Last updated: October 17, 2024
Our team analyzed 40+ marketing agencies that specialize in providing SEO services to senior living providers. We ranked each agency based on the following six factors:
- Year Founded: Agencies with longer tenures have demonstrated their ability to weather changing economic conditions as well as update their strategy as Google updates their algorithm
- Year Established: Agencies with longer tenures have demonstrated their ability to weather changing economic conditions as well as update their strategy as Google updates their algorithm
- Leadership Experience & Founder Status: We rated each agency’s leadership on their experience in marketing and in the senior living industry, as well as whether their founders remain to lead the firm.
- Average Review Score: An average of publicly available client reviews, with greater weight given to recent reviews and those from senior living clients
- Median Employee Tenure: We favor agencies with higher employee retention, as they have greater incentives to invest in continued training of their staff.
- Notable Clients: We placed the greatest weight on each agency’s history of providing SEO to senior living clients
The top 8 agencies are presented in the table below, along with each agency’s approach to SEO and other marketing services.
The Top Senior Living SEO Agencies of 2025
| Rank | Company | Established | Founder Led | Leadership Experience Score | Average Review Score | Median Employee Tenure | Notable Clients | Specialty |
| 1 | First Page Sage | 2009 | Yes | 4.8 | 4.9 | 4.3 years | Family Tree Private Care, Institute on Aging, Ozanam Hall of Queens | Combining high-ROI SEO campaigns with industry-leading thought leadership content |
| 2 | Love & Company | 1980 | Yes | 4.7 | 4.9 | No data | Blue Skies of Texas, St James Place, Rockridge | Brand development, advertising, and SEO for senior living providers |
| 3 | Senior Living Smart | 2012 | Yes | 4.5 | 4.5 | 2.2 years | Vitality, Thrive, Senior Star | Marketing automation and call center management |
| 4 | Comrade Digital Marketing | 2007 | Yes | 3.8 | 4.6 | 3.0 years | Senior Living Experts, William Bree Ririe Critical Access Hospital | Local SEO and PPC for assisted living providers |
| 5 | Markentum | 2018 | Yes | 4.0 | 4.6 | 2.0 years | Harbor Retirement Associates, Uplands Village, Live Oak Village | Social media & branding services for senior living providers |
| 6 | Dreamscape Marketing | 2005 | Yes | 4.3 | 4.4 | 3.3 years | Buckner Retirement Services, Compassus | Full-service healthcare and senior care marketing |
| 7 | Craft & Communicate | 2016 | Yes | 4.2 | 4.4 | 3.3 years | Novellus Living, JCI Senior Housing, Avail Senior Living | Combining SEO with email marketing and reputation management |
| 8 | SageAge | 1989 | Yes | 4.4 | 4.3 | 3.3 years | Bridges by Epoch, Santa Fe Senior Living | Traditional and digital marketing integration for senior living providers |
First Page Sage
First Page Sage combines SEO with high quality thought leadership content that both ranks highly on Google and helps their clients build trust with their audience. They also help senior living services providers define their ideal search audience, delivering high quality leads that translate into steady growth and profitability.
- Notable Clients: Family Tree Private Care, Institute on Aging, Ozanam Hall of Queens
- Leadership Experience: 4.8
- Company Size: 100-250
- Year Founded: 2009
- Headquarters: San Francisco, CA
- Average Reviews: 4.9
- Approach to Marketing: Combining high-ROI SEO campaigns with industry-leading thought leadership content
- Contact: Agency website
| Summary of Online Reviews |
| First Page Sage provides “excellent content and SEO strategy” and “consistently delivers high quality leads.” |
Love & Company
Love & Company is the oldest agency on our list, and has a strong history of providing branding and marketing services to senior living facilities. They offer their senior living clients a single agency option for those that want to combine digital and traditional marketing, and also provide sales support to those who need it.
- Notable Clients: Blue Skies of Texas, St James Place, Rockridge
- Leadership Experience: 4.7
- Company Size: 11-50
- Year Founded: 1980
- Headquarters: Frederick, MA
- Average Reviews: 4.9
- Approach to Marketing: Brand development, advertising, and SEO for senior living care providers
- Contact: Agency website
| Summary of Online Reviews |
| Love & Company has been “trustworthy, respectful and have honored our goals.” They listen to what we have to say and “provide their honest advice.” |
Senior Living Smart
Senior Living Smart provides marketing automation and call center management services in addition to SEO, helping providers nurture their early stage leads through multiple touchpoints. They also offer content creation services, but are more limited compared to the more content-focused SEO firms on this list.
