The Top Home Services SEO Agencies in 2024

This article ranks the top home services SEO agencies for 2024. For the purposes of this study, our research team considered 45 agencies that offer SEO services, evaluating each based on: 

  • Home Services Clients (30%): Past experience providing SEO for home services companies is the strongest indicator of skill and future success.
  • Leadership Experience Score (20%): Agency leadership defines the direction and culture. We rated each agency on their executives’ and lead marketers’ career history in marketing as a whole and experience with the home services industry.
  • Years in Business (15%): Companies with a longer tenure have proven their ability to weather shifting trends in home services SEO, updates to Google’s algorithm, as well as larger macroeconomic conditions. 
  • Company Size (15%): Agency size correlates with agency skill as consistent growth is only possible through maintaining strong relationships with satisfied clients.
  • Headquarters (10%): SEO agencies located in major cities have access to a deeper pool of talent 
  • Approach to Home Services SEO (10%): Each agency has a unique approach to home services SEO, and we  favor those who prioritize high ROI and consistent results

The below table presents our findings as to the top 8 home services SEO agencies:

Top Home Services SEO Agencies of 2024

Rank Company Home Services Clients Leadership Experience Score Company Size Years in Business Headquarters Approach to Home Services SEO
1 First Page Sage Ovele, Fortress Building Products, Rainbow Waterproofing & Restoration 4.8 100-250 14 San Francisco, CA Combining localized thought leadership with SEO to generate high ROI for home services companies
2 LeadHub Champion AC, Gotelli Plumbing, Window World 4.3 11-50 12 San Antonio, TX Combining digital marketing and OTT advertising for home services companies
3 Lemonade Stand Rightime Home Services 4.5 51-100 11 Riverside, CA Backlinking strategy and reputation management
4 C Squared Fiber Mortgage, RealtyTek,  3.5 51-100 11 Carlsbad, CA Combining social media and geotargeted SEO
5 Home Service Website Design Augusta Lawn Care, Black Label Built, New Again House Wash 4.6 1-10 9 Bellingham, WA Technical SEO and web design for home services companies
6 Lemon Seed Above + Beyond Service Company, Advantage, Air Solutions Heating & Air Conditioning  4.2 11-50 4 Diboll, TX Branding-focused full service marketing for home services contractor
7 LocaliQ Rock’n-It Quality Masonry Work, Kitsap Garage Door Co, Pala Brothers Furniture 3.5 500+ 19 McLean, VA Local SEO for small home services businesses
8 Upswell N/A 4.3 11-50 15 Kennesaw, GA Combining SEO and direct mail campaigns for home services companies

First Page Sage

As the largest home services SEO agency in the US, First Page Sage specializes in combining geotargeted SEO with thought leadership content that positions their clients as the highest quality service provider in their area. This content is conversion optimized and finely tuned to target the search intent of commercially valuable keywords that home services clients actively search, thereby generating leads organically. First Page Sage’s services are a good fit for home services companies that prioritize high long-term ROI over immediate results.

  • Years in Business: 14
  • Headquarters: San Francisco, CA
  • Additional Services: Conversion Optimization, PaId Search, Web Design


LeadHub combines OTT advertising with digital marketing to reach home services customers across a variety of channels. They also offer branding services for home services companies seeking a visual redesign in order to stand out in crowded markets. LeadHub’s services are best for midsized or larger home services companies who can afford the higher CACs of OTT advertising. 

  • Years in Business: 12
  • Headquarters: San Antonio, TX
  • Additional Services: Creative Design, Branding, OTT advertising

Lemonade Stand

Lemonade Stand is a full-service digital marketing agency that combines a focus on backlinking strategy with reputation management services. They also provide Youtube advertising and social media management services for their clients, and maintain an in-house creative design team. Companies seeking to unify many disparate marketing efforts under one roof will benefit from working with Lemonade Stand, particularly those that wish to take advantage of their reputation management expertise.

  • Years in Business: 11
  • Headquarters: Riverside, CA
  • Approach to SEO: Backlinking, Youtube Advertising, Reputation Management

C Squared

C Squared is a marketing agency notable for its “blueprint” model, which provides clients with ad and branding strategy before committing long-term. Once they become clients, home services companies can expect services targeted towards social media marketing and related fields, such as video marketing. In addition, they provide web design and branding services that give their clients social media and websites a uniform, professional feel. C Squared works best with companies in social media-oriented home services niches such as interior design and landscaping.

  • Years in Business: 11
  • Headquarters: Carlsbad, CA
  • Additional Services: Social Media Marketing, Web Design, Video Marketing

Home Service Website Design

As the name implies, Home Service Website Design specializes in web design and the technical aspects of SEO. As part of their services, they also perform strategic keyword research to help their clients find the right keywords to target. Companies with an existing in-house content team are the best candidates for HSWD’s technical services.

  • Years in Business: 9
  • Headquarters: Bellingham, WA
  • Additional Services: Technical SEO and web design for home services companies

Lemon Seed

Lemon Seed is a marketing agency directly catering to the needs of home service companies and adjacent specialties such as HVAC and construction. Their focus is on branding and graphic design, but they offer a full range of marketing services, including social media, email marketing, and paid advertising. They also feature in-house graphic designers that create character illustrations on behalf of clients.  For this reason, companies looking to refresh their brand to stand out in a competitive market would make a great fit for Lemon Seed.

  • Years in Business: 4
  • Headquarters: Diboll, TX
  • Additional Services: Branding-focused full service marketing for home services contractor


Formerly known as ReachLocal, LocaliQ works with home services businesses to improve visibility in local search results. Local IQ focuses on smaller home services companies that concentrate their efforts on individual clients within residential areas, making them a good fit for individual contractors and smaller operations.

  • Years in Business: 19
  • Headquarters: McLean, VA
  • Additional Services: Listing Services, Social Media Marketing, Display Ads


Upswell utilizes SEO in a unique way, combining it with direct mail campaigns of postcards, newsletters, and weekly mailers. Their approach creates multiple digital and physical touchpoints for customers, and provides clients with a wide variety of options in their campaigns which might not be an option with other agencies. Upswell explicitly targets smaller companies seeking long-term growth, making them an ideal match for individual contractors and limited operations within the home services industry.

  • Years in Business: 15
  • Headquarters: Kennesaw, GA
  • Additional Services: Direct Mail, Social Media Marketing, Mobile Geofencing
  • Contact: Upswell Website
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