Last updated: September 13, 2024
Cybersecurity is a difficult industry for marketers to excel in: while most business owners and executives know that they should work with a cybersecurity provider, few have the knowledge to understand the differences between firms. To help cybersecurity firms find skilled marketing partners to work with, our research team researched 45+ agencies that have demonstrated their ability to successfully execute cybersecurity marketing campaigns to find the top 8, and ranked them on the following factors:
- Noteworthy Clients
- Leadership Experience
- Company Size
- Years in Businessw
- Location
- Average Client Reviews
- Approach to Marketing
The results of our team’s analysis are presented in the table below:
The Top Cybersecurity Marketing Agencies: 2024 Report
| Rank | Company | Established | Founder Led | Leadership Experience Score | Average Reviews | Median Employee Tenure | Notable Clients | Specialty |
| 1 | First Page Sage | 2009 | Yes | 4.9 | 4.9 | 4.3 years | New Context, Cyberfort, SpiderOak, ZPE Systems | Combining thought leadership content marketing and SEO for cybersecurity lead gen and branding |
| 2 | CyberWhyze | 2013 | No | 3.9 | 3.5 | 1.6 years | Cisco, Comstor, Fireeye | Video and social media marketing |
| 3 | Walker Sands | 2001 | Yes | 4.1 | 4.8 | 2.8 years | Sophos, Entrust, Outseer | Full service digital marketing |
| 4 | Aspectus Group | 2008 | Yes | 4.2 | 4.9 | 4.3 years | Flexxon, Clavister | Branding and digital marketing strategy |
| 5 | Bluetext | 2011 | No | 4.3 | 4.8 | 3.3 years | Rithium, CyberArk, Centauri | Web design and brand positioning |
| 6 | Beacon Digital | 2016 | Yes | 4.7 | 5.0 | 2.8 years | Anomali, Security Compass, CYSIV | Creative and web design services |
| 7 | IronPaper | 2002 | Yes | 4.4 | 4.8 | 3.0 years | Sitex, Solartis, Steelcase | ABM and lead nurturing services |
| 8 | Team Lewis | 1995 | Yes | 4.0 | 4.1 | 3.1 years | Veritas Technologies | PR and digital marketing |
First Page Sage
- Notable Clients: New Context, Cyberfort, PIXM, ZPE Systems
- Leadership Experience: 4.9
- Company Size: 100-250
- Year Founded: 2009
- Headquarters: San Francisco, CA
- Average Reviews: 4.9
- Approach to Marketing: Combining thought leadership content marketing and SEO for cybersecurity lead gen and branding
- Contact: Company website
| Summary of Online Reviews |
| First Page Sage is a “valuable partner” for cybersecurity agencies, developing “customized strateg[ies]” that lead to “more leads and sales than any other channel.” |
CyberWhyze
Cyberwhyze places their focus on video content, helping their clients explain to prospects how their services are different from those of their competitors. They work exclusively with cybersecurity companies, making them one of the most focused agencies on this list, but the nature of their services requires that their clients have charismatic in-house experts to achieve the best possible results.
- Notable Clients: Cisco, Comstor, Fireeye
- Leadership Experience: 3.9
- Company Size: 11-50
- Year Founded: 2013
- Headquarters: Sacramento, CA
- Average Reviews: 4.8
- Approach to Marketing: Video and social media marketing
- Contact: Company website
| Summary of Online Reviews |
| CyberWhyze created a “scalable” solution for “demand generation” and it “performs.” |
Walker Sands
Walker Sands offers a broad range of B2B marketing services, and they’ve provided content marketing, social media, and reputation for several cybersecurity firms. Their most impressive results have come from their PR work, in particular, where they’ve helped clients expand their services into new markets.
- Notable Clients: Sophos, Entrust, Outseer
- Leadership Experience: 4.1
- Company Size: 51-200
- Year Founded: 2001
- Headquarters: Chicago, IL
- Average Reviews: 4.8
- Approach to Marketing: Full service digital marketing
- Contact: Company website
| Summary of Online Reviews |
| Walker Sands provided “in-depth engagement” and delivered an “easy to navigate” and “professional website.” |
Aspectus Group
The Aspectus Group combines branding and digital marketing strategy, and are a good fit for companies seeking to utilize multiple channels to better position their brand. While they’ve worked with fewer cybersecurity companies than most other agencies on our list, their client reviews are highly positive.
- Notable Clients: Flexxon, Clavister
- Leadership Experience: 4.2
- Company Size: 51-200
- Year Founded: 2008
- Headquarters: London, UK
- Average Reviews: 4.9
- Approach to Marketing: Branding and digital marketing strategy
- Contact: Company website
| Summary of Online Reviews |
| Aspectus Group is known for being “highly strategic” and “consistently” delivering “excellent results.” |
Bluetext
Bluetext, like Aspectus Group above, offers branding as a core service but places a greater emphasis on web design. They also offer PPC, traditional marketing, and organic social media marketing services, but their smaller size makes them less likely to be able to handle every aspect of a larger campaign.
- Notable Clients: Rithium, CyberArk, Centauri
- Leadership Experience: 4.3
- Company Size: 11-50
- Year Founded: 2011
- Headquarters: Washington, DC
- Average Reviews: 4.8
- Approach to Marketing: Web design and brand positioning
- Contact: Company website
| Summary of Online Reviews |
| Bluetext was “creative and flexible” and clients reported having “seamless collaboration.” |
Beacon Digital
Beacon Digital offers creative and design services, and emphasis UX design and branding in their cybersecurity case studies. They help their customers build engaging and attractive websites, increasing conversion rates. As they specialize in the technical and visual aspects of marketing, they work best with clients who have strong existing website traffic but struggle with conversion, or who already have in-house content teams.
- Notable Clients: Anomali, Security Compass, CYSIV
- Leadership Experience: 4.7
- Company Size: 51-200
- Year Founded: 2016
- Headquarters: Beacon, NY
- Average Reviews: 5.0
- Approach to Marketing: Creative and web design services
- Contact: Company website
| Summary of Online Reviews |
| The company is known for its organized approach, taking the “time to understand the client’s needs” and being “extremely responsive.” |
IronPaper
Ironpaper specializes in working with clients where the sales process is long or may be complex. Their cybersecurity marketing services are primarily geared toward lead generation and nurturing with emphasis on educating and inspiring prospects.
- Notable Clients: Sitex, Solartis, Steelcase
- Leadership Experience: 4.4
- Company Size: 51-200
- Year Founded: 2002
- Headquarters: New York, NY
- Average Reviews: 4.8
- Approach to Marketing: ABM and lead nurturing services
- Contact: Company website
| Summary of Online Reviews |
| The company has helped clients realize “overall growth” in traffic, see significant growth in the “number of qualified leads.” |
Team Lewis
Team Lewis provides integrated PR and marketing services that spans many marketing channels. They place a great deal of emphasis on creativity and innovation which spurs them to deliver bolds solution for their cybersecurity clients. While a generalist agency, they have demonstrated success in their work with Veritas Technologies.
- Notable Clients: Veritas Technologies
- Leadership Experience: 4.0
- Company Size: 500+
- Year Founded: 1995
- Headquarters: London, UK
- Average Reviews: 4.1
- Approach to Marketing: PR and digital marketing
- Contact: Company website
| Summary of Online Reviews |
| Due to their “personable approach” it “feels like we’re friends” and “their agility is outstanding.” |