- Notable Clients: Vitality, Thrive, Senior Star
- Leadership Experience: 4.5
- Company Size: 1-10
- Year Founded: 2012
- Headquarters: Plymouth, MA
- Average Reviews: 4.5
- Approach to Marketing: Marketing automation and call center management
- Contact: Agency website
| Summary of Online Reviews |
| Senior Living Smart is “very knowledgeable” and have “excellent work ethics, values and standards.” |
Comrade Digital Marketing
Comrade Digital Marketing specializes in local SEO and PPC services. By combining both channels, they provide clients with faster results at the cost of long-term ROI. While they serve a wide variety of industries (unlike many agencies on this list), they have significant experience working with senior living providers in particular.
- Notable Clients: Senior Living Experts, William Bree Ririe Critical Access Hospital
- Leadership Experience: 3.8
- Company Size: 11-50
- Year Founded: 2007
- Headquarters: Chicago, IL
- Average Reviews: 4.6
- Approach to Marketing: Local SEO and PPC for assisted living providers
- Contact: Agency website
| Summary of Online Reviews |
| Comrade Digital Marketing delivers “exactly what clients requested” and are willing to “do whatever it takes to get the job done.” |
Markentum
Markentum helps clients establish their brand and get their story in front of potential customers. They also offer a range of lead generation services in addition to SEO; including social media marketing and website development. They work best with clients who are interested in taking advantage of multiple marketing channels.
- Notable Clients: Harbor Retirement Associates, Uplands Village, Live Oak Village
- Leadership Experience: 4.0
- Company Size: 11-50
- Year Founded: 2018
- Headquarters: Daytona Beach, FL
- Average Reviews: 4.6
- Approach to Marketing: Social media & branding services for senior living providers
- Contact: Agency website
| Summary of Online Reviews |
| Markentum helped clients “reach [their] marketing goals” and their work “speaks for itself”. |
Dreamscape Marketing
Dreamscape Marketing is a full service digital marketing agency with extensive experience in healthcare and senior care marketing. Their most notable service area is in web design, making them a good fit for senior care providers with dated websites that would benefit from a redesign.
- Notable Clients: Buckner Retirement Services, Compassus
- Leadership Experience: 4.3
- Company Size: 11-50
- Year Founded: 2005
- Headquarters: Columbia, MD
- Average Reviews: 4.4
- Approach to Marketing: Full-service healthcare and senior care marketing
- Contact: Agency website
| Summary of Online Reviews |
| Dreamscape Marketing “spoke our language” and provided “integrity along with performance.” |
Craft & Communicate
Craft and Communicate works exclusively with senior living and services clients, and offers email marketing and branding services in addition to SEO. They also give clients access to a full-time PR team experienced in reputation management, helping maintain high review scores from residents and family.
- Notable Clients: Novellus Living, JCI Senior Housing, Avail Senior Living
- Leadership Experience: 4.2
- Company Size: 11-50
- Year Founded: 2016
- Headquarters: Fort Worth, TX
- Average Reviews: 4.4
- Approach to Marketing: Combining SEO with email marketing and reputation management
- Contact: Agency website
| Summary of Online Reviews |
| Craft & Communicate “understands how family members and decision makers behave” and the “critical aspects of the sales process.” |
SageAge
SageAge incorporates both traditional and digital marketing for senior living facilities, unifying branding across their clients’ websites, direct mailings, and print ads. This allows them to help clients reach older audiences that rely less on online research when evaluating living options.
- Notable Clients: Bridges by Epoch, Santa Fe Senior Living
- Leadership Experience: 4.4
- Company Size: 51-100
- Year Founded: 1989
- Headquarters: Montoursville, PA
- Average Reviews: 4.3
- Approach to Marketing: Traditional and digital marketing integration for senior living providers
- Contact: Agency website
| Summary of Online Reviews |
| SageAge “exceeds expectations” and provides clients with “regular and frequent communication”. |
