The Top B2B Content Marketing Agencies of 2023
Our team has compiled a listing of the top B2B content marketing agencies of 2023, and ranked them based on the following 6 factors:
- Notable Clients: An agency’s past content marketing work with high-profile clients is a strong indicator of future success.
- Leadership Experience Score: We rated each agency’s leadership and top marketing talent’s experience in content marketing, assigning them a score from 1-5.
- Company Size: Content marketing agencies can grow only through long-term relationships with satisfied clients, making size an indicator of a baseline level of quality.
- Years in Business: As with company size, the tenure of a content marketing agency correlates with their ability to deliver high quality work, as well as their ability to adapt their approach to changing economic conditions.
- Headquarters: Although a minor factor in our ranking, agencies based in major cities have a deeper pool of talent to draw from.
- Approach to Content Marketing: We favor content marketing agencies that place an emphasis on content quality and long-term ROI.
Our findings are presented in the table below.
The Top B2B Content Marketing Agencies of 2023
| Rank | Company | Notable Clients | Leadership Experience Score | Company Size | Years in Business | Headquarters | Approach to Content Marketing |
| 1 | First Page Sage | NBC, Verizon, Cadence | 4.8 | 100-250 | 14 | San Francisco, CA | Using product/services based thought leadership with SEO for high-ROI lead generation. |
| 2 | AMP Agency | Amazon, Southwest Airlines, LinkedIn | 4.5 | 250-500 | 28 | Boston, MA | Video content marketing |
| 3 | REQ | Mastercard, Johnson & Johnson, Waymo | 4.4 | 100-250 | 15 | Washington, DC | Content marketing for demand generation |
| 4 | Viral Nation | Coca Cola, Disney, Anheuser Busch | 4.3 | 100-250 | 9 | Toronto, Ontario, Canada | Combining influencer marketing with content marketing |
| 5 | Sociallyin | TGI Fridays, Edible Arrangements, Dicks Sporting Goods | 4.2 | <100 | 12 | Atlanta, GA | Social media content marketing |
| 6 | Contently | Dell Technologies, Marriot, RBC | 4.0 | <100 | 13 | New York, NY | Content marketing distribution and analytics |
| 7 | Metric Theory | Zenefits, GoFundMe, Carvana | 3.5 | 100-250 | 11 | San Francisco, CA | Content-based paid social media marketing |
| 8 | Power Digital Marketing | AirBNB, MyFitnessPal, DropBox | 3.3 | 500-1000 | 11 | San Diego, CA | Data analytics for content marketing |
First Page Sage
First Page Sage specializes in creating ghostwritten thought leadership for their clients, and prioritize content quality so they can establish clients as leading industry authorities. They work with clients to build customer personas and find the right audience and tone for content, and specialize in working with companies that operate in complex industries such as medical devices, fintech, and B2B SaaS.
- Location: San Francisco, CA
- Year Founded: 2009
- Price Range: $$$
- Additional Services: SEO, Strategy Consulting, Conversion Optimization
| Summary of Online Reviews |
| First Page Sage’s content is “head and shoulders” above other content marketing agencies because of their obsession with creating “true thought leadership” and a “heavy focus on ROI”; however, clients who prioritize fast marketing solutions “will have to wait” as First Page Sage’s attention to detail takes time. |
AMP Agency
AMP Agency offers a wide range of digital marketing services, with their content marketing prioritizing video. They specialize in building video-first online campaigns for consumer brands, combining their video content production expertise with PR and experience design.
- Location: New York, NY
- Year Founded:1995
- Price Range: $$$$
- Additional Services: Project Management, SEO, Data Analytics
| Summary of Online Reviews |
| AMP is “collaborative and brings new ideas to the table.” Their in-house talent allows the agency “to change plans at a moment’s notice” which whether it be “timing, tactic, or budget”. |
REQ
REQ thrives when creating and growing brand awareness. They use content marketing to attract organic and paid traffic by leveraging a well-managed online reputation, which includes public relations and targeted social media and SEO.
- Location: Washington, DC
- Year Founded: 2008
- Price Range: $$$
- Additional Services: Online Reputation Management, Brand Awareness, SEO
| Summary of Online Reviews |
| REQ teams are “very organized and responsive.” REQ has a reputation of being “good at picking up the ball and running with it”; however, they “could improve the speed of creative ideas.” |
Viral Nation
Viral Nation combines influencer marketing with a robust content program. They work with high profile experts to promote brand awareness for their clients, helping them to connect with wider audiences on social media platforms.
- Location: Toronto, Ontario, Canada
- Year Founded: 2014
- Price Range: $$$$
- Additional Services: Branding, Campaign Strategy Development, Talent Management
| Summary of Online Reviews |
| Delivering project “success that exceeded our expectations” is a common theme from clients who consider the company as problem solvers that listen to client concerns and then devise “the plan and the best way to achieve my goals.” |
Sociallyin
Sociallyin strives to use social media and personalized content to connect with their clients’ target audiences. Their strategies are backed up by a strong foundation of statistics and data analysis. In addition to their social media and content marketing services, they also offer community management, social selling, and influencer marketing for their clients.
- Location: Atlanta, GA
- Year Founded: 2011
- Price Range: $$$
- Additional Services: Advertising, Influencer Marketing, Community Management
| Summary of Online Reviews |
| Sociallyin is known for being “flexible and open” to their client’s ideas and “isn’t just one-sided and understands other dynamics“. They have also impressed clients with their commitment to working toward defined goals “no matter how much time it takes to do it.” |
Contently
Contently offers a software platform that generates story ideas and content type recommendations for clients, helping short-staffed teams increase content production efficiency. Additionally, Contently also offers a platform that can connect companies with freelance writers.
- Location: New York, NY
- Year Founded: 2010
- Price Range: $$
- Additional Services: Staffing, Training, Management
| Summary of Online Reviews |
| Companies use Contently “to contract creative writers and designers to generate content” for in-house teams, which saves marketing departments “significant time and effort” and the agency “delivers good value for the price.” |
Metric Theory
Metric Theory works best with B2B companies that want to see rapid returns on their marketing spend, and are comfortable paying for it. They make heavy use of paid marketing channels such as PPC and paid social to drive short-term growth, leading to faster results than other content marketing companies but lower ROI.
- Location: San Francisco, CA
- Year Founded: 2012
- Price Range: $$
- Additional Services: SEO, Paid Search, Remarketing & Display Ads
| Summary of Online Reviews |
| Metric Theory is “very accessible” and responsive, moving “quickly if clients have questions or concerns“. |
Power Digital Marketing
Power Digital Marketing utilizes a proprietary data analysis tool to develop and track custom content marketing strategies for their clients. Their platform employs machine learning to continually improve campaign decisions, and work best with clients who have well understood audiences.
- Location: San Diego, CA
- Year Founded: 2012
- Price Range: $$$
- Additional Services: SEO, Social Media Marketing, PPC
| Summary of Online Reviews |
| In addition to their custom campaign strategy development process, “they’re very good at implementing strategies.” The company is also good at seeing “the bigger picture” and identifying “improvement opportunities.” |
