializes in it directly. Their primary services appear to be branding focused (e.g., research, design, and implementation) however they also provide clients with a wide variety of marketing tools and tech services like webdev and analytics to evaluate the performance of a client’s website. Their specialization makes them a great option for companies who already have an in-house content team available.
Fintech Digital has worked with several notable fintech companies and their leadership/customer reviews suggest a fintech marketing agency capable of meeting a variety of client needs. The agency utilizes relatively lean staffing, although this may actually work in the client’s favor since it can mean more personalized attention.
- Notable Clients: Polygon, AMINA, Bloomcredit
- Leadership Experience: 4.4
- Company Size: 11-50
- Year Founded: 2016
- Headquarters: Chicago, IL
- Founder Led: Yes
- Median Employee Tenure: 2 years
- Average Reviews: 4.4
- Approach to Marketing: Analytics technology and performance marketing for fintech firms
- Contact: FinTech Digital Website
| Summary of Online Reviews |
| FinTech Digital excels at “responding to [client] feedback quickly,” allowing them to quickly “spot problems in [their] strategy” and “custom design effective solutions.” |
Elevation Marketing
Elevation Marketing is a fintech marketing agency that specializes in branding and technical optimization for fintech companies to give their business an online facelift. This makes them an ideal option for younger fintech companies seeking to nail down their target audience and marketing strategy. In addition, their teams provide account-based marketing (ABM) services for fintech companies going after a very narrow or niche target audience.
Elevation Marketing has a very high average customer review score, which is all the more impressive given that it has worked with several highly notable fintech companies. The company is remarkably small for an agency with 25 years of experience, however judging by their positive reputation with clients, this may be by design.
- Notable Clients: BillingTree, Early Warning, LifeLock
- Leadership Experience: 4.0
- Company Size: 11-50
- Year Founded: 1999
- Headquarters: Gilbert, AZ
- Founder Led: No
- Median Employee Tenure: 1.9 years
- Average Reviews: 4.8
- Approach to Marketing: Branding and web design services for fintech companies
- Contact: Elevation Marketing Website
| Summary of Online Reviews |
| Elevation Marketing provides clients with “dynamic and distinctive perspectives” on their campaigns, with teams that have a “deep-rooted understanding of different industries” and “an empathetic approach to storytelling.” |
Clay Agency
Clay Agency specializes in optimizing user experience for digital marketing campaigns. Their teams provide a number of services towards this end, including branding, web development, and content marketing including animation and video. This makes them a good all-in-one marketing solution for companies considering an omnichannel strategy or to create more mid-to-end stage marketing funnel content, assuming the client has their own content team available.
The Clay Agency provides solid work for their campaigns, which is reinforced by their impressive customer review score. The agency provides services for fintech companies as one of several targeted industries, however, making them less experienced with the ins and outs of fintech as a general practice.
- Notable Clients: Earnin, Zenefits
- Leadership Experience: 4.0
- Company Size: 11-50
- Year Founded: 2016
- Headquarters: San Francisco, CA
- Founder Led: Yes
- Median Employee Tenure: 2.8 years
- Average Reviews: 5.0
- Approach to Marketing: UI/UX design & branding for fintech companies.
- Contact: Clay Agency Website
| Summary of Online Reviews |
| Clay Agency provides clients with a “strong attention to detail,” with teams that “delivered timely items and proactively addressed concerns” and “work as an extension of [the client’s] team.” |
Ninjapromo
Ninjapromo provides a variety of services to fintech companies. What makes them unique, however, is their subscription billing model, which allows clients to hire the company on a monthly basis during which which they provide strategy, development, design, and analytic services for clients seeking a fast turnover. This makes them a great fit for prospective clients wishing to experiment with new marketing channels or test-run short term marketing campaigns.
Ninjapromo has worked with a number of fintech clients. Similarly, they have won awards from industry publications like Fintech Drift for their quality in fintech marketing. Their leadership comes from a variety of tech backgrounds in crypto, as well, making them a good option for clients in that space.
