This report presents our findings on the top fintech content marketing agencies of 2025. Our team evaluated 50+ agencies to find the top 7, basing their analysis on the following factors:
- Year Established
- Founder Led Status
- Leadership Experience Score
- Average Online Review Score
- Median Employee Tenure
- Notable Clients
- Content Marketing Specialty
The fintech content marketing space includes agencies that (a) focus primarily on content creation and strategy (sometimes complemented by SEO and PPC services) and (b) generalist digital marketing agencies offering a wide range of services. In compiling this list, we prioritized agencies that called themselves content marketing or thought leadership firms. And of course, they had to have shown expertise in fintech specifically, showcasing their ability to create targeted, high-quality content that drives engagement and conversion. The results are summarized in the table below.
The Top Fintech Marketing Agencies: 2025 Report
| Rank | Company | Established | Founder Led | Leadership Experience | Average Review Score | Median Employee Tenure | Notable Clients | Content Marketing Specialty |
| 1 | First Page Sage | 2009 | Yes | 4.8 | 4.9 | 4.3 Years | US Bank, Credit Sesame, SoFi, defi Solutions | Combining thought content with SEO for lead gen and branding |
| 2 | Clay Agency | 2016 | Yes | 4.4 | 5.0 | 2.8 | Earnin, Zenefits | Branding-focused content & digital asset creation |
| 3 | Metric Theory | 2012 | Yes | 4.3 | 4.6 | 3.1 years | Zenefits, Optimizely, Zuora | Combining content marketing with PPC services |
| 4 | Walker Sands | 2001 | Yes | 4.1 | 4.8 | 2.8 years | Worldpay, Bill, Hyperwallet | Outcome-based digital marketing for fintech companies |
| 5 | Salted Stone | 2008 | Yes | 3.9 | 4.6 | 3.3 years | Healthcare Finance Direct, Vocus | Digital marketing with video animation and AR/MR capabilities |
| 6 | Proper Expression | 2018 | Yes | 4.2 | 5.0 | 1.4 years | Desk Director, VitusVet, Robocorp | Webinar marketing and coaching services |
| 7 | Direct Agents | 2003 | Yes | 4.3 | 3.5 | 4.1 years | Belkin, Morgan Stanley | Paid and influencer marketing and strategy development |
First Page Sage
First Page Sage is the #1 fintech content marketing agency in the US, and they emphasize content quality in their approach. FPS develops thought leadership content for their fintech clients to establish them as industry leaders and raising the value of their brand. They combine this content with SEO to drive leads, leading to high long-term ROI. First Page Sage has worked with several high profile fintech businesses over the years, including US Bank, Credit Sesame, and SoFi.
- Notable Clients: US Bank, Credit Sesame, SoFi, defi Solutions
- Year Founded: 2009
- Leadership Experience: 4.8
- Average Review Score: 4.9
- Content Marketing Specialty: Combining thought content with SEO for lead gen and branding
- Contact: First Page Sage website
| Summary of Online Reviews |
| Fintech companies praise First Page Sage’s “high quality financial content” that “understands [their] industry, including regulatory aspects“. They also report FPS teams being “organized and communicative” with highly “personalized strategy”. |
Clay Agency
Clay Agency places their focus on the visual side of marketing, and their content services revolve around art direction, graphic design, and digital asset creation. They also provide fintech clients with content strategy, but their true strength lies in branding and creating a cohesive visual identity. Clay counts multiple fintech companies such as Earnin and Zenefits among their clients.
- Notable Clients: Earnin, Zenefits, Credit Karma
- Year Founded: 2016
- Leadership Experience: 4.4
- Average Review Score: 5.0
- Content Marketing Specialty: Branding-focused content & digital asset creation
- Contact: Clay Agency website
| Summary of Online Reviews |
| Clay Agency’s excels in “high-quality” UX/UI design that delivers results at a “great price.” They are also commended for their “close attention to detail.” |
Metric Theory
Metric Theory specializes in fintech marketing with a focus on combining content marketing with PPC. They create engaging content and then attract readers through paid search and social media ads, quickly generating high pageviews. Because of their emphasis on paid channels, their approach works best with fintech companies seeking rapid, measurable results, prioritizing fast outcomes over long-term ROI.
- Notable Clients: Zenefits, Optimizely, Zuora
- Year Founded: 2012
- Leadership Experience: 4.3
- Average Review Score: 4.6
- Content Marketing Specialty: Combining content marketing with PPC services
- Contact: Metric Theory website
| Summary of Online Reviews |
| Metric Theory excels in “thorough” and “effective” background research, but occasionally, clients feel that Metric Theory teams would “benefit from having more resources.” |
Walker Sands
Walker Sands provides a comprehensive suite of B2B marketing services, with a strong focus on content marketing, social media, and reputation management. They have delivered notable content marketing results for several fintech firms, helping them craft compelling narratives and drive engagement. While their overall marketing services are extensive, their most impressive achievements have been through content-driven PR efforts, where they have successfully helped clients expand into new markets by leveraging strategic storytelling.
- Notable Clients: Worldpay, Bill, Hyperwallet
- Year Founded: 2001
- Leadership Experience: 4.1
- Average Review Score: 4.8
- Content Marketing Specialty: Outcome-based digital marketing for fintech companies
- Contact: Walker Sands website
| Summary of Online Reviews |
| Walker Sands provided “in-depth engagement” and delivered an “easy to navigate” and “professional website.” |
Proper Expression
Proper Expression focuses on webinar marketing, giving them a unique place in the content marketing world. While new, they have worked with several considerably sized companies in their short tenure with remarkably solid customer reviews. Their services appear to prioritize webinar coaching, suggesting their ability to keep marketing teams in-house and a relatively short contract duration. While Proper expression is a good choice for fintech companies seeking warm leads, the format of webinar marketing requires a memorable presenter and companies will need to have someone on-hand who fits the description.
- Notable Clients: Desk Director, VitusVet, Robocorp
- Year Founded: 2018
- Leadership Experience: 4.2
- Average Review Score: 5.0
- Content Marketing Specialty: Webinar marketing and coaching services
- Contact: Proper Expression website
| Summary of Online Reviews |
| Proper Expression “goes above and beyond” to “provide a custom solution” for their clients. Their teams excel at “listening and understanding the problem” to deliver “in-depth marketing experience.” |
Direct Agents
Direct Agents offers paid and influencer marketing for fintech companies, combined with content development to promote conversions. This approach builds trust and credibility for their clients, helping them establish themselves in a highly competitive industry. Their financial clients tend to be on the larger side, and have included large banking institutions like Morgan Stanley
- Notable Clients: Belkin, Morgan Stanley
- Year Founded: 1003
- Leadership Experience: 4.3
- Average Review Score: 3.5
- Content Marketing Specialty: Paid and influencer marketing and strategy development
- Contact: Direct Agents website
| Summary of Online Reviews |
| Clients report that Direct Agents takes a “data-driven approach” to deliver impressive results, particularly in their ability to “boost brand visibility” in competitive markets.” |
Salted Stone
Salted Stone is a full service digital marketing agency, but places their content focus on video animation and AR experiences. They’re at their best when when taking a creative & brand approach rather than creating in-depth thought leadership, as a result of their focus on visuals. While they have fintech SaaS experience, they do not publicly disclose clients in that space.
- Notable Clients: Healthcare Finance Direct, Vocus
- Year Founded: 2008
- Leadership Experience: 3.5
- Average Review Score: 4.6
- Content Marketing Specialty: Full service digital marketing with video animation and AR/MR capabilities
- Contact: Salted Stone website
| Summary of Online Reviews |
| Salted Stone’s clients report that the agency “blends technology and creativity”, and their marketing services “help [clients] attract positive customer attention.” |