- Notable Clients: Swinica, Paypolitan, Tozex
- Leadership Experience: 4.4
- Company Size: 101-250
- Year Founded: 2017
- Headquarters: New York, NY
- Founder Led: Yes
- Median Employee Tenure: 2.8 years
- Average Reviews: 4.9
- Approach to Marketing: Digital marketing for crypto and blockchain companies.
- Contact: Ninjapromo Website
| Summary of Online Reviews |
| Ninjapromo is a “data-driven partner” with teams providing “excellent project management skills.” They are “quick to respond to any feedback or changes” and “always met deadlines proactively.” |
Walker Sands
Walker Sands is a fintech marketing agency specializing in objective-based marketing (OBM) that tailors their services around the primary objectives of the client. Their teams provide an array of strategy services to this end, including buyer journey analysis and account-based marketing roadmaps for unique clients as well as PR and demand generation services to improve early-stage marketing funnel performance, making them a good option for someone seeking a well-rounded fintech marketing agency.
Walker Sands aims to be a jack of all trades agency, which is apparent in the background of their leadership and ultimately results in very little consolidation of specialties. However, they have a very high customer review score, which indicates that clients are very satisfied with the well-staffed teams the company provides.
- Notable Clients: Commercetool, Transunion, Credit Key
- Leadership Experience: 3.8
- Company Size: 101-250
- Year Founded: 2001
- Headquarters: Chicago, IL
- Founder Led: No
- Median Employee Tenure: 2.8 years
- Average Reviews: 4.8
- Approach to Marketing: Outcome-based marketing approach focusing on getting short-term results for their clients through PPC and paid advertising
- Contact:Walker Sands Website
| Summary of Online Reviews |
| Walker Sands provides clients with “very competent” teams who balance a ““willingness to be strategic and also step back when direction comes from [the client],” making them “like having an in-house public relations team” . |
Big Rock
Big Rock specializes in a variety of fintech marketing practices, however most notable amongst their services is their specialization in video and event marketing. This makes them an ideal choice for fintech companies seeking to increase customer engagement with online or in-person experiences. In addition, they provide branding and web design services for prospective clients seeking more traditional or tech-based services.
Big Rock has worked with a few notable fintech companies, however this number has been kept relatively small. Their reviews are good, but note some complaints with extra small teams, which is unusual for a company more than a decade old.
- Notable Clients: FBT Bank and Mortgage, MADD
- Leadership Experience: 3.7
- Company Size: 1-10
- Year Founded: 2011
- Headquarters: London, England
- Founder Led: Yes
- Median Employee Tenure: 2.8 years
- Average Reviews: 4.1
- Approach to Marketing: Media and video production marketing
- Contact: Big Rock Website
| Summary of Online Reviews |
| Big Rock provides teams who “are clearly experts at what they do.” Their ““website hosting is very pocket-friendly,” however they have “limited data centres” for some accounts. |
CSTMR
CSTMR is a fintech marketing agency specializing in PPC/SEM marketing campaigns for fintech companies. Their services are ideal for fintech companies considering short-term campaigns, such as rolling out a new service, testing a new marketing demographic, or running a seasonal promotion. In addition, CSTMR also provides web development for fintech companies seeking to revitalize the presentation of their website.
CSTMR is a relatively small fintech marketing agency, employing lean teams to handle their contracts. They do so very well, as their customer reviews and leadership experience would indicate, which is all the more impressive given that they have worked with several highly notable fintech companies as well as that fintech is only one of several targeted industries they serve.
- Notable Clients: PrepaidTechnologies, AccessOne, SELFi
- Leadership Experience: 4.6
- Company Size: 11-50
- Year Founded: 2014
- Headquarters: Austin, TX
- Founder Led: Yes
- Median Employee Tenure: 2-3 Years
- Average Reviews: 5.0
- Approach to Marketing: Paid media advertising & digital experience design for fintech companies
- Contact: CSTMR Website
| Summary of Online Reviews |
| CSTMR is a “great partner when it comes to thinking about growth and future opportunities.” Their teams are “accessible, easy to work with, and committed,” resulting in campaigns that “produce results regardless of any challenge thrown at them.” |
